eCommerce Scale Collective with Jodie Minto

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I’m sharing with you in this two-part series.

Welcome back to Part 2 of our deep dive into scaling your online store! If you haven’t listened to Part 1 yet, I highly recommend you do because it lays the crucial foundations you need for success.

In this episode, I’m diving into the next steps: mastering traffic and conversions. These are the strategies that took my business from $10K months to $170K months. I’ll share what worked for me, giving you insights that can help you see real results in your own business.

Tune in to learn how you can supercharge your e-commerce growth, and if you missed last week’s episode, be sure to catch up on it!

Enrolments for my Online Store Success program open the first week of September. This program is designed to give you the tools, strategies, and support you need to scale your online store to new heights.

>>Get your name on the waitlist<<

So you don’t miss out on this opportunity to work closely with me and transform your business.

And I’ve got something special for you as well—join my FREE five-day challenge called e-Comm Traffic and Conversions! In this challenge, I’ll personally guide you through proven strategies to boost traffic and conversions for your online store. You’ll also have the chance to join live Q&A sessions where I’ll be answering your questions directly, and you’ll get to be part of a pop-up Facebook group for extra support and encouragement from a community of like-minded entrepreneurs.

>> Register your spot here and get ready to transform your online store! <<

I’m so excited to help you take these next steps—let’s do this together! 

Links:
Make profitable, predictable sales every day—join Online Store Success

Register for FREE - 5-day eComm Traffic and Conversion Challenge

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Episode Mentioned:
57. The 5 x Klaviyo automated flows every eCommerce business needs
87. How I Took My Business from $0k to $170k a Month Online - Part 1

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing.

It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me scale not only my own online store to seven figures but also the same factors that helped my clients scale their stores.

Over the next two episodes, I'm sharing with you the exact steps I took and now take my students and clients through to find success online.

Tune in to get the first steps you need for scaling your e-commerce business today, and don't forget to come back next week for the exciting conclusion where I’ll be discussing traffic and conversions, and how mastering these can skyrocket your business growth.

If you're ready to take your online store to the next level, I’ve got something special for you.

Join me for a FREE 5-day eCom Traffic and Conversions Challenge! where I’ll guide you step by step on how to increase traffic and conversions for your online store. There will be live Q&A sessions, and you'll get access to a pop-up Facebook group where the challenge will take place.

>> Register your spot here and get ready to transform your online store! <<

Links:

Register for FREE - 5-day eComm Traffic and Conversion Challenge

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Episode Mentioned:
57. The 5 x Klaviyo automated flows every eCommerce business needs

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question!

Building and launching Facebook ads is one thing, but knowing when to turn them off is another.

Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend.

Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on Facebook ads to acquire one sale?

I share a simple way to calculate this for your own online store using your product's price point.

From here, we can then look at the right time to pull the plug on your ad campaign if it's not delivering the results you want.

Hint: you want to give Facebook the chance to optimise and learn, so ensuring you've spent at LEAST your goal cost per sale amount is key before making any decisions.

Tune into today's short and punchy episode to get all the specifics on how long to run your Facebook ad campaign, what to look for and how to make the call to switch it off.

Links:

Get instant access to One-Ad-Wonder here.

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems.

I break down the two key areas that affect your sales: traffic and conversion rates. If you're struggling to get the sales you want, it's often due to one of these two factors. In this episode, I guide you through a self-audit process to determine if your primary issue is a traffic problem or a conversion problem.

Tune into today's episode to diagnose what's costing you sales and how you can fix it to scale up your online store successfully.

If you're eager to ramp up your marketing and drive more traffic to your store.

Join One-Ad-Wonder.  Get access to 3 x workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. 

Links:

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Hello and welcome to this episode of Online Store Success with me, Jodie Minto.

Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses. 

I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results.

Managing your own paid ads is so doable now with so much AI and automation in the mix, but there is still definitely an art and science to it.

Tune into today's episode to learn the 5 x most common e-commerce Facebook ad mistakes AND how to avoid them.

Want to learn even more about running paid Meta ads for your online store?

Join One Ad Wonder!

