The Smart Marketer Podcast

What happens when your website starts acting less like a catalog and more like a salesperson?

In this Mentor Table session, Molly Pittman sits down with Ankit Minocha and Ashish Khurana, co-founders of Atomz AI, to explore how AI is changing product discovery, search, and the way customers make buying decisions online.

They look at what big platforms like Amazon and Walmart are already doing well, why shoppers are becoming more comfortable asking questions instead of digging through product pages, and how ecommerce brands can bring that same kind of guided experience onto their own sites.

A big part of the conversation comes down to reducing friction. If a customer has to leave your site, open Google or ChatGPT, and go hunting for an answer, you may lose them. But if you can answer those questions in the moment, you have a better chance of keeping that customer moving toward the right product.

As Molly puts it:

"Communication is not what you say, it's what they heard."

The larger takeaway is that AI-powered shopping experiences are not just about adding a chatbot. They are about understanding customer intent, structuring product data more clearly, answering objections faster, and creating a more useful path from discovery to purchase.

• Why AI search and shopping are becoming more important for ecommerce brands

• How customer expectations are changing as people get used to ChatGPT-style interactions

• Why every extra step in the shopping journey can create friction

• How guided product discovery can help customers find the right product faster

• Why answering objections directly on your site can keep shoppers from leaving for Google or ChatGPT

• How Amazon and Walmart use AI to surface questions, recommendations, and product information

• Why structured product data matters for AI search, filters, and AEO

• How better product categorization can improve the shopping experience

• Why customers may be more comfortable asking an AI assistant certain questions than a human support rep

• How AI-generated prompts can reveal new information about what shoppers actually want

• Why brand voice and grounded product data matter when training an AI assistant

• How voice AI could become part of the ecommerce shopping experience

• Atomz AI: https://www.atomz.ai/

• Mentor Table: https://smartmarketer.com/mentor-table/

• Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/

• Smart Marketer: https://smartmarketer.com/

• Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Omnisend: https://omnisend.com/smart

• 00:14 – Introduction: The invisible salesperson

• 00:56 – Smart Marketer Live

• 02:34 – Omnisend sponsor message

• 02:53 – AI search and shopping from the consumer side

• 04:02 – Introducing Ankit Minocha and Ashish Khurana

• 05:38 – Ankit's Uniqlo story and the value of guided shopping

• 07:28 – Ankit and Ashish's background and why they built Atomz AI

• 09:41 – Why so many ecommerce visitors leave without buying

• 10:50 – Reducing friction in the path to purchase

• 11:10 – How a digital salesperson can guide product discovery

• 12:22 – How Amazon understands shopper intent

• 13:54 – Predicting customer questions before they are asked

• 15:01 – Using AI to answer objections and recommend better-fit products

• 15:56 – Molly on how this technology has evolved over the last decade

• 17:24 – Why product discovery looks different across categories

• 20:06 – Why customers are reading less and expecting faster answers

• 20:56 – "Communication is not what you say, it's what they heard"

• 21:24 – Keeping customers from leaving your site for Google or ChatGPT

• 21:50 – Owning more of the customer journey on your own site

• 22:44 – How AI shopping assistants can handle more personal questions

• 24:17 – Why shoppers may prefer asking AI instead of a support rep

• 25:30 – Smart Marketer Live mid-roll

• 25:50 – How Atomz AI connects to a Shopify catalog

• 27:01 – Using product categories as the foundation for AI search and filters

• 28:03 – Why more specific product data creates better answers

• 29:35 – Generating and reviewing customer questions at the product level

• 30:10 – Why structured product data also supports AEO

• 31:22 – Saving structured attributes back into Shopify

• 32:27 – Using AI shopping experiences on landing pages and paid traffic

• 34:01 – Site speed, branding, and implementation questions

• 35:14 – The future of voice AI in ecommerce

• 36:49 – Keeping AI grounded in product data and brand voice

• 38:08 – Creating a consistent experience across the storefront

• 38:39 – Why this may become the way people shop in the next five years

• 39:56 – How LLM behavior may reshape expectations on ecommerce sites

• 40:39 – Using AI prompts as a new source of customer research

• 41:38 – The "assist" from an LLM to your website

• 42:47 – Structuring product data for the next generation of AI shopping

• 44:03 – Smart Marketer Live reminder and closing CTA

Thank you for listening to the Smart Marketer Podcast!

