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January is one of the most overlooked (and most profitable) times to run Facebook ads. In this episode, Nick breaks down why Facebook ad costs drop after Q4, how advertiser competition changes in January, and why this creates the perfect opportunity to scale, test, and reset performance. You’ll learn how lower CPMs, reduced creative fatigue, and improved algorithm learning can lead to better leads and purchases, plus how to build momentum before Facebook ads get more expensive later in the year. If you’re running (or thinking about running) Facebook ads in January or Q1, this episode explains exactly why now is the time to act.

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You can now watch the episode on Youtube!