eCommerce Scale Collective with Jodie Minto

Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them.

Here’s what I cover:

These are the traps that many business owners fall into when they’re scaling, but with a few smart strategies, you can steer clear of them and keep growing.

Happening Today! FREE Masterclass: From 6 to 7 Figures
If you’re serious about scaling your e-commerce business to seven figures, join me today for my free live masterclass. I’ll be walking you through 3 proven Facebook ad strategies that can help you grow your fashion & lifestyle brand—without wasting time or money.

👉 Register now before it’s too late

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.

Tune in to learn:

Join my FREE live masterclass to learn 3 proven Facebook ad strategies that will help you scale your fashion & lifestyle brand without wasting time or money.

👉 Register your FREE place here

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey.
By recognising your current stage, you’ll be able to focus on the right strategies, avoid common pitfalls, and plan for what’s next, all while keeping your sanity intact.
I’ve categorised these stages as Infancy, Adolescence, and Young Adulthood—or, what I like to call them:

No matter where you are, this episode will help you recognise what’s normal at each stage, prepare for the upcoming challenges, and equip you with the tools to scale without burning out.

Ready to take your business from 6 to 7 figures?
Join my FREE masterclass, where I’ll share 3 proven Facebook ad strategies to help you scale your fashion & lifestyle brand—without wasting time or money on outdated tactics.
>>Register your FREE place here<<

Links:
- Register for a free masterclass here: From 6 to 7 figures 3 Proven Facebook Ad Strategies
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience.

Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on.  It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in life.

This philosophy is 'Above the line versus below the line' thinking and behaviours.  And once you learn it you will be looking at everyone around you and assessing whether they are operating above vs. below the line.

In short, if you imagine a horizontal line drawn across a page.  The line signifies the choice in how you have decided to show up, think about or react to a situation.

Above the line thinking is having the self-awareness to stop and ask yourself:

Versus below the line where you are reacting in a way where are you defence and passing blame including:

I see this below the line thinking in 'I don't have time'.... We all have the same 24 hours in the day but we have a choice (for the most part) on what we prioritise and spend our time on.  Often a choice was made throughout the day where something else was priorities (such as doom scrolling on Instagram) versus doing that task you are now saying you didn't have time to do.

How are you operating in your business and life? Are you spending a lot of time 'above the line' or have you slipped 'below the line'?  This is your cue to stop and reflect.

Here's some helpful resources to learn more about this concept:
https://peopleleaders.com.au/above-or-below-the-line/
https://www.sunderlandcoaching.com/blog/above-the-line-leadership-explained
https://themanagershandbook.com/consciousness/the-line

Want to work together?  Take a look at my programs here:
https://www.jodieminto.com/work-with-me

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

In today’s episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you’re just getting started or looking to scale your shop.

We also talked about why the type of ad content you create can make or break your results and how you can manage your own ads effectively without needing a big budget or an agency. Plus, I shared some key lessons from my own journey of growing a seven-figure business, including insights into website optimisation and scaling smarter, not harder.

If you’re looking for actionable tips to help boost your Etsy sales, you won’t want to miss this episode!

If you want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective

This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Connect with Dylan Jahraus:
Instagram: @dylanjahraus
Facebook: Dylan Jahraus
Website: dylanjahraus.com

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s insights into Meta Ads and Google Ads are invaluable.

Here’s a preview of what we cover:
- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your products.
- When to use Google Ads to capture those ready-to-buy customers.
- The benefits of running branded campaigns and building backlinks to boost your SEO.

Nicki’s journey from corporate marketing to agency owner is full of practical tips and inspiration for anyone looking to grow their online business. You won’t want to miss this episode!

If you like my episodes and want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective

This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Connect with Nicki:
Instagram: @thedigitalexchange.co
Facebook: The Digital Exchange 
Website: thedigitalexchange.co

Links Mentioned in the Episode:
- AI Tool for advertising: www.adcreative.ai
- Ad Workflow | Saves Ads: www.foreplay.co

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast
- Visit my full website: https://jodieminto.com
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto 

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Are you on the fence as to whether or not you want to participate in Black Friday this year?

You're not alone.

Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business.

In this episode, I share with you:
- How to decide on your offer
- What products you might include
- What incentives could you try
- How you will promote your Black Friday sale
- Tools, resources or apps you might need to install now in the lead-up to the sale
- How to set Black Friday sales goals and what key metrics should you measure to gauge your success

If you like my episodes and want my help scaling your e-commerce business, check out my Mastermind program.

This program incorporates one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast
- Visit my full website: https://jodieminto.com
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto

Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly.

But what if you don’t?

You could be wasting your budget without seeing the results you want.

In this episode, I’m breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the best results. If you’re ready to boost your sales and take your ads to the next level, this one’s for you!

Ready to transform your e-commerce business and hit 7-figures?

Join the 7-Figure Scale Collective and get the expert guidance, 1:1 coaching, and proven strategies you need to grow. With personalized support, you’ll gain clarity, boost sales, and confidently scale your business to new heights.

>>Apply now and start scaling to 7-figures<<

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: @iamjodieminto

In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.

We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you’re looking to scale your online store, this episode offers plenty of inspiration and insight!

Ready to double your sales and triple your traffic in just 12 weeks?

Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you.

Don’t let another day go by without seeing the results you deserve.

>>Learn more and enrol today<<

Connect with Miranda Ivey:
Instagram: @mirandaiveymedia
Facebook: Miranda Ivey - The Happy Ads Manager
Website: mirandaivey.com

Links:
- Make profitable, predictable sales every day—join Online Store Success
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally make a change.

Discover practical steps to convert that traffic into paying customers and achieve the results you’ve been striving for. Tune in to the full episode and start transforming your online store today!

Ready to double your sales and triple your traffic in just 12 weeks?

Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you.

Don’t let another day go by without seeing the results you deserve.

>>Learn more and enrol today<<

Links:

Make profitable, predictable sales every day—join Online Store Success

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/