If this episode gave you a new way to think about product discovery or the future of ecommerce search, send it to someone on your team who works on your website, merchandising, CRO, or customer experience.

Follow along and tag @smartmarketer when you share the show, and use #WeOutHere.

Questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

Automated email flows are easy to set up and easy to forget. That's exactly why they deserve a regular check-in.

For this episode, we're pulling a conversation from Smart Ecommerce, a Smart Marketer course featuring Molly Pittman, John Grimshaw, and Laura Palladino. They break down where automation fits into the customer journey, which flows deserve your attention first, and how to keep those systems from getting stale after you build them.

You'll hear why Laura recommends starting with the post-purchase flow, how the team approaches monthly flow audits, when it makes sense to create product-specific automations, and why a smaller engaged list can be more valuable than a larger disengaged one.

As Molly puts it:

"Email is the most profitable channel, but it's not the only channel."

The bigger takeaway is to think beyond individual emails. Your flows, broadcasts, SMS, paid ads, and other touchpoints should work together to create one consistent customer experience.

• When an email should become an automation instead of a broadcast

• Why automated emails work best when they respond to customer behavior

• Why the post-purchase flow is a strong place to start

• Why the post-purchase flow is about more than getting the next sale

• Why "set it and forget it" can become a problem with automation

• How to audit and optimize one email flow each month

• Why stale or seasonal content should be refreshed regularly

• How to turn winning broadcast emails into evergreen flow content

• When a product deserves its own post-purchase sequence

• Why your best sellers are the logical place to start with personalization

• Why an engaged email list matters more than a large list

• How email should work alongside SMS, paid ads, and the rest of the customer journey

• Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/

• Smart Marketer: https://smartmarketer.com/

• Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Omnisend: https://omnisend.com/smart

• 00:18 – Introduction: Getting your automated email flows ready for Q4

• 00:57 – Smart Marketer Live

• 02:33 – Omnisend sponsor message

• 02:53 – Molly, John, and Laura kick off the email automation discussion

• 03:40 – Using email to move customers through the journey

• 04:39 – Automated emails vs. broadcasts

• 04:59 – When customer behavior should trigger an automation

• 05:37 – Why automated email is similar to retargeting

• 06:13 – Responding to customer intent with more relevant messaging

• 06:59 – How automation supports deliverability and the long game

• 07:41 – Which email flow should you optimize first?

• 07:56 – Why Laura starts with the post-purchase flow

• 08:33 – Taking care of customers after the first purchase

• 09:18 – Making email helpful, educational, and enjoyable

• 10:07 – Using post-purchase email to reduce buyer's remorse

• 10:54 – The danger of "set it and forget it"

• 11:38 – How often to audit your automated flows

• 12:42 – Diagnosing a flow when performance drops

• 13:31 – Troubleshooting vs. optimizing your email system

• 13:53 – Why stale content needs regular attention

• 14:44 – Updating best practices across multiple flows

• 15:37 – Testing ideas across different stages of the customer journey

• 16:16 – Why email testing should go beyond subject lines

• 16:54 – Turning winning broadcasts into evergreen automation

• 17:59 – Smart Marketer Live mid-roll

• 18:18 – Do you need a different post-purchase flow for every product?

• 18:50 – When product-specific automation makes sense

• 19:55 – Start personalization with your best sellers

• 20:43 – Using educational content to create a gentler sale

• 21:52 – The biggest mistake brands make with email automation

• 22:12 – Why a clean list beats a large list

• 23:16 – Email is only one part of the customer journey

• 24:02 – Coordinating email, SMS, paid ads, and other channels

• 24:49 – Why automated flows deserve more of your attention

• 25:34 – Escaping the cycle of promotional urgency

• 25:54 – Smart Marketer Live reminder and closing CTA

Thank you for listening to the Smart Marketer Podcast!

If this one gave you something useful to fix in your email program, send it to whoever owns email on your team.

Follow along and tag @smartmarketer when you share the show, and use #WeOutHere.

Questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

What does work-life balance actually look like when you're building businesses, leading teams, and trying to make room for the rest of your life?

For this episode, we went back into the Smart Marketer archives and pulled three conversations from Balanced Being, a course Molly Pittman created around burnout, relationships, fulfillment, and building a healthier relationship with work. Molly asks Ezra Firestone, John Grimshaw, and Colleen Taylor the same question, and each of them comes at it from a completely different angle.

