eCommerce Scale Collective with Jodie Minto

By Jodie MintoBusiness Entrepreneurship Marketing

eCommerce Scale Collective with Jodie Minto episodes

May 23, 2023 38. Are you focusing on the wrong thing in your marketing?
38. Are you focusing on the wrong thing in your marketing?
Welcome to this episode of Online Store Success. Today I’m chatting about focus, particularly where you're focusing most in your marketing efforts.
You see after 6.5 years of coaching eCommerce clients AND building and scaling my own online 7-figure fashion business I’ve learnt much about marketing and common pitfalls we find ourselves in as small business owners.
There’s one huge pitfall I see (and have landed in myself many a time) that I see time and time again.
And this pitfall costs us customers, sales, time and frustration.
Because if we are doing this one thing wrong, it will drastically affect the success of our marketing efforts (and business).
It’s something that I can confidently say we’ve all been guilty of doing at some stage in our business.
So what is it you ask? Tune in and found out!
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I hope you found this episode helpful and that you will think of me next time you go to write your marketing copy.
This is just one small snippet of what I teach in my program, Online Store Success which is coming back VERY soon.
Online Store Success is my 12-week program that shows you how to Build and Scale a magnetic eCommerce store that makes sales 24/7 (without the overwhelm).
Put your name on the waitlist here: https://jodieminto.com/online-store-success
And take a look at all of my programs here: www.jodieminto.com

OR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY
14 min
May 11, 2023 37. 5 Ways to Stay Positive AND Profitable During An Economic Downturn
Welcome to this episode of Online Store Success. Today I’m chatting about 5 x things you can do in order to stay positive, stay profitable and have your business still ticking along during difficult times.
I know you’ve seen the news where it’s mostly all doom and gloom including the cost of living crisis and increasing interest rates which can make us want to completely throw out our business because everything feels heavy and people aren’t spending.
But I want to let you know that people ARE STILL definitely spending. I see it day after day in my student's businesses and I know I’m still personally spending (and yes I most certainly do have a mortgage!).
I want to reassure you that despite the news headlines click-baiting us at every chance they can, we don’t have to buy into it. And while yes things are tough for many people right now, there are things we can do to remain both positive and profitable in business.
Tune into the episode to hear my 5 ways to stay positive and profitable during an economic downturn today.

OR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY
18 min
May 02, 2023 36. From corporate compliance to a $200k a month doll business
Tune into today's episode where I interview Emma Egel from Forever Dolls.
We chat about how Emma went from a high-pressured corporate compliance gig to an online doll business doing $200k in months! But it wasn't always easy and at one stage Emma had 300 dolls stored in her linen cupboard that she was about to donate to charity...Tune in to hear the full episode here.
Take a look at Forever Dolls' stunning website, branding AND dolls here:

https://foreverdolls.com.au/
https://www.instagram.com/foreverdollsclub/
One thing Emma shared was that Facebook and Instagram ads are still the biggest drivers of traffic and sales to her online store. And I appreciate I sound like a broken record when I sing the praises of Meta advertising, but that's how powerful it can be for your business.
If you are ready to take the reins and master your Facebook ads this year, my eComm Ads Academy coaching program is open for enrolment, but I have space for only 4 more!
Wouldn't it be amazing to have your own coach inside your Ad Manager account helping you tweak #allthethings so your sales can skyrocket?
That is exactly what you will get in my exclusive 12-week Facebook and Instagram Ad coaching program, eComm Ads Academy!
The benefit for you
🙌 You will be coached and guided to master Facebook and Instagram ads to skyrocket your eCommerce sales and business.
🙌 We run ads live through the program and I personally wriggle inside your Meta account and work through what's working, and what's not.
🙌 You get expert attention to detail without the risk of wasting thousands on an agency that doesn't deliver.
🙌 By the end of 10 weeks together you’ll feel so confident in managing your Facebook ads, your friends will start asking you for advice.
I hope I will see you there!
References and links mentioned in the show:
Work with me inside of eComm Ads Academy here.
Shop Forever Dolls Here
Follow Forever Dolls here:
See the full episode page here:

