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Why do Meta ad campaigns often start strong, only to see performance drop after two or three weeks? In this episode, we break down what’s really happening and (spoiler alert) it’s usually not ad fatigue, and it’s rarely that your campaign “stopped working.” We explore why this transition phase catches so many advertisers off guard, how to diagnose whether warm audiences were carrying your results, and what role creative strength plays as you scale. You’ll learn how to stabilise performance beyond the initial boost, structure campaigns for colder traffic, and introduce creative diversity intentionally - so your ads don’t just launch well, but continue working long term.

BUT THERE'S MORE...

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You can now watch the episode on Youtube!