eCommerce Scale Collective with Jodie Minto

Welcome to this episode of Online Store Success.

Today I want to chat with you about the current economic situation and how it relates to small business owners like you.

I know it can feel really heavy and disheartening.

Tune in to today's episode to hear what you can do to not only reframe your mindset but still grow your business and sales during wobbly economic times.

Links: 

Join my free upcoming training - Learn the 6 Figure Secrets - how to crack the code of eComm Success

Register your place at the free training.

Also, pop your name on the waitlist for Online Store Success - doors open Thursday 10th August!  This round is set to be our BEST yet with LOADS of updated content including tons of updates to all things Facebook and Instagram ads, plus more guest speakers than you can poke a stick out.

Join the waitlist for Online Store Success

And take a look at all of my programs here: www.jodieminto.com

Chat next week!

Like it’s all doomed and you should just give up.

But I want to share this with you in order to help reframe your thinking because people ARE still spending.

Welcome to this episode of Online Store Success. Today we are chatting all things numbers - specifically the key metrics and numbers you need to check each month in order to gauge whether your business is on track, or if you need to course correct.

Tune in to hear about the key metrics you need to pay attention to for your eCommerce business overall as well as those specific to paid marketing activities.

Links:

Online Store Success - www.onlinestoresuccess.com

One-Ad-Wonder Workshop Series Mini-Course

I love Facebook and Instagram Ads. Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store.

Ask any multiple figure 6 or 7 figure a year ecommerce business owner what their biggest driver of traffic and sales is and I’d put money down that they will tell you it’s via paid ads - particularly Facebook and Instagram ads.

Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST.

People often say to me, right now I’m going to focus on:

Organic social media
SEO
Writing blog posts
Finding brand ambassadors
Learning Tiktok dance routines videos

And while all of these do help drive traffic to your website, they are a slow burn and require lots of time and effort to get traction.

If you want more traffic and sales NOW, the quickest and easiest way to do that is via Facebook and Instagram ads. You can literally ‘turn the tap on or off’ as you please and you will see instant results.

Paid Facebook and Instagram ads are one of the fastest ways to send traffic and sales to your online store.

Facebook ads allow you to:

Reach a new audience FAST
Build brand awareness and loyalty
Instantly increase your website traffic
Grow your email list and social media by following
Remind previous customers to come back for another visit.
Gives you SO much valuable data (even if you didn't make any sales from that campaign) as to who exactly is resonating and clicking on your ads.

PLUS despite all of the changes and all of the confusing mambo jumbo talk circling online, it’s actually easier than EVER to self-manage your ads yourself.

Gone are the days of needing complex funnels, and testing a gazillion interests against each other. The platform is simpler than ever, despite what you may have heard.

Tune in to today's episode to hear whether you are ready Facebook ads for your business, and how to bet my help with your ads.

What I cover in today's episode is just a little of what I teach inside of Online Store Success where we dive much deeper into using the power of paid Social Media ads.

In Online Store Success you will learn how to get started DIY'ing your Facebook and Instagram ads (and save thousands each month on agency fees).

You will learn everything from technical set-up to creating audiences, and how to build ads for both cold and warm audiences.

You will also learn the latest strategies as to what's working and what's not and how to create a paid traffic sales funnel for your store, AND  how to measure your results including knowing which ads to turn off and which to scale

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. Be sure to put your name on the waitlist at onlinestoresuccess.com or in the show notes.

See you next week when we chat about knowing your numbers, that is reading your analytics to

In the meantime, I’d be so grateful if you could share your favourite episode with a friend in business and leave me a review on your favourite listener app. Nothing makes my day more than seeing your beautiful reviews come through - so thank you!

Links:

Online Store Success - www.onlinestoresuccess.com

Google Chrome - Meta Pixel Helper

One-Ad-Wonder Workshop Series Mini-Course

Where, when and how to turn up on social media is often completely overwhelming for most small business owners.  It’s just another thing we have to do, added to a never-ending list of tasks we need to do to keep all the plates spinning and sales coming in.

Some folks love it - some loathe it.  Either way, it is fairly necessary for several reasons.

I’ve spoken before about how traffic is the lifeblood of an eCommerce business, and organic social media is an important part of that traffic formula.

While it’s just one marketing tactic that fits into our sales funnel, it’s an important one, as we spend SO much time on social media apps these days.  It makes sense to go where your potential customers are already spending time.  You are meeting them where they already are, giving them a chance to stalk you and even chat with you to get to know you more and decide if you the right business for them.