Ezra talks about measuring balance by how life actually feels, not just by the number of hours you work.

John challenges the idea that our jobs should define who we are and makes the case for investing just as intentionally in relationships and life outside of work.

Colleen focuses on intuition, burnout, comparison, and why the things that matter outside of work need a place on your calendar too.

As John Grimshaw puts it:

"You need to remember that you are not your job."

Same question, three very different answers. Together, they give you a practical way to think about whether work is taking too much, what deserves more attention, and how to make room for the people and parts of life that matter.

• Why work-life balance can look different during different seasons of your life
• How Ezra evaluates balance by asking how things actually feel
• Why outside perspective can help you recognize when work is taking over
• Why your job should not become your entire identity
• How relationships and communication contribute to a more fulfilling life
• Why being digitally connected is not the same as spending meaningful time with people
• How intuition can help you recognize burnout before it gets worse
• Why putting personal time on your calendar can make it more likely to actually happen
• How comparison can push you toward someone else's version of success
• Why playing the long game sometimes means making choices based on fulfillment instead of ego

• Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/
• Smart Marketer: https://smartmarketer.com/
• Free Trainings & Resources: https://smartmarketer.com/free-resources/
• Smart Marketer Agency: https://smartmarketeragency.com/
• Omnisend: https://omnisend.com/smart

• 00:13 – Introduction: Revisiting the Balanced Being archives
• 01:08 – Smart Marketer Live
• 02:44 – Omnisend sponsor message
• 03:03 – Molly asks Ezra what work-life balance means to him
• 03:10 – Why periods of intense work or intense life are not necessarily a problem
• 04:41 – Looking at balance as a relationship between work and life
• 05:37 – Making room for health, relationships, hobbies, and fulfillment
• 06:30 – Using outside perspective to evaluate your relationship with work
• 07:18 – Ezra's first question: "How does it feel?"
• 07:44 – Molly asks John what work-life balance means to him
• 08:49 – Why you are not your job
• 09:10 – Protecting the part of yourself that exists outside of work
• 10:31 – Why life deserves as much attention as work
• 11:17 – Investing in relationships and making time for people
• 12:08 – Digital connection vs. actually being with the people you love
• 13:22 – Smart Marketer Live mid-roll
• 13:56 – Molly asks Colleen what work-life balance means to her
• 14:11 – Trusting your intuition when you are doing too much
• 15:05 – Why personal time needs to go on the calendar
• 15:42 – Taking care of yourself so you can continue showing up
• 17:00 – Molly on recognizing burnout through intuition
• 17:53 – Why comparing yourself to other people can pull you off course
• 18:46 – Letting intuition show you opportunities, not just problems
• 19:31 – Colleen's decision to join Ezra's team full-time
• 20:38 – Choosing fulfillment over ego
• 21:45 – Smart Marketer Live reminder and closing CTA

Thank you for listening to the Smart Marketer Podcast!

If this one made you rethink your own relationship with work, send it to someone who's been running a little too hot lately.

Follow along and tag @smartmarketer when you share the show, and use #WeOutHere.

Questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

Q4 can be one of the biggest revenue opportunities of the year, but only if you know when your customers are most likely to buy, how much you can afford to spend to acquire them, and which offers actually protect your profit.

In this Mentor Table workshop, Smart Marketer CMO John Grimshaw walks through a practical Q4 planning framework built from real client data. He breaks down what changed from last year, what still works, and where ecommerce brands should be adjusting their strategy going into the holiday season.

A big part of the conversation is learning how to identify your brand's demand curve so you know when to push budget harder, when to pull back, and how to avoid spending aggressively in the wrong window.

John also challenges one of the most common Q4 habits:

"Discounting is not your strongest lever [...] Your strongest lever is how do we boost the value of the cart."

From lead generation and acquisition timing to gifting, product depth, margin, and offer structure, this episode gives you a clear way to think about Q4 as a full-season strategy, not just a Black Friday promotion.

