August 08, 2023

49. Why your products or prices aren’t the problem that's stopping you from making sales on your online store (and what actually is instead).

15 minutes

Today we are diving deep into the heart of e-commerce success. Ever wondered why your products or prices might not be driving the sales you dream of? We often think that the problem lies within our products or the pricing. But guess what? That’s rarely the issue.

Before I continue summarising the episode, I want to let you know that I have spent the last few days running a live training program which ends tomorrow. Our main event, Learn the 6-figure secrets to scaling your online store to 6-figures and beyond will be live at 12pm AEST Thursday 10 August. Join me to learn more about eCommerce success!

In this episode, we'll break down the barriers holding your sales back and uncover the real issues that deserve your attention. The economy might seem uncertain, but it's not the sole culprit behind sluggish sales. Remember Taylor Swift's concerts that sold out like hotcakes, despite any economic turmoil? That’s because effective positioning and marketing can create demand even in challenging times.

You know what's often the real issue? It's the lack of eyeballs on your products. Your website might be the best-kept secret, and that's where we need to start.

And then we need to talk about your brand's voice. Does it resonate with your product offerings? If not, we need to align them. And those marketing strategies you're using? They need to be consistent and effective. It's not about trying every trick in the book; it's about the right strategies tailored for your business.

We're entering the pivotal fourth quarter where e-commerce businesses make their biggest profits. This is your time to shine. So, whether you're considering starting an online store or taking your existing one to greater heights, now's the perfect moment.

Join Me in the Journey

Remember, I've been in this business for over two decades, and I've helped countless entrepreneurs achieve their e-commerce dreams. You're not alone on this journey. Tune in next week, as we unravel the mystery behind driving more eyeballs to your website.

And hey, if you're eager for more insights, don't miss my Six Figure Secrets Training. It's packed with practical strategies to elevate your store to the next level.

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By Jodie Minto