eCommerce Scale Collective with Jodie Minto

If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you.

Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashion industry, with her designs gracing the runways of Australian Fashion Week.

Most people assume that breaking into the fashion world requires years of experience, insider connections, or a background in design. But Liandra proves that success comes from a bold vision, a strong cultural story, and the determination to make it happen.

In this episode, we cover:

Liandra’s story is a testament to what’s possible when you take a leap, trust yourself, and build something that aligns with your values. Whether you’re an entrepreneur, a creative, or someone dreaming of making a big career shift, this episode will leave you feeling inspired and ready to take action. 🎧 Tune in now!

Resources & links:

Guest bio:
Liandra Gaykamangu is an Indigenous Australian fashion designer and founder of Liandra, a luxury lifestyle brand that blends contemporary fashion with Indigenous artistry. From her early career as a classroom teacher, Liandra took a bold leap into the fashion world, creating a brand that celebrates culture, sustainability, and storytelling. Today, she’s a leading voice in Indigenous fashion, with her designs gracing the runways of Australian Fashion Week and beyond.

Let’s connect:
Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway.

If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you.

Today, I’m joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women create breakthroughs to their next level of success using the power of Human Design.

Most business owners focus on following other people’s formulas to create success. But true, sustainable success doesn’t come from chasing the next big thing—it comes from operating in alignment with who you are designed to be. This is where Human Design comes in.

In this episode, we cover:

What Human Design is and how it can guide your business success

The 5 Human Design Types and how they impact the way you work

Why making decisions based on your Authority helps you scale with confidence

How to avoid burnout, second-guessing, and resistance in your e-commerce journey

At its core, Human Design is your personal success blueprint—showing you how you are wired to make decisions, take action, and build your business in a way that actually works for you.

Ready to step into your most aligned and effortless business growth? 🎧 Tune in now!

Resources & Links:
🌟 Get your free Human Design report: souldeep.victoriagibson.com
📚 Join the free Human Design training: breakthroughhumandesign.com
📲 Follow Victoria on Instagram: @iamvictoriagibson

Guest Bio: Victoria Gibson is the Creator of Soul Deep Success and a coach who helps women create breakthroughs in their business by aligning with their Human Design. She brings a wealth of experience in business strategy and energetics, empowering entrepreneurs to unlock their full potential while avoiding unnecessary struggle and burnout.

Let’s Connect:
If you loved this episode, be sure to subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway! 🚀  

 From Breakouts to Business Success – Acacia’s Journey with PuraU

This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring.

In this episode, we dive into:

✅ The link between gut health and acne (and why most skincare brands miss this!)

✅ How Acacia turned her personal struggles into a thriving e-commerce business

✅ Her marketing strategies – what’s worked, what hasn’t, and what she’s doing next

✅ The power of Facebook & Instagram Ads for scaling an e-commerce brand

If you’re an e-commerce business owner struggling to get results with Facebook ads, you need my help! 🎯

🚨 Join my next live workshop: Facebook Ads SOS 🚨

🛑 If your ads aren’t converting, don’t waste another dollar guessing what’s wrong! In this hands-on workshop, I’ll walk you through diagnosing and fixing your ads so you can finally get the results you deserve.

🔗 Grab your ticket now! 

👀 Follow PuraU & Support Acacia’s Journey!

📲 Instagram: @purauofficial

🛍️ Shop PuraU: purau.com.au

💬 Loved this episode? Screenshot and share it on Instagram! Tag me @iamjodieminto and let me know your biggest takeaway.

Until next week,

Jodie

🌸

🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect

If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast, and what worked last year isn’t necessarily the best strategy in 2025.

In this episode, I’m breaking down:

✅ The latest updates to Facebook & Instagram Ads – including AI-powered Advantage+ campaigns and what they mean for your business.

✅ What’s working right now – and how to adjust your strategy to keep up.

✅ Why your ad creative matters more than ever – and how to make sure yours stands out.

✅ My predictions for Facebook Ads in 2025 – so you can stay ahead of the game.

💡 But here’s the thing… if your Facebook ads aren’t converting, you need to know what’s wrong—fast.

That’s why I’m hosting a live workshop:

🔥 Facebook Ads SOS: Diagnose & Fix Ads That Aren’t Converting! 🔥

This workshop is designed for eCommerce business owners who are tired of wasting money on ads that don’t perform.

🔍 We’ll cover:
✔️ How to analyze your ad metrics and find out exactly what’s going wrong.
✔️ The adjustments you need to fix underperforming campaigns.
✔️ How to create a strategy that actually gets results.

