The Smart Marketer Podcast

Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.

"I had never had this reflection time to look back at my life and say,  what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman

You Will Learn

• How to get off the Hamster Wheel (without a trip to Italy)

• Tips for Being More Present

• A Prescription for People-Pleasers

• Your first step to taking four weeks off!

And More!

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Smart Marketer Live, https://smartmarketer.com/live/

00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman

00:28 She's BACK (Where did she go?)

03:55 "Molly, That's Not A Sabbatical"

06:16 Work To Live, Not Live To Work

08:51 Slow Is Fast

10:33 Presence Is Key

12:47 Boundaries Are Mandatory

15:09 Being ProActive versus ReActive

17:45 Recap - Five Takeaways

19:51 Give yourself permission to take time off. 

Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to Serve the World Unselfishly and Profit.

"Pepsi technically won the taste challenge, but Coca-Cola built the brand." 

 Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode). 

• Does your color scheme really matter (or is it just subjective)?

• Keys to creating a consistent experience for your consumer

• How to choose your brand elements based on your target audience

• What happens if you don't invest in your branding?

And more!

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

00:00  John sets the stage.

00:55  Let's Dive In

04:38  Capturing The Spirit Of A Brand (e.g. Gigalabs)

06:18  Having a consistent 'look' versus having a consistent color

08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it". 

12:04  Parker Hilton talks about honing in on their target audience through Branding

13:00  Colleen Taylor talks about their Boom Re-Brand

14:32  "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw

16:13  How Liquid Death "created a new Social Lubricant".

17:52  Branding effects Acquisition costs.

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear).

You Will Hear,

• Ezra Firestone on How To Stop Overworking

• Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling

• John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing

• Pepijn Hufen on where he would begin if he were starting over

• Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome

Clip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/

Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/

Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/

Clip 4: Episode 166, 

https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/

Clip 5: Episode 120,

https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/

"If you're an entrepreneur, your career is a relationship.  Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein

01:16 Thank you for your support. Here's what's coming up.

04:12 Ezra Firestone: How To Stop Overworking

07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet?

13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox.

20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur

27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed

33:04 A Gentle Nudge From John Grimshaw

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch.

John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch.

• The Greatest Enemy To Selling Your Product

• When to use the Buzz-Builder Launch

• When the Pre-Order (Or Beta) Launch works best 

• The Key to Achieving Growth and Scale

And more!

Mentioned In This Episode:

Smart Product Creation, https://smartmarketer.com/smart-product-creation/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

 01:20 Why This Topic Gets Overlooked and Skimmed Over 

02:32 The Basics of John's 5-Step Offer Formula

07:28 Proven Offer #1:The Buzz Builder Launch

12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch

"Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw

19:53 Proven Offer #3: The Seasonal Event Launch

22:18 "This Is Where the Marketing Comes In"

24:34 In Summary

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA). 

As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling.

• Why you can't look at CPA in isolation (context is crucial)

• How to set the right goals for your unique business

• How powerful a Blended ROAS Goal is for profitability 

• How Customer Value over the first year informs your decisions about CPA

LINKS

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

The Smart Marketer Agency, https://smartmarketeragency.com/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

"Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen

01:24 Let's Dive In 

05:28  Set your Blended ROAS goal.

07:21 If You're More Advanced In Your Business Journey

08:01 Balancing new customer acquisition with existing customer monetization

10:37 Increase your average order value

14:09  In Summary  

"In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen. 

Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.

"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw

Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).

• What to do when your core product stops driving profitability

• How quickly can you actually bring a product to life?

• Why are new products essential to business growth?

• Why you can't just launch a random product

And more!

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)

05:43 Why Design Matters

08:49 Crunch Time

12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw

12:25 How To Grab People's Attention (Bring The Energy)

18:09 A Repeatable Process (That anyone can do)

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this “AdSumer Report” Episode for three distinct strategies that you can use in your business.

• Two clues that certain Ads are performing really well for a brand

• A recipe for a really great hook

• The Real Reason Coterie Ads are so effective

And more!

Mentioned In This Episode:

Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1)

Coterie Diapers, https://www.coterie.com/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw

03:29 Early Bird Tickets For Smart Marketer Live

06:19 What's so good about what Coterie is doing with their Ads?

08:08 Let's look at these three types of Ads

11:01 A Really Powerful Hook

17:37 The Third Thing They Do Very Well

19:59 How Do You Use This In Your Business?

21:52 It's not just awesome Ads: It's the Business Model

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.  

In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work."

• 6 Areas In Which AI Can Already Help You In Your Business 

• Why you need to start using Chat GPT and AI in both your personal and work life

• The Four Essential elements of a great Chat GPT prompt

Plus, scroll down for the notes that accompany this episode. 

LINKS

Pep's Prompts (As mentioned in this episode)  

Pepijn Hufen, on Twitter and Instagram

The Smart Marketer Agency

Click For more Episodes and Resources

“Whatever our feelings are about AI, it won't stop the adoption and the development of it”. Pepijn Hufen

02:04 Actual Use-Cases for AI For Business Owners And Marketers

03:03 In case You're New To Chat GPT

05:20 Six Things AI Can Already Do For Your Business

07:40 Let's Talk About Chat GPT and Ad Copy 

14:11 How Can Chat GPT Help with Market Research and Avatar Development?

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.  

• What is more important than your work resume (in crafting your career path)

• What can not (or should not) be delegated?

• How do you discern what to delegate and what to keep doing 

• How to make memorable Ads that distinguish you from the competition

And more!

"Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Check out Trainual, https://trainual.com/

Jonathan Ronzio is on all the socials as @JonathanRonzio

02:20 Jonathan Shares His Back Story

06:03 How Did Jonathan Learn How To Delegate?

08:39 "I care more about your life resume than your work resume." Jonathan Ronzio

14:46 When is it time to document and delegate?

22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio 

29:34 Show Up and Be Different

31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry)

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit.

Do you want to attract die-hard fans and turn them into loyal customers? 

The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification. 

• How To You Build A Brand With High Repeat Rate

• What Types of Content Resonate the Most

• The Power Of A Tag line

• What You Need to Know About Technology 

And more!

"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone

Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/

Ezra Firestone, https://smartmarketer.com/about/

Follow and Tag @EzraFirestone on Socials

01:10 Ezra Begins With His Family History

05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone 

05:46 What Is A Real Brand?

11:42 The Faceless Brand Is Dying

17:16 "The How": The Engage And Filter Method

20:45 Video Tips and Winning Formulas

23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product."  Ezra Firestone

36:57 Molly Speaks To Those Looking For Direct Response Results

31.43 Other Content Strategies For Building A Brand

33:03 The ICOSA System

37:40 A Note About Technology

39:38 Brand Identity Affirmation

47:06 Amplification: This Is How You Create Engagement

49:36 It's About Resource Generation

51:08 We Can Help You Do This: Train My Social Media Manager

55:00 There Are Two Types Of Businesses

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.