42 min
April 26, 2023 35. eComm Ads Academy is open for enrolment.
Want my eyes inside of your Facebook/Meta Ads Manager?
Tune into today's quick episode where I share how you can get my help inside your ads account every week. Learn how you can have me checking and auditing your ads, teaching and arming you with the skills and strategies you need to confidently and profitably self-manage your Facebook ads forever (and all for the price of just one month's of agency fees).
Ready to skyrocket your traffic and sales with the power of paid Facebook and Instagram ads - join eComm Ads Academy today. This next round starts on 8th May and there are only a handful of places left.
Join here 👉🏻 www.ecommadsacademy.com
16 min
April 23, 2023 Interview with Female Founder Jane Matley, 7-Figure Founder of Coco & Pud
Today I'm chatting with a long-term (and one of my favourite!) client, Jane Matley from Coco & Pud, a 7-figure luxury pet accessory brand.
But it wasn't always a million-dollar-a-year business. And Jane shares with us her journey to scaling from zero to success and what her days look like now.
We chat about:
- Jane's business journey so far including the BIG milestones
- Her biggest challenges
-What her day looks like as a 7-figure female founder now.
- Jane's favourite (and least favourite) business tasks.
- What is the biggest driver of traffic and sales to her online store is
- Advice for her former self
- And what it's like to work with me!
Tune in to hear the full episode - you won't be disappointed.
Shop Jane's beautiful brand here: https://cocoandpud.com.au/

References and links mentioned in the show:
Work with me inside of eComm Ads Academy here.
Kate Toon's SEO course - tell her I sent you!
Tina Tower's book - Million Dollar Micro Business
See the full podcast page here.
34 min
April 19, 2023 33. THE most important button to click when building your Facebook Ads
Today I'm sharing with you a crucial button click that will make or break your Facebook ads success.
That’s right, one slight slip of the finger and you will find your ads tank, you will get zero aisles or leads and waste tons of time and money trying to figure out why.
So what is the most important button to click when you build your Facebook ads you ask?
Tune in to hear what it is!
Be sure to subscribe to my channel to be the first to know when my next episode is live, where we continue chatting about all things Facebook Ads. In the next instalment of our Facebook Ads Playlist, I will be chatting with a very special lady who has scaled her business to 7-figures using the power of Facebook and Instagram ads.
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If you are ready to learn how to confidently self-manage your Facebook ads yourself, check out my One-Ad-Wonder workshop series where you can learn a super easy strategy that you can set up in less than an hour that will bring you your next 10 x sales.
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Want me INSIDE your ads manager, coaching you, auditing and advising you on your ads each week? Put your name down for eComm Ads Academy - my 12-week coaching program that helps established eCommerce business owners confidently launch and manage profitable Facebook ads with ease (even if you're terrified about wasting money) so you can consistently scale sales and profits with 100% control over your business.
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References and links:

Work with me here: https://jodieminto.com/digital-marketing-courses
Visit this episodes page: https://jodieminto.com/podcast/
Get your ticket to One-Ad-Wonder workshop series here: www.adswithjodie.com
Put your name on the waitlist for my 12-week Facebook ads coaching program here: https://courses.jodieminto.com/eaa

Find out more about working with me here:
My courses and coaching programs
eComm Ads Academy
Let’s be friends: Let's be Insta BFF's
Found this episode helpful? Please leave me a review on Apple Podcasts.
26 min
April 17, 202332. 5 x Ways to win with Facebook Ads this year
5 x Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom.

Visit the full podcast page here:

So what’s working right now in Facebook ads you ask? Tune in to hear exactly what is (and isn't working right now) in Facebook ads land.

For the speed readers, below is a high-level re-cap.
1. Broad audiences
Broad audiences are great for so many reasons - not just because it makes ad creation super easy, but because:
They don’t burn out after a few days
They give us cheaper results - for every customisation we ask of Facebook we get charged extra
Interests don’t necessarily work anymore after IOS updates
They rely on machine learning which is what FB recommends (and rewards us with lower CPCS)
If you aren’t using broad audiences right now - it’s time to try them!
2. Dynamic creatives- do the testing for you, lets the algorithm find the best combination
Dynamic creatives are my new go-to and are like the lazy girls' guide to both building and testing which ads your audience wants to see.
Toggle on the ‘Dynamic creatives’ button at the ad set level and then when you get to the ad creation stage, you can load up to 10 different visuals, 5 text options, 5 headlines, 5 link descriptions and 5 calls to action.
Pro tip - don’t use ALL of the options if you are running a low-budget campaign, as it will spread your ad spend across all of the combinations and you will find it takes FOREVER for any one ad combination to have enough spend allocated to it to be successful.