You’ll walk away with clarity, confidence, and an action plan to finally get your ads working.

🎟 Seats are limited! Grab your ticket here.

🚀 Don’t miss this chance to turn your struggling ads into high-performing campaigns.

🎧 Listen now! 

🎟 Sign up for the workshop here! 

Until next week,
Jodie 🌸

Welcome back to Online Store Success! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost.

As a certified Meta ads specialist, I’m always testing new strategies to see what’s working in real time. This approach might surprise you because it’s a little unconventional, but it’s proving to be highly effective for audience building and brand awareness.

This episode is packed with insights that will help you grow your Instagram audience and bring new people into your world.

Hit play and listen now to get all the details on how to set up this simple, low-cost ad strategy for yourself!

Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break.  

This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are!

Interested in working together in the new year? Check out my courses and coaching programs here. 

Wishing you a very merry Christmas  and I can't wait to share more episodes with you in 2025 to help you grow your online business.  

Helpful Links:
Apply for my e-commerce Mastermind coaching program here.
Visit the full podcast page here: 
Visit my full website here.
Let’s connect on Instagram here.

As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.

I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’. 

However, after 20+  years in business, I’ve discovered that goals, plans, and structure really are my best friends and help me stay on track, working on things that matter, vs. getting distracted.

So today, I want to help you (ok and me) get you thinking about what’s in store for your business next year. 

PLUS, I have a free workbook for you to download to map out your game plan.  

Grab it here 👉🏻  www.jodieminto.com/workbook

This episode will help you reflect on the year to date, decide on your growth strategies for the year ahead and then map out your business plan accordingly. 

Links:
Visit the full episode page here
Grab your workbook here
Learn more about working together in the new year here:
Listen to episode 95  - Above the Line thinking

Things in business don’t always go to plan

Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it’s absolutely possible.

In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring money into paid ads. From building buzz to reusing what’s already working, her approach is both refreshing and actionable.

If you’ve been feeling stuck or overwhelmed by the cost of scaling, Lucy’s insights will leave you inspired to think differently about growth and take control of your business.

Here’s a sneak peek of what you’ll discover:
🌟 How to structure marketing campaigns that work (without needing ad spend).
🌟 Why urgency and scarcity are your secret weapons for boosting sales.
🌟 Practical tips for using email and SMS to turn your audience into loyal customers.
🌟 How syncing your business goals with your energy can improve your results.
🌟 Why reusing and optimising past campaigns can save time and deliver big results.

 Timestamp highlights:
01:26 Lucy’s story—how she scaled her skincare brand without big ad budgets.
04:30 What makes a campaign strategy so effective (and easier than you think).
08:55 The role of urgency and scarcity in driving conversions.
13:30 How VIP offers and waitlists can build anticipation and excitement.
16:45 Aligning your energy with your marketing to avoid burnout and boost creativity.
23:00 Reusing past campaigns to save time and amplify your impact.
28:00 How you can start applying these strategies right now.

Lucy’s strategies aren’t just for the big players—they’re for any business owner who’s ready to grow smarter, not harder. 🎧 Hit play now to hear how you can double your sales, even if your ad budget is $0.

All the show notes and details from this episode are over on my website jodieminto.com/podcast

Connect with Lucy Bloomfield
🌟 Check out Double Orders for more of Lucy’s strategies.
🌟 Follow Lucy on Instagram for daily inspiration and tips.

Links 
💻 Have me inside your Facebook ads account: Apply for the Mastermind program
🎧 Visit the full podcast page here: https://jodieminto.com/podcast/
🔗 Visit my full website: https://jodieminto.com/
📱 Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I’ve learned along the way.

In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune in to the full episode to hear detailed stories behind each lesson and learn how you can apply these insights to scale your own business successfully.

Thank you for being a part of this journey! Make sure to share the podcast, follow, and leave a review. Your support means the world to me.

Disclaimer: The information provided is NOT financial advice. I am not a financial adviser, accountant or the like. This information is purely from my own due diligence and an expression of my thoughts, my opinions based on my personal experiences, and the way I transact.

Want to work together?  Take a look at my programs here:
https://www.jodieminto.com/work-with-me

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here
- Visit my full website
- Let’s connect on Instagram

Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert.

In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns.

Plus, you’ll hear how my clients have used these strategies to achieve incredible growth, including one who scaled their business by over 600% in just a few months!

Here’s what we cover:

If you’ve ever felt lost or frustrated by Meta ads, this episode will give you the clarity and confidence to scale your business to new heights.

Want to work together?  Take a look at my programs here:
https://www.jodieminto.com/work-with-me

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/