What do you do after seven years in high finance? If you're Julian Parisi, you trade the suits for fresh produce and step into a 70-year-old family business - only to rebuild it from the ground up.

In this episode of The Lazy CEO, Julian shares how one elevator pitch landed him a job at Goldman Sachs as a uni student… and how another brought him back to Parisi Australia - his family’s multi-million dollar produce business now supplying clients like Merivale.

We unpack the unique challenges of stepping into a legacy operation (and earning respect fast), the shift from retail to wholesale and catering, and why Julian sees the future of fruit and veg as a branding opportunity - not just a supply chain. From baby cherry truss tomatoes to export dreams and shutting down the eastern suburbs (literally), Julian proves there’s nothing “small” about the fruit and veg game.

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Check out Parisi Australia:

 Website: parisisydney.com

 Instagram: @parisiaustralia

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