• How to identify whether your brand is gift-led, occasion-led, or self-purchase-led

• Why your biggest demand window should influence where you allocate budget

• What changed in Black Friday and Cyber Monday traffic strategy

• Why dedicated holiday sales pages may not always be the best destination for cold traffic

• How early lead generation can increase the value of your Q4 audience

• Why launching a completely new product during Black Friday can work against you

• How to think about vertical vs. horizontal product depth

• Why repeat purchase opportunities matter when planning your product mix

• How to calculate an acquisition ceiling based on margin

• Why more aggressive discounting can reduce profitability

• How gift-with-purchase offers can increase perceived value without sacrificing as much margin

• Why post-holiday demand can be a major opportunity for many brands

• Smart Marketer: https://smartmarketer.com/

• Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/

• Omnisend: https://omnisend.com/smart

• 00:22 – John introduces the Q4 planning workshop

• 01:03 – Mapping customer demand across the season

• 01:20 – Setting acquisition ceilings for Q4

• 01:39 – Rethinking discounting and protecting margin

• 03:05 – What John learned from analyzing client Q4 data

• 05:09 – Creative graduation and building a stronger ad bench

• 07:28 – Discounting dead zones and where brands give away margin

• 09:17 – What changed with Black Friday sales pages

• 11:18 – Why deeper site exploration can sometimes produce better results

• 15:21 – The overlooked opportunity after the holidays

• 16:47 – When leads are most valuable before Black Friday

• 18:48 – When to launch new products before Q4

• 20:26 – The three Q4 demand curves

• 22:06 – How traffic costs interact with demand

• 23:21 – How door busters can drive additional traffic and cart value

• 28:17 – How to identify your brand's demand shape

• 33:01 – Vertical vs. horizontal product depth

• 40:45 – When to debut new products

• 44:18 – Why margin has to be part of your Q4 planning

• 46:37 – Calculating your first-order acquisition ceiling

• 51:14 – Looking at profit by phase instead of just revenue

• 56:13 – Why discounting is not your strongest lever

• 57:53 – Using gifts to increase cart value without giving away as much margin

• 01:03:36 – How to use the Q4 planning project with your own data

• 01:05:25 – Q&A: gift-with-purchase tiers and accessories

• 01:08:39 – Q&A: how many offers to run during Black Friday

• 01:10:14 – Q&A: when to start early Black Friday promotions

• 01:13:01 – Turning your own business data into Q4 recommendations

• 01:15:44 – Why your own business is often your best source of marketing advice

• 01:17:31 – Final Q4 planning takeaways

Thank you for listening to the Smart Marketer Podcast!

If this episode helped you think more strategically about Q4, share it with another ecommerce marketer or business owner who is planning for the season.

If you're sharing on social, tag @SmartMarketerIG and use #WeOutHere.

Have questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

AI is moving beyond writing copy, generating images, and helping marketers complete isolated tasks. The bigger shift is what happens when AI becomes part of the operating system of the business itself.

In this episode, Molly Pittman sits down with Devyn Merklin to talk about the evolution of Growth OS powered by Gary, the agentic system they're building and already using across real ecommerce businesses.

Devyn shares how his experience growing ecommerce brands eventually led him into agentic AI, and why the real opportunity is not simply having better technology. It's connecting your brand knowledge, historical performance, strategy, team communication, and execution into one ecosystem.

As Devyn puts it:

"It's less about the tech [...] it's more about the ecosystem we created that raises everybody up over time."

Molly and Devyn also walk through how they're already using Growth OS to analyze years of campaign data, build and improve websites, manage projects, execute marketing tasks, and surface strategic recommendations that would previously have taken teams days or weeks to uncover.

If you're trying to understand what agentic AI could actually look like inside an ecommerce company, this conversation gives you a look at where the technology is headed and how businesses are beginning to operate differently because of it.

• How Devyn went from building ecommerce brands to developing agentic AI systems

• Why AI is evolving from a collection of tools into an operational layer

• How Growth OS combines brand knowledge, Smart Marketer IP, business data, and broader AI intelligence

• Why strategy, not just execution, may be the biggest opportunity with AI

• How Molly is using Growth OS to analyze years of Black Friday performance in minutes

• Why existing AI agents and systems do not necessarily need to be rebuilt from scratch

• How agents can work inside tools like Slack alongside human teams

• Why project management becomes more powerful when the system understands the actual marketing context

• How ecommerce businesses can use agents to identify and execute everyday operational tasks

• Why Devyn believes the long-term advantage is the ecosystem around the technology, not simply the technology itself

