eCommerce Scale Collective with Jodie Minto

Want to know the 3 x key ingredients of a successful Facebook or Instagram ad?  Listen to this episode where I break these down for you.

I also cover:

- Why I love Facebook ads so much including a real-life example of one of my students

- How to know if you are ready to implement paid Meta ads for your eCommerce business

- How much profit margins you need in order to run ads (without going broke)

As well of course the 3 most important factors to determining your success.

References:

Free downloadable guide: 7 Steps to Facebook Ads Success

One-Ad-Wonder - my $97 mini-course that teaches you the Facebook ads strategy you need to make your next 10 x sales 

Looking to scale with paid Facebook and Instagram ads with me inside your ads account? 

eComm Ads Academy is a 12-week, high-touch program that combines curriculum, community and coaching.

This program is dedicated to scaling your online sales through the power of Meta Ads.  It’s best suited to those who are making $5k in revenue a month or more and have the time and budget to allow a minimum of  $40 a day in advertising spend for the duration of the program.

It includes:

Check out eComm Ads Academy

https://courses.jodieminto.com/eComm-Ads-Academy

See the full episode page here: https://jodieminto.com/podcast/

Welcome to this episode of Online Store Success.

Today I’m speaking with Linda Thomas from Ashlinc Digital, an email marketing and Klaviyo expert.  We discuss the five email automated flows you need in your eCommerce business including what to say in them, when you should send them and how many emails each automated flow should include.

You don’t want to miss this episode.  Be sure to have a pen and paper ready - you will want to take notes!

A little about Linda:

Linda operates Ashlinc Digital with help from a small team of designers, developers, and a dynamic marketing assistant. Together, they bring their client's visions to life, whether it's creating new websites, crafting marketing automation systems, delivering direct-response copywriting, or formulating digital marketing strategies.

If you are interested in working with Linda, get in touch with her via the links below.

Links:

www.ashlincdigital.com 

Linda at Ashlinc Digital on Instagram

Linda Thomas | LinkedIn

Want MY help to scale your online store?

Take a look at my programs here. 

See today’s full episode page here: 

See you next week on Online Store Success.

Today I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital. 

In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including:

Tune in to find out how to win with Google Ads for your eCommerce business. 

Want to work with Kaity?

Check out her programs below. 

Google Ads Bootcamp - Module one of her comprehensive course, offering a strong grasp of Google Ads essentials.

Free Keyword Series - An ideal starting point to comprehend the fundamentals of Google Ads

Profitable Promotion - The flagship course that equips you with the expertise to revolutionise your e-commerce advertising efforts.

* Please note Kaity has kindly offered a small affiliate discount via these links. 

More about Kaity:

Kaity Griffin is a Google Ads expert, trainer and systems geek

She is the Founder of https://kaitygriffin.com/ which offers client management under the agency arm of the business and online training for digital marketers and business owners.

Her signature program, Profitable Promotion has taught more than 800 students her exact framework for creating seriously profitable Google Ads using agency-level strategies. The waitlist is currently open for the mid-2024 cohort.

Ready to also win with Facebook Ads? Check out my courses below:

One-Ad-Wonder

Find out more about working with me and my other programs here. 

In today's episode, I am absolutely thrilled to welcome a very special guest, Stevie Dillon, who just happens to be my trusted business coach. Together, we're chatting about success, self-discovery, and the art of building a thriving business. Are you ready to join us?

My own journey has been quite the rollercoaster. I started off with a stint as a solicitor, I ventured into the ever-evolving landscape of marketing, and now I am ultimately finding my groove as a course coaching expert. In the podcast, we’re going to talk about the importance of making course corrections along the way, the magic of setting up systems, and how you can create your very own version of success. You'll get to hear about the a-ha moments that led to my most significant launch to date, which has been the culmination of seven years of relentless strategy fine-tuning.

Stevie and I will also be diving deep into the world of online courses and podcasting. We'll be sharing insider secrets on how to shine in a crowded market, focusing on the fundamental aspects of positioning, crafting compelling offers, and delivering the right message. Plus, we're going to chat about the amazing things you can do with data to make smart business decisions.

If you're on the journey of turning your skills into a valuable service or digital product, you won't want to miss this episode. Join us and find out how to keep your business in harmony with your core values. 

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Stevie is an ex Planning and Environment Solicitor turned Social Media coach turned course creator! She has been in business for six years, and her podcast the Lifestyle Business Sweet Spot has 1 million downloads and counting. Stevie has just launched www.lifestylebusiness.school, where she helps current and aspiring expertise-based founders to build online businesses to their version of the Lifestyle Business Sweet Spot.

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I am going to be opening the doors to my signature Facebook and Instagram Ads program, eComm Ads Academy, very soon.  Make sure you’re the first to know about it, join my waitlist now.

Welcome to another exciting episode of "Online Store Success" with me, your host Jodie Minto.

Today, I've got something special in store for you.  I recently had the opportunity to visit the TikTok office in Sydney and attended their launchpad training on TikTok ads. And let me tell you, it was eye-opening.