Digital marketing is all about reaching customers across different touchpoints and multiple times.  Social media allows us to do just this, reminding customers we still exist and hopefully popping up in their feeds regularly and consistently. 

Tune in to hear about:

- Why you need social media for your business

- Which platforms you need to be on

- What and how often to post

-What's working right now.

Want my help to build a strong organic social media strategy? Be sure to put your name on the waitlist for the next round of Online Store Success here

Learn more about uncovering who your ideal customer is on episode 42.

Welcome to this episode of Online Store Success. Today I’m chatting about Websites - a winning website that is! 

So what is a winning website? It’s one that is built to convert as many website visitors to customers as possible, on autopilot (while you sleep!). Can I get a ka-ching!

Your website is the equivalent of a brick-and-mortar shop front - first impressions are everything. And sometimes we are too close to our website to see the holes in it. 

We are more often than not looking inside the back end of Shopify / rather the public-facing website and we know exactly where everything is (because we put it there) and just assume everyone else will know too right (a bit like my husband's wardrobe…).

Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for a long if there were boxes everywhere blocking your path?  If there were inches of dust in the window display, and cobwebs around, would you be willing to stay?  

How about if you have a question or want to try something on - what if there was no sales assistant there to help you?

We need to consider the user experience of our website visitors the same way you would if they were visiting you in real life.  That is, you need to make a great first impression and help guide them through your store in order to make a sale.

Now obviously we can’t do that as easily online, however, there are 10 crucial elements that will help you do that online in order to scale your business to a million-dollar-a-year eCommerce store like mine, iland co.

Tune into today's episode to hear exactly what these elements are.

Want my help in your business?

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep.  Put your name on the waitlist today.  Enrolment opens in early August 2023. 

Welcome to this episode of Online Store Success.

In the last episode (episode 42 go back and have a listen if you missed it here) we talked about getting clear on WHAT your niche is, and WHO exactly your customer is. 

This week I’m talking about your brand and how it aligns with your niche and attracts your ideal customer (ideally). But sometimes we get it wrong...

In this episode, I chat about:

What exactly is a brand?

Why is it important?

How do you build one or refine an existing one?

What if your brand no longer fits your business, your customers or your products?

This is just a little of what I teach inside Online Store Success which is opening for enrolment in early August.

In Online Store Success we break this down even more and develop:

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. 

See you next week where we talk about how to build a winning website!

Welcome to this episode of Online Store Success.

Today we are going to chat about whether you might be missing out on loads of possible sales by missing the mark on pinpointing your niche and ideal customer.

Many businesses I see are trying to be everything to everyone in the hope more people will buy from them, and what happens is that no one actually resonates with the business or brand and the sales just don’t come.

So how do we figure out what our niche is and who our customers are? Tune in and find out.

Today’s episode just scratches the surface of what is covered in Online Store Success, which I’m thrilled to let you know is coming back in August this year!  This is the first time in over 18 months I’ve run this game-changing program that couples coaching, curriculum and coaching. 

Put your name on the waitlist here and be sure to look out for the upcoming launch events that are totally free!

Today I am sharing a cautionary tale about house painting.  No, I have not shifted my focus to become a renovation podcast!  Inside this house improvement story there is a lesson that relates to business.  Tune in to hear more.

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Four years ago, my husband loudly declared that he was going to paint the entire outside of our house.  Now this announcement had me perplexed because my husband is no house painter - he is a plumber!  And when I questioned whether this was a job he could, er even wanted to, achieve, he told me: “I am not paying somebody else to do this job when I am perfectly capable of doing it myself.” 

Can you relate to this way of thinking?  Have you ever decided to tackle a task that was not your skill set, just so you could save a few dollars?

Well, I probably don’t need to tell you how the house painting ended.  Let me just say - when my husband declared himself finished, there was still a lot of work left to do.  Now in fairness to my husband he is not a house painter.  He didn’t even have the tools to complete the job properly.  He had thought that, because he could open a tin of paint, he could complete the work.  And by the end of the process he was wishing he had never begun!

How many times do we take on projects in our business that we are not equipped for,  or don’t even have the time for?

This happens so often with social media campaigns.  Are you guilty of trying to run your own social media campaign and finding it fall flat on its face?  Do you have a friend who tells you social media ads are a waste of money because they tried it once and it didn’t work?

If this sounds like you, I have the perfect solution.  I have a number of workshop and coaching programs that will equip you with the proper tools and knowledge you need to be able to run your own social media ad campaigns.

