Marketing and Margaritas

As the year winds down, Quarter 4 presents unique challenges and opportunities for brands and marketers.

In this episode, we’re giving you our top predictions for the final quarter of the year.

From the latest trends in social media to the evolving landscape of ecommerce and customer behavior, we’re breaking down what you need to know to make the most of this crucial time of the year. Whether you’re gearing up for a holiday sales period or planning your year-end campaigns, this episode is packed with insights to help you stay ahead of the curve and finish the year strong.

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With Black Friday just around the corner, it’s essential to start your warm-up phase—building your email list, growing your retargeting pool, and creating hype for the biggest sale season of the year.

In this episode, we provide an outline for a successful Black Friday period, drawing from years of experience working with ecommerce and service brands.

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This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?"

Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.

Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers.

In today's episode we discuss the rise of EGC and how you can implement it into your business to increase traffic and sales.

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In today's episode we are discussing Stan Store - your one-stop shop as an online service provider.

This episode is not sponsored by Stan - it's just a tool Ruby has recently been loving in her business and wanted to share the pros and cons, what it can do for your business and how you can make more residual income by using Stan.

If you would like you can trial it here for 14 days: ⁠TRIAL HERE⁠

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Follow us on socials:

⁠@marketingandmargaritas_⁠

⁠@ruby.consultants⁠

⁠@made_creativeco

In this episode we discuss why adding a digital product into your offer suite is a great way to increase your revenue.

We go through what digital products could make sense in your business, how to effectively build and launch the product and which systems and tools you will need to effectively add this into your offer suite.

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We spoke about Stan.Store in this episode, if you would like to try Stan you can trial it here for 14 days: TRIAL HERE

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Follow us on socials:

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

On today's episode, we are answering a question from Jaz, “Could you please do a Margi hour on Instagram basics. How many post a week, content pillars etc”

We decided to focus this episode on Content Pillars as it’s something I see a lot of people getting confused about!

We discuss what they are, why you need them and how you can strategically create them for your business.

If you want a question answered on the podcast jump into our Instagram DM: @marketingandmargaritas_

In this episode of Marketing & Margaritas, we're diving into the top strategies for creating engaging content in email marketing. We'll discuss why it's essential to have a clear goal for each email—whether it's improving sender scores or boosting click rates, not every email needs to focus on sales.

We'll discuss the five key pillars of email content: promotional, trust-building, objection handling, branding, and educational. Plus learn how to craft compelling subject lines that capture attention using techniques like questions, scarcity, curiosity, and humour.

And of course we'll touch on building and maintaining a clean, engaged email list, understanding and segmenting your audience, and providing valuable and relevant content to keep your subscribers coming back for more.

Following: https://www.instagram.com/marketingandmargaritas_/

Engagement is a crucial part of any marketing strategy but how do you revive a somewhat dead Instagram audience?

In today's episode, we share our top tips and strategies to revive a dead audience or drive more engagement to a new Instagram audience.

Tune in for actionable steps you can take immediately to turn your Instagram followers from crickets to raving fans!

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Ps. Have you heard? Our subscriber-only episodes are now live! You can join this exclusive membership by following this link for an extra 2 Masterclass-style episodes in your ears every single month!

https://podcasters.spotify.com/pod/show/marketing-and-margaritas/subscribe