• How a network of businesses can make the underlying system smarter over time while keeping proprietary data separate

• Growth OS powered by Gary: https://smartmarketer.com/growthos/

• Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/

• Smart Marketer: https://smartmarketer.com/

• Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Omnisend: https://omnisend.com/smart

• 00:16 – Anthony introduces the episode

• 01:18 – A quick message from Omnisend

• 01:36 – Molly welcomes Devyn Merklin

• 04:10 – Devyn's beginnings in ecommerce and marketing

• 08:53 – Discovering Smart Marketer and learning direct response marketing

• 10:38 – Growing a business from early stage to eight figures

• 12:51 – Leaving to become an entrepreneur

• 17:52 – Learning through apprenticeship and experience

• 19:47 – The moment Devyn realized agentic AI could change ecommerce operations

• 22:16 – Molly's first look at Devyn's agent system

• 22:55 – Why Smart Marketer's accumulated IP became the missing piece

• 26:15 – What Growth OS actually does

• 28:24 – Combining brand intelligence, ecommerce strategy, and AI

• 31:39 – Rebuilding the Longer Together website with Growth OS

• 34:34 – Why Molly is more excited about AI strategy than AI execution

• 35:45 – Analyzing years of Black Friday data in minutes

• 38:53 – Why the ecosystem matters more than the technology

• 41:01 – How the Growth OS ecosystem becomes smarter over time

• 42:37 – Solving the problem of disconnected AI tools and agents

• 44:56 – Bringing AI into project management and team operations

• 47:19 – Moving from project management systems to true operating systems

• 48:58 – Devyn's real-world example of an agent fixing an ecommerce problem

• 50:34 – The mindset shift required to work with agentic systems

• 52:31 – Where Growth OS fits for businesses at different stages

• 56:51 – Giving AI agents a brand personality

• 59:18 – Why ecommerce experience matters when building these systems

• 01:01:34 – What competitors can replicate and what they can't

• 01:02:50 – Growth OS, Smart Marketer Live, and closing thoughts

Thank you for listening to the Smart Marketer Podcast!

If this episode helped you think differently about how AI could operate inside your business, share it with another ecommerce entrepreneur or marketer who needs to hear it.

If you're sharing on social, tag @SmartMarketerIG and use #WeOutHere.

Have questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

Why do some marketing experiences stick with us while others disappear almost immediately?

In this episode, Molly Pittman sits down with Phill Agnew, host of Nudge, to explore the psychology behind how people judge value, remember experiences, and respond to marketing.

Phill breaks down the peak-end effect, why the final moments of a customer experience can shape how the whole experience is remembered, and how even small touches like a handwritten thank-you note can influence loyalty and repeat purchases.

One of the biggest ideas in the conversation is simple:

"We use effort as a proxy for quality." - Phill Agnew

From personalized outreach and costly signaling to AI-generated messages and social proof, Phill explains why visible effort can make marketing feel more valuable, credible, and human.

The conversation also goes beyond marketing tactics into learning, creativity, and business growth, including Phill's 95/5 approach to protecting time for exploration and his practice of making 50 small bets to increase the odds of finding an outsized opportunity.

• What the peak-end effect is and why it matters for customer experience

• Why the end of an experience can influence how people remember the whole thing

• How personalized touches can increase perceived value

• Why people use effort as a proxy for quality

• How time and cost can act as signals of quality and importance

• Why overly automated or formulaic outreach can be easy to recognize

• How to show instead of tell when using social proof

• Why visible effort can make online marketing more persuasive

• How Phill uses a 95/5 approach to make room for learning and exploration

• Why making 50 small bets can create outsized opportunities

• How behavioral science can help marketers better understand human decision-making

• Nudge Podcast: https://www.nudgepodcast.com/

• Nudge Podcast Reading List: https://nudge.kit.com/readinglist

• Smart Marketer: https://smartmarketer.com/

• Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Omnisend: https://omnisend.com/smart

