This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.

Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable.

If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you.

Madison walks us through her 4 content pillars that help product-based businesses grow without burnout:

Connection content

Expertise content

Engagement content

Promotional content

Whether you’re just starting out or rebuilding your strategy, you’ll walk away with fresh ideas and practical ways to show up for your audience in 2025.

We chat about:

What community means for e-commerce brands today (and why it matters more than ever)

The difference between visibility and actual connection

How to create content that encourages real conversation and trust

Tips to sell in your content without feeling pushy

Signs your community is working (even if you’re not viral)

What to focus on if you’re feeling stuck or burnt out with socials

This is a grounded, energising listen full of smart strategy and doable shifts.

🎧 Listen to Madison’s podcast:
Small Business Growth Podcast on Spotify

📲 Connect with Madison Paige:
Instagram – @thisismadisonpaige
Madison's Website

Grab your ticket for Retail Fest 2026 here.

💡 Want help growing your e-commerce brand sustainably?
Check out how we can work together

Until next week,
Jodie
🌸

P.S.
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