3. Account simplification
It’s time to stop running ads like it’s 2015. Gone are the days of having hundreds of ad sets testing for single interests audiences, and then different creatives (and then duplicating those testing against CBO vs ABO)
The new way forward is fewer campaigns, with fewer ad sets within them.
And as a busy eCommerce business owner that is probably trying to do ALL of the things, I’m sure you don’t have time to stare at column after column in ads manager trying to figure out the winners.
It's time for fewer campaigns, and less complicated funnels and Im sure for many this will be welcome news!

4. Lower daily budgets
Yep, this one is new - starting your campaigns at a lower daily spend seems to be rewarding advertisers with a lower cost per conversion than starting the campaign at a super high budget.
There is lots of discussion around daily budgets and that starting your campaign on our lower daily budget makes FB work harder for your dollars, in comparison to a much higher daily budget where FB has more runway and ad spend to burn through.
If you are starting ads at $200 a day and they aren’t getting you the CPCs you want, try recreating that ad on $80 a see if there’s a difference.
Pro-tip. Set yourself ‘rules or benchmarks’ as to when to turn off ads. If historically your cost per sale from FB ads is $50 per sale and you’ve created a new campaign that’s spent $200 without a sale, I’d switch it off and try again. If you want to run the test I mentioned, be sure to let the $ 80-day campaign reach the same total spend amount as what your $ 200-a-day ad hit, before you turned it off. That way you are comparing apples with apples.

5. Outside-of-the-box retargeting strategies
As I mentioned before, broad audiences are what FB wants us to use, and reward us with cheaper CPCs. But what if you want to retarget your warmest audiences? Sure, you can create a conversion campaign retargeting them but what you will probably find is that the cost per sale in the retargeting ad is higher than the cost per sale in the broad campaign. Remember every customisation (ie. specific audience) we ask of FB, the higher the price we pay.
So this flips everything we know about retargeting on its head, right?
Here are some strategies that you could try:
Choose a different objective for your retargeting audience such as clicks, landing page views, video views, reach or awareness. While these ads won’t be optimised for SALES, this audience is lower-hanging fruit so to speak, so having them reminded to click back through to your site for another look via a traffic ad, might still convert.
Switch conversion retargeting ads on and off for certain time frames, rather than letting them run continuously. Post-IOS changes mean Facebook doesn’t know exactly who those retargeting folks are if they have opted out of tracking, so that means your audience size has shrunk significantly and they will see your ad over and over and over again if the ad is left to run continuously.
Retarget 'on Facebook' or Instagram audiences as Facebook can pinpoint these users as the actions were performed on their platform.
I hope you found this jam-packed episode helpful!
🤗 If you want to unpack these 5 tips in more detail including campaign set-up tutorials - register your place at my upcoming One-Ad-Wonder workshops.
👉🏻Get your tickets are www.adswithjodie.com
🤩Want me INSIDE your ads manager, coaching you, auditing and advising you on your ads each week? Put your name down for eComm Ads Academy - my 12-week coaching program that helps established eCommerce business owners confidently launch and manage profitable Facebook ads with ease (even if you're terrified about wasting money) so you can consistently scale sales and profits with 100% control over your business.
Be sure to subscribe and follow to be the first to know when my next episode is out - The most important button to click when building your Facebook Ads.
See you in the next episode!
26 min
April 11, 202331. Why Facebook advertising is the BEST Way to accelerate your sales
Do you know what the difference between a struggling eComm store and a 6 or 7 Figure one is?
Paid Ads.
Plain and simple.
Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST.
People often say to me, right now I’m going to focus on:
Organic social media
SEO
Writing blog posts
Finding brand ambassadors
Learning Tiktok dance routines videos
And while all of these do help drive traffic to your website, they are a slow burn and require lots of time and effort to get traction.
If you want more traffic and sales NOW, the quickest and easiest way to do that is via Facebook and Instagram ads. You can literally ‘turn the tap on or off’ as you please and you will see instant results.
Facebook ads allow you to:
Reach a new audience FAST
Build brand awareness and loyalty
Instantly increase your website traffic
Grow your email list and social media by following
Remind previous customers to come back for another visit.
Gives you SO much valuable data (even if you didn't make any sales from that campaign) as to who exactly is resonating and clicking on your ads.
PLUS despite all of the changes and all of the confusing mambo jumbo talk circling online, it’s actually easier than EVER to self-manage your ads yourself.
Gone are the days of needing complex funnels, and testing a gazillion interests against each other. The platform is simpler than ever, despite what you may have heard.
If you are ready to learn how to confidently self-manage your Facebook ads yourself, check out my One-Ad-Wonder workshop series where you can learn a super easy strategy that you can set up in less than an hour that will bring you your next 10 x sales.
Want me INSIDE your ads manager, coaching you, auditing and advising you on your ads each week? Put your name down for eComm Ads Academy - my 12-week coaching program that helps established eCommerce business owners confidently launch and manage profitable Facebook ads with ease (even if you're terrified about wasting money) so you can consistently scale sales and profits with 100% control over your business.
Be sure to subscribe to my channel to be the first to know when my next episode is live, where we continue chatting about all things Facebook Ads. In the next instalment of our Facebook Ads Playlist, I'm going to share with you '5 Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom.' You don't want to miss it!
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Work with me here: https://jodieminto.com/digital-marketing-courses
Visit this episodes page: https://jodieminto.com/podcast/
Get your ticket to One-Ad-Wonder workshop series here: www.adswithjodie.com
Put your name on the waitlist for my 12-week Facebook ads coaching program here: https://courses.jodieminto.com/eaa