• 00:15 – Anthony introduces the episode

• 01:03 – A quick message from Omnisend

• 01:22 – Molly welcomes Phill Agnew

• 03:03 – Phill's path from studying marketing to behavioral science

• 07:02 – The peak-end effect and why endings matter

• 13:00 – Applying the peak-end effect to ecommerce

• 14:41 – Why handwritten thank-you notes can increase repeat purchases

• 18:08 – The peak versus the end of a customer experience

• 23:05 – Why effort matters in an age of AI and automation

• 24:51 – Why we use effort as a proxy for quality

• 25:45 – Costly signaling and how expense affects perception

• 29:29 – How Phill makes effort visible online

• 30:42 – Testing handwritten outreach against a standard email

• 31:32 – Why AI-generated outreach is easy to recognize

• 33:00 – Showing instead of telling with social proof

• 37:20 – Making space for learning and thinking

• 38:44 – The 95/5 approach to time and energy

• 40:37 – Phill's "50 Small Bets" framework

• 43:57 – Why businesses operate in a power-law world

• 45:40 – Small bets, big outcomes, and Phill's recommended reading list

• 46:47 – Molly wraps the conversation

Thank you for listening to the Smart Marketer Podcast!

If this episode gave you a new way to think about your marketing, share it with another marketer or business owner who would find it useful.

If you're sharing on social, tag @SmartMarketerIG and use #WeOutHere.

Have questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

What does building a new ecommerce brand actually look like before you know whether it's going to work?

In this episode, Smart Marketer Agency CEO Pep Hufen takes us inside the first 60 days of Longer Together, the pet supplement brand Smart Marketer launched with partners Michelle and Tyler from Living Well with Dr. Michelle. Pep explains why the partnership made sense, the competitive advantages they had going in, and the three phases the team is using to build the business: validation, infrastructure, and scale.

From a one-page website and a handful of Meta ads to $75,000 in early revenue, subscriptions, Amazon, reviews, and returning customers, Pep shares the real numbers and decisions behind the launch. He also gets into what surprised him, including an unscripted video outperforming their polished creative and the tradeoff they discovered when sending cold traffic directly into a subscription offer.

And one of the biggest lessons from the validation phase is an important distinction for ecommerce founders:

"You can have an amazing business, real product-market fit, people love it, and not be able to profitably sell with Meta ads." – Pep Hufen

This isn't a case study with a perfectly packaged ending. Pep is documenting Longer Together while the team is still building it, testing assumptions, and waiting for the data that will determine what comes next.

• Why Smart Marketer decided to build a new ecommerce brand from scratch

• How the Longer Together partnership came together

• The competitive advantages the team wanted before launching

• Pep's three phases for building the business: validation, infrastructure, and scale

• The two questions the team needed to answer during validation

• Why an unscripted video became their best-performing creative

• How the team generated roughly $75,000 in its first 60 days

• What happened when Pep tested subscriptions with cold traffic

• Why subscription LTV and 90-day break-even data will help determine when they can scale

• How reviews, email, Amazon, Google, and subscriptions are becoming part of the infrastructure

• Why Pep is deliberately waiting for the data before going "pedal to the metal" on acquisition

• Longer Together: https://longertogetherpet.com/

• Smart Marketer: https://smartmarketer.com/

• Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Mentor Table: https://smartmarketer.com/mentor-table/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Omnisend: https://omnisend.com/smart

• 00:04:41 – Pep introduces Longer Together and the first 60 days

• 00:05:49 – The three phases: validation, infrastructure, and scale

• 00:06:30 – Why Smart Marketer started the brand and chose its partners

• 00:07:14 – The competitive advantages they had before launching

• 00:08:23 – Validating product-market fit and Meta acquisition

• 00:09:09 – Launching lean with a one-page website

• 00:09:40 – The first creatives and an unexpected winning ad

• 00:10:28 – Marketing a preventative product

• 00:12:04 – Early Meta performance and validating acquisition

• 00:13:53 – $75K in early revenue and keeping the operation lean

• 00:15:11 – Phase two: building the business infrastructure

• 00:15:34 – Subscriptions and the early LTV question

• 00:16:43 – Testing subscription offers with cold traffic

• 00:17:52 – The ROAS tradeoff between subscriptions and one-time purchases

• 00:19:01 – Why the first 90 days of LTV data matter

• 00:20:12 – Building reviews and social proof

• 00:21:06 – Amazon and the spillover from paid acquisition

• 00:22:28 – The plan for navigating the uncertain middle

• 00:23:21 – Recapping validation, infrastructure, and the path to scale

• 00:24:44 – Where Longer Together stands after its first 60 days

Thank you for listening to the Smart Marketer Podcast!