One-Ad-Wonder

A three-part self-study program that will help you get started, or dust the cobwebs off your existing campaign.  Priced at just $147 this is a great, affordable package to get you started on the spot.

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Need a little more help?  I have an exciting new package to offer.

FB & Insta Set Up Package

I will spend a day in your ad manager getting everything created and configured just right for a successful campaign.  At the end of the package, I will give you a comprehensive handover with video instructions, how-to’s, and the ability to duplicate the ads I have created for you.

I am heavily discounting this program because it is brand new and I want to help as many businesses as possible.  I will be offering this package from now until mid-July, so there is a limited time to arrange your booking.

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My other programs:

eComm Ads Academy is a 12 week coaching program where I work inside your Meta Ad Manager and walk through your entire ad campaign.  I am just finishing up a round of eComm Ads Academy and will be running it again sometime toward the end of this year or early next year.  Pop your name on the waitlist to be the first to find out when doors open.

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FB & Insta Ad Management Packages: For those of you who need to fully outsource your social media ad campaigns, my ongoing maintenance package is the right solution for you.  

Today I’m chatting with a friend and also a mentor of mine, the infamous Kate Toon!

Kate is a powerhouse in her own right, is known as the ‘Beyonce’ of the SEO world, a digital marketing coach, Copywriter, Author, Bumfluencer, Mum, partner, 7-figure business owner, and downright great human. 

Kate helps business owners build a successful, profitable, and enjoyable business. Using smart, creative, simple digital marketing tactics.

Kate’s about to embark on a book tour in major cities around the country and I’m honoured to be interviewing Kate at her Central Coast launch party, Friday 23rd June.  If you haven’t got your tickets yet, but sure to do so today before they sell out via the link in the show notes.

In this episode, Kate and I get serious about the reality of running a business, raising small humans, maintaining healthy relationships, keeping up with the laundry, and the truth of existential crisis.  (How did we fit this all into 30 minutes?!)

It’s true, Kate is a powerhouse, but she is honest to admit that she doesn’t even try to do it all alone.  She has a team.  Because we don’t need to burn ourselves into the ground in order to run a successful business.  Kate and I have both experienced small and scaled businesses and we reflect on the changes in business practice and profit margins when income grows.  

We talk about healthy profit margins, how to balance work and housework, and we dispel the myth of working-from-home as being liberation.  We even break down the complexities of marriage and gender roles.  This is an episode you don’t want to miss!

If your business is just starting out, is ready to scale, or you are already soaring - you will find sage advice, comfort, and familiarity in this podcast episode.  Join us now.  (And don’t forget to pre-order Kate’s book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/

Get your copy of Kate’s book here: https://www.katetoon.com/product/six-figures-in-school-hours-book/

Get your ticket to the launch party in your area here: https://www.eventbrite.com/o/kate-toon-62783287013

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Grab your free calculator here: https://courses.jodieminto.com/calculator

Buy One-Ad-Wonder here: https://courses.jodieminto.com/ads-with-jodie

And take a look at all of my programs here: www.jodieminto.com

OR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

Are you struggling to get the sales you need on your online store each day? 😭 

Worried it could be your products, your prices, or your website that is broken?  After 6+ years of coaching eCommerce clients, my guess is you have a traffic problem and that your products, prices and website are fine! More often than not, a lack of consistent, quality daily visits (traffic) is the problem.

Today, I’m unpacking how you can get clear on EXACTLY how much traffic you need each day to meet your sales goals.  Let’s get started.

After 6+ years of coaching other online store owners AND running my own eComm store for 9 years, I know that traffic, aka website visitors, is an online store's lifeblood.  No traffic = no sales; it’s as simple as that.

But not all traffic is the same.  There is cold traffic versus warm traffic, higher quality traffic that comes from organic searches, recommendations or returning customers, and lesser quality traffic that might come from a ‘traffic’ campaign in Facebook or a bot (the horror!).

But lack of traffic is more often than not the biggest challenge online store owners face BUT they don’t always realise it’s their biggest issue.  Online store owners often assume it’s their products, prices, website or a thousand other things 

So, how much traffic do YOU need each day to meet your sales goals?

Well, that depends on a few factors.

What is your average order value? 

What is your average conversion rate?

And HOW much sales/revenue do you want to make each day?

These metrics will guide you as to how many daily visitors you need.

Tune in to hear exactly how many website visitors you need a day.

Grab my free traffic calculator here:
https://courses.jodieminto.com/calculator