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15 min
March 31, 2023 30. Overcoming burnout in business (and life)
30. Overcoming burnout in business (and life)
Today I'm chatting about overcoming burnout in business and life, and how I've been slowly coming back to life.
Tune in to hear what's working for me, and how some strategies and tips might help you if you are feeling the same.
Enjoy!

References and Links:
My Chiropractor - Platinum Chiropractic Erina
My Kinesiologist – The Bloom Collective
My Naturopath - Lisa Turnbull
Find the episode page here

Find out more about working with me here:
My courses and coaching programs
eComm Ads Academy
Let’s be friends: Let's be Insta BFF's
20 min
March 24, 202329. Why your products aren't the problem (and what actually is)
Today on the podcast, I’m chatting about why your product isn’t the problem.
You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’
And 99% of the time my answer is the same - it’s not your product. Your product is fine. In fact it’s great! But that’s why aren’t people buying.
Here the entire episode here
TUNE IN APPLE PODCASTS | SPOTIFY
In this episode I talk about:
What the biggest problem is for eCommerce business owners when it comes to lack of sales
Five onsite conversion killers that also might be contributing (and how to fix them).
Ready to drive consistent traffic to your website, day after day? Check out my eComm Ads Academy program.
eComm Ads Academy is a 10-week coaching program for established eCommerce Business Owners Like You who are ready to confidently AND profitably manage your Facebook and Instagram Ads with ease (without wasting thousands of dollars or living inside of Ads Manager).
This program is for you if want to:
✔️ Wake up to consistent results, day after day, with consistent Cost Per Conversion AND a ROAS that continues to climb
✔️ Self-Manage your Facebook and Instagram ads with confidence (without feeling like you live inside of Ads Manager), knowing exactly which products you should be promoting to skyrocket your sales AND profits.
✔️ Know with certainty which campaigns are working and which are not. You are the scaling QUEEN now and your friends are asking YOU for advice
✔️ Hide those ‘bro’ marketing ads in your feed FOREVER because you don't need them and their empty promises. You are self-managing your paid ads like a BOSS
Numbers are limited to a maximum of 20 members per round, so be sure to waitlist your place today.
👉🏻 JOIN THE WAITLIST

References / Links:
Listen to my other episodes here:
Take a look at the full podcast page here:
Join the waitlist for eComm Ads Academy here.
Stamped IO - A Shopify review app
17 min