Get access to 3 workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. 

Links:

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your e-commerce store?

With Facebook's latest changes, keeping your ad campaigns running smoothly and effectively is more challenging than ever. In this episode of Online Store Success, I’m diving into the essential updates you need to know about the new Facebook ad rules effective July 2024.

I’ll touch on:

This episode provides practical tips and insights to help you stay ahead of the curve and make the most out of your Facebook ad campaigns, whether you're a seasoned advertiser or just starting out.

Plus, I'm excited to share the launch of the One Ad Wonder DIY Self-Paced Mini-Course! Find out how you can get your next 10x e-commerce sales with the simplest, fastest, one-hour setup Facebook ad on the internet. Perfect for mastering the basics of creating a highly effective ad for your online store.

Tune in now to stay informed and optimise your ad performance!

Want my help scaling your sales with the power of Facebook ads? Check out the One Ad Wonder DIY Self-Paced Mini-Course, now open for enrollment.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business.

Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home.

Jodie discusses the challenges of managing orders, diving into manufacturing and sourcing in China, and the importance of understanding the production process. She highlights her marketing strategies using social media, Etsy, and Facebook ads. The conversation also touches on the value of brand ambassadors and the importance of setting boundaries for a better work-life balance.

Her advice to new entrepreneurs? Budget more than expected and invest in education early on.

Ready to scale your existing store to multiple six or seven figures? Applications for my VIP Mastermind program are still currently open. Apply in the program: https://courses.jodieminto.com/mastermind

Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me!

Links:

Shop Max & Blu here.

Follow Max & Blu on Instagram here.

Find out about my 6-month Mastermind program here

Visit the full podcast page here: 

Visit my full website:

Let’s connect on Instagram: 

Lots of people ask me 'how do I get started' and 'what would you do differently' in an e-commerce fashion business and today, I'm sharing with you exactly what that is!  In fact, there are 25 things I'd do differently if I were to start an online fashion business today in 2024. Tune in to hear what they are!

Want my help scaling your sales and transforming your e-commerce dreams into reality? Check out my programs here based on where you are in you e-commerce journey.

Looking to launch or scale your store to $100k per year? Put your name on the waitlist of Online Store Success. 

Ready to scale your existing store to multiple six or seven figures? Apply for my Mastermind program today (applications are currently open). Find out more about the program here. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

 On today's episode of Online Store Success, I dive into the latest strategies that are proving successful in fashion e-commerce despite challenging economic conditions.

I shared what's working for my mastermind clients who are hitting six-figure months and smashing their sales goals and explore key tactics like diving deep into data to pinpoint what's working, simplifying your approach by focusing only on bestsellers, and amplifying those successful tactics for maximum impact.

Whether it's breaking down Shopify reports, identifying hero products, or optimising Facebook ad campaigns, this episode provides actionable tips you can apply to your own fashion e-commerce business.

If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, check out my upcoming FREE masterclass designed to help you scale from six to seven figures. Click here to save your seat.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way.

During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion brand. From navigating the challenges of starting as a solo entrepreneur to scaling up into a thriving business, we discussed practical tips and actionable advice for fellow fashion entrepreneurs.

If you're passionate about fashion and eager to scale your brand, this episode is packed with valuable insights. We emphasised the importance of stepping into a leadership role as your business evolves, from being hands-on with every aspect to empowering your team and focusing on strategic growth.

Exciting news awaits! If you're eager to elevate your fashion brand and unlock new levels of success, I have something special just for you. Introducing the 7 Figure Scale Collective mastermind program, designed specifically for fashion entrepreneurs aiming to reach seven-figure milestones.

Join me on a transformative six-month journey where I'll personally guide you through my proven framework, the Lifestyle eCommerce Method. You'll receive personalised coaching, participate in group sessions, and gain access to a supportive community of like-minded individuals. Plus, you'll enjoy exclusive benefits such as access to all my online courses and VIP retreats, including an upcoming retreat in the picturesque Gold Coast, Queensland, scheduled for September!

If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, I invite you to apply now. Visit the link in the description for more information, testimonials from past members, and to submit your application today.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/