If this episode gave you something useful for building or scaling your own business, share it with another ecommerce founder or marketer who could use it.

And if you're sharing on social, tag @SmartMarketerIG and use #WeOutHere.

Have questions or feedback? Reach us at [email protected].

Serve the World Unselfishly and Profit!

What if increasing your average order value starts with something simpler than a new ad strategy or funnel?

In this episode, we're giving you a look inside Mentor Table, Smart Marketer's private mastermind and coaching community for established ecommerce founders and their teams.

Smart Marketer Founder Ezra Firestone uses Overtone and his other brands to show how expanding your product lineup creates more opportunities to increase the value of every customer. He breaks down basket builders, bundles, cross-sells, buy-more-save-more offers, and the merchandising strategies he's using across ecommerce and retail.

"You gotta be launching product. You gotta be upselling and cross selling, and you gotta be launching products that are relevant to your current lineup." – Ezra Firestone

Ezra also gets into the details of product-page merchandising, including why your image carousel matters so much, how badges and infographics can help communicate an offer, and how simple product recommendation quizzes can move shoppers closer to a purchase.

If you have a product that's already working and you're wondering where the next layer of growth comes from, this episode gives you plenty of ideas to test.

• What Ezra means by a "basket builder"

• Why expanding your product lineup can create new growth opportunities

• How smaller, high-margin products can increase basket size

• How bundles and buy-more-save-more offers can increase AOV

• Why Ezra uses cross-sells and frequently-bought-together offers

• How Overtone approaches packaging and merchandising for retail

• Why product-page carousels deserve more attention

• How to use badges, infographics, and sales videos on your PDP

• Why Ezra thinks ecommerce brands should learn from Amazon product pages

• How short product recommendation quizzes can create micro-commitments and move shoppers toward checkout

• Mentor Table: https://smartmarketer.com/mentor-table/

• Smart Marketer: https://smartmarketer.com/

• Smart Marketer Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Omnisend: https://omnisend.com/smart

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Serve the World Unselfishly and Profit!

What actually matters when you're trying to scale a Meta ad account today, and what are media buyers still overcomplicating?

In this behind-the-scenes episode, Smart Marketer CEO Molly Pittman shares a real strategy call with the Cuddle Clones team and Marianne White from Smart Marketer's paid performance team. They work through an account that has recently undergone major offer, landing page, and campaign changes, with the goal of finding more volume without sacrificing performance.

Marianne breaks down how she thinks about campaign structure, Max Value versus Max Volume, attribution settings, audience overlap, budget scaling, full-funnel creative, and why she prefers launching creative into an environment where Meta can decide what deserves spend.

"There is no kind of secret setup for Meta. [...] It really all depends on the creative you have." – Marianne White

If you're managing Meta ads and wondering how much control you actually need, this is a practical look inside how experienced media buyers are approaching campaign structure and creative testing right now.

• Why there is no single "secret" campaign structure for Meta

• How Marianne structures campaigns around different products

• Why 10–20 ads can work together as a full-funnel creative mix

• How hook rate and new visitor percentage can help diagnose creative

• When Max Value, Max Volume, and Target ROAS make sense

• How Marianne thinks about standard versus incremental attribution

• Why separate campaigns do not necessarily mean you are competing against yourself

• How to scale budgets by 20% when performance supports it

• Why Marianne adds new creative directly to established campaigns

• Why a lower-ROAS ad can still be a winner when it brings in new customers

• How to launch batches of creative without letting one winning ad hide everything else

• Smart Marketer: https://smartmarketer.com/

• Smart Marketer Free Trainings & Resources: https://smartmarketer.com/free-resources/

• Smart Marketer Agency: https://smartmarketeragency.com/

• Instagram: https://www.instagram.com/smartmarketerig

• Omnisend: https://omnisend.com/smart

These links follow the established resource set from recent Smart Marketer show notes, with the sponsor destination updated to the URL Molly's supplied intro gives for this episode.

00:00:16 – Molly Introduces the Cuddle Clones Strategy Call 00:01:52 – Sponsor Message: Omnisend 00:02:11 – Inside the Cuddle Clones Meta Ads Account 00:03:11 – Target ROAS, Cost Caps & Scaling Spend 00:04:49 – Understanding Cuddle Clones' Three Core Products 00:07:12 – Why There's No Secret Setup for Meta 00:09