eCommerce Scale Collective with Jodie Minto

When I started my very first online store, I only had one customer:

My mum. 

(I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!)

Then I went back to the drawing board and launched iland co. — which became a 7-figure business.

Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are.

Interested in joining Online Store Success? 

Join the waitlist / next round here.  

www.onlinestoresuccess.com

Enrolment opens up on 15th March (and we start on 2nd of April just after easter). 

Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.

Who is it for?

Wan tot Join the free training happening from 12th March here:

FREE 6-Figure Secrets Training Series

Learn how to crack the code of eCommerce success and scale your online store to $100K and beyond.

Register your free place here: 

In this power-packed, 4 x part workshop series, you will learn:⁠
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1️⃣ Why your products (or prices) aren’t the problem (and what you need to focus on instead).⁠
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2️⃣ The REAL problem stopping you from scaling your sales⁠
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3️⃣ 3 x ways to make more sales in the next 7 days⁠
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4️⃣ Learn the 6-figure secrets to scaling your online store to 6-figures and beyond (plus steal the exact roadmap I used to build my 7-figure online store).⁠

Links: 

View the full podcast page here:

Find out about my courses here:

Connect with me on Instagram here. 
⁠
See you next week!

Do you really need a business ‘strategy for your small business?

I know how sexy the notion of a ‘strategy’ is. It sounds like a magical scroll showing you how easy it is to go from A to Z in just a few easy steps.

A quick Google search tells me:

A business strategy is the set of strategic initiatives a company pursues to create value for the organisation and its stakeholders and gain a competitive advantage in the market. This strategy is crucial to a company's success and is needed before any goods or services are produced or delivered.

According to Harvard Business School Online's Business Strategy course, an effective strategy is built around three key questions:

How can my business create value for customers?
How can my business create value for employees?
How can my business create value by collaborating with suppliers?

Many promising business initiatives don’t come to fruition because the company failed to build its strategy around value creation. Creativity is important in business, but a company won't last without prioritising value.

Does this sound relatable to a small business?

Not at all.

Strategies are often lofty. And they often need a team to implement them.

For small business owners who might be the only person in the business, an overly optimistic business strategy can be exciting initially but quickly becomes overwhelming and unachievable.

Tune in to hear my thoughts on 'Strategy' and what I believe you need instead.

Links: 

Join the Online Store Success waitlist here:

https://onlinestoresuccess.com/

Episode 59: Four growth strategies to scale your e-commerce business. 

Episode 60: Build your business plan for the year ahead. 

View the full podcast page here:

Are you feeling like your business might be stuck in a rut? 

Energy flows where attention goes, and if you are feeling a bit ‘meh’ with your business, chances are your motivation has been waived, and your sales have dropped off, just adding to that flat feeling.

If you have recently asked yourself, ‘Is this business ever going to work?’, ‘Should I give up?’ or ‘Maybe I should go back to my day job’, then this episode is for you.

If you need help getting out of that rut and need someone to bounce ideas off, be sure to, put your name on the waitlist for Online Store Success.  

Enrolment opens up on 15th March (and we start on 2nd of April just after easter). 

Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.

Who is it for?

Put your name on the waitlist here:

https://jodieminto.com/online-store-success 

See my full website here: 

Let's connect on Instagram here:

See you next week!

I understand that you might not be ready to start running paid ads, and that’s ok.  You can certainly utilise organic marketing methods to drive traffic and sales to your online store.

The thing is, what you won’t spend on ads, you will spend time showing up on social media.  If you are a bit lazy like me (or time-poor), organic socials can feel time-consuming.  But where attention goes, energy flows, so if you do not want to spend on ads, here are tune in and hear my top tips on turning your followers into customers.

If you need help developing your organic social media plan and advice on working with influencers, put your name on the waitlist for online store success.  

Enrolment opens on 15th March (and we start on 2nd of April just after easter). 

What is it? 

A 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need. 

Put your name on the waitlist here:

https://jodieminto.com/online-store-success

Who is it for?

Put your name on the waitlist here:

https://jodieminto.com/online-store-success

Are you tired of struggling to make your Facebook and Instagram ads work for your online business? Do you find yourself spending money on ads that just don't bring in the results you're hoping for? If so, I've got some exciting news for you!

Today I share all the details about the eComm Ads Academy, a dedicated Facebook and Instagram ads course for online product-based businesses. This is your chance to join me for twelve weeks of expert coaching, guidance, and support to help you confidently and profitably manage your ad campaigns.

During the program, you'll have access to weekly group calls, an online learning hub with over 50 video lessons and tutorials, guest expert master classes, and a dedicated Facebook group for collaboration with other students. You'll also get personalized feedback on your ad campaigns, as well as access to resources such as calculators, cheat sheets, and dashboards to help you succeed.

The outcomes from previous students have been incredible, with businesses seeing significant growth in sales within a short period of time. Whether you're struggling to reach your sales goals, or you want to scale your business to new heights, Ecom Ads Academy is designed to equip you with the skills and insights you need to succeed.

I understand the challenges of running an ecommerce business, and I'm committed to helping you navigate the complexities of Facebook and Instagram advertising. With a background in building a seven-figure fashion business and being certified by Meta as a paid ad specialist, I bring real-world experience and expertise to the table.

If you're ready to take the leap and invest in upskilling your expertise when it comes to Facebook and Instagram ads, I encourage you to check out Ecom Ads Academy. The next round starts on Monday, February 19, and spaces are limited.

If you have any questions or want to learn more about the program, feel free to reach out to me directly. You can DM me on Instagram or Facebook at @iamjodieminto.

Don't miss this opportunity to transform your ad strategy and set your business up for success. Join me inside eComm Ads Academy and let's work together towards achieving your business goals.

To learn more and secure your spot, visit www.ecommadsacademy.com

Here's to levelling up your ad game and growing your business!

Join this round of eComm Ads Academy today here. 

See my full website here: 

Let's connect on Instagram here:

See you next week!

Welcome to this week episode of Online Store Success.

Today, I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line.

For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside and out.

But the exact opposite happens for most e-commerce founders I speak to. Results tank, you can barely get hold of your ads manager (the agency junior whom your account was handed too because you aren’t considered a ‘big spender’, and your bank account dwindles right before your ads. The most frustrating part? When you get your monthly report from the agency telling you how great your ads are doing when you know for a fact they are not.

But it’s not all doom and gloom. In fact, I’m here to let you know it’s never been easier to manage your ads yourself in 2024. Tune in, and let’s go.

Links and References: 

Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February.

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024

Visit My Website:

Other helpful episodes: 

Episode 33. THE most important button to click when building your Facebook Ads 

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?  

After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas - a traffic problem (or lack of) or a conversion problem (traffic isn’t buying)

In this episode, I will share how you can figure out what’s going on in your business, how to self-diagnose whether you have a traffic or conversion problem, and where to focus your efforts to scale your traffic and sales. 

Links and References: 

Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February.

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

Episode 33. THE most important button to click when building your Facebook Ads 

Episode 57. The 5 x Klaviyo automated flows every eCommerce business needs

Online Store Success Waitlist - Coming back in March 2024

eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024

Visit My Website:

My 5 x Facebook Ad Predictions for 2024

Welcome back to the Online Store Success podcast, and welcome to season 3. 

Today, I'm sharing my top 5 predictions for Facebook ads for 2024.

There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform hasn’t become increasingly easier to navigate, machine learning continues to improve, and for many, costs have decreased (especially for those that have embraced best practices).  I believe we are in for a positive year as Meta advertisers.

Please tune in and hear why, as well as my top 5 x predictions for Facebook ads for 2024.

If you want to learn even more about Facebook ads for your ecommerce business, I’m thrilled to invite you to Ads Boost Bootcamp. A FREE 4 x day online training event is happening mid-February this year (so it's only a few weeks away, depending on when you are listening to this).

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

https://courses.jodieminto.com/Facebook-Ads-4-day-challenge

Links:

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

Episode 54. Creating Winning TikTok Ads

Visit My Website:

www.jodieminto.com

Today is part two of a two-part series where we map out your eCommerce strategies and plan for the upcoming year. 

In the last episode, I discussed four different Ansoff Matrix business growth strategies in the last episode.  If you haven't listened to it yet, be sure to go back and listen to it here (or episode 59.) 

Today, I’m chatting about HOW we implement our growth strategy by breaking down our tasks into four different categories - Profit, Products, Promotions and People. 

Don’t forget to download your free workbook for this 2-part podcast series here:
https://jodieminto.com/freebies

Tune in and have your workbook ready to map out your high-level business plan for 2024. 

Get your workbook here:
https://jodieminto.com/freebies

Register for my upcoming online masterclass here. https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads

See the full podcast page, including the video here:
https://jodieminto.com/podcast/

Four Growth Strategies for your eCommerce business

As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.

I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’. 

However, after 20 years in business, I’ve discovered that goals, plans, and structure are my best friends and help me stay on track, working on things that matter, vs. getting distracted.

So today, I want to help you (ok and me), get you thinking about what’s in store for your business next year. 

PLUS, I have a free workbook for you to download to map out your game plan.  Grab it at jodieminto.com/freebies

This episode is part 1 of a 2-part series to help you get ready for the year ahead, and today, I want to share with you four growth strategies you can use to scale your business in the new year.

I want to introduce you to the Ansoff Matrix Model.

The Ansoff Matrix provides us with easy-to-understand strategies to help us grow our business.

They include:

Please tune in to hear exactly what they are and discover which is the best option for your business in the new year. 

Get your workbook here:
https://jodieminto.com/freebies

Register for my upcoming online masterclass here.

 https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads

See the full podcast page, including the video here:
https://jodieminto.com/podcast/