In this episode, I'll be sharing with you all the juicy details about TikTok ads: how they differ from Meta or Facebook and Instagram ads, their campaign best practices, and tips and tricks for success. 

So, if you're ready to add another marketing channel to your arsenal and tap into the huge potential of TikTok, then join me on this episode of "Online Store Success." Get ready to learn, get ready to be entertained, and get ready to boost your e-commerce success.

Want to know what's working in Facebook ads right now? Tune into this episode and discover what you need to 'unlearn' about running Meta ads and instead, what DOES work in a pos-IOS world.

Want to elevate your Facebook ads game?  Take a look at my self-study workshop series, One-Ad-Wonder.  It's only $147 for a limited time. 

Today, I want to talk about something that no one really talks about when it comes to working for yourself. It's that one ugly truth that can sneak up on you and leave you feeling lonely and isolated. Yep, we're diving into the topic of loneliness in entrepreneurship.

Now, I know what you might be thinking - "Wait, isn't working for yourself all about freedom, flexibility, and no annoying bosses?" Well, yes, it absolutely is. But along with the perks come some downsides, my friend. And loneliness is definitely one of them. Whether you're at home working alone or surrounded by a team, that feeling of being alone in the business can creep in and make you question everything. But fear not, because today I want to share some strategies on how to overcome this loneliness and build a supportive network around you.

So grab your favourite drink, get cozy, and let's dive into this important topic that no one really talks about. Because let's face it, entrepreneurship is a wild ride, and we all need a little support along the way. Are you ready? Let's do this!

Today I am going to uncover practical strategies to enhance your online store sales. Even amidst economic uncertainties, plenty of businesses are achieving remarkable success, and it's not by slashing prices or overloading their products. Instead, they're investing in effective marketing approaches that consistently drive traffic to their virtual stores.

Tune in and hear my three impactful techniques that can elevate your sales in just seven days, without any extra costs.

Traffic Strategy One: Amplify Your Social Media Presence

Utilise the power of social media to your advantage:

Traffic Strategy Two: Engage Your Warm Audience with Special Offers

Reach out to your existing audience:

Traffic Strategy Three: Enhance Your Product Descriptions

Revamp your product descriptions:

Feeling excited to dive deeper into these strategies? I have great news for you! My Online Store Success program is open for a few more days.  We start August 21, so enrol now and unlock a wealth of insights to propel your sales journey forward. 

In today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions.

Last week we explored the myth surrounding your products and prices as potential sales obstacles.  So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales simply won't materialise.

But not all website visitors are created equal. Some are new, cold visitors, while others are warm, returning ones. The crucial question: how many visitors do you need daily? This hinges on your conversion rate. A typical eCommerce conversion rate is around 1%. That means, out of 100 targeted daily visitors, you might expect just one sale. Imagine aiming for $2,000 in daily sales; with a 1% conversion rate, you'd need a staggering 2,000 visitors daily.

So, how can you drive this traffic to your store? There are two main approaches:

It's a smart strategy to combine both organic and paid traffic methods. If rapid traffic increase is your goal, paid strategies like Facebook and Instagram ads are your go-to solution.

For an in-depth analysis of your daily visitor needs, check out the helpful calculator I've designed: Website Visitor Calculator

Building a robust traffic strategy and optimising conversions are key aspects I dive into within the Online Store Success program.  The last round of Online Store Success for 2023 starts August 21.  Grab your spot while there are still places!

Today we are diving deep into the heart of e-commerce success. Ever wondered why your products or prices might not be driving the sales you dream of? We often think that the problem lies within our products or the pricing. But guess what? That’s rarely the issue.

Before I continue summarising the episode, I want to let you know that I have spent the last few days running a live training program which ends tomorrow. Our main event, Learn the 6-figure secrets to scaling your online store to 6-figures and beyond will be live at 12pm AEST Thursday 10 August.  Join me to learn more about eCommerce success!

In this episode, we'll break down the barriers holding your sales back and uncover the real issues that deserve your attention. The economy might seem uncertain, but it's not the sole culprit behind sluggish sales. Remember Taylor Swift's concerts that sold out like hotcakes, despite any economic turmoil? That’s because effective positioning and marketing can create demand even in challenging times.

You know what's often the real issue? It's the lack of eyeballs on your products. Your website might be the best-kept secret, and that's where we need to start.

And then we need to talk about your brand's voice. Does it resonate with your product offerings? If not, we need to align them. And those marketing strategies you're using? They need to be consistent and effective. It's not about trying every trick in the book; it's about the right strategies tailored for your business.

We're entering the pivotal fourth quarter where e-commerce businesses make their biggest profits. This is your time to shine. So, whether you're considering starting an online store or taking your existing one to greater heights, now's the perfect moment.

Join Me in the Journey

Remember, I've been in this business for over two decades, and I've helped countless entrepreneurs achieve their e-commerce dreams. You're not alone on this journey. Tune in next week, as we unravel the mystery behind driving more eyeballs to your website.

And hey, if you're eager for more insights, don't miss my Six Figure Secrets Training. It's packed with practical strategies to elevate your store to the next level.