On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business.

Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home.

Jodie discusses the challenges of managing orders, diving into manufacturing and sourcing in China, and the importance of understanding the production process. She highlights her marketing strategies using social media, Etsy, and Facebook ads. The conversation also touches on the value of brand ambassadors and the importance of setting boundaries for a better work-life balance.

Her advice to new entrepreneurs? Budget more than expected and invest in education early on.

Ready to scale your existing store to multiple six or seven figures? Applications for my VIP Mastermind program are still currently open. Apply in the program: https://courses.jodieminto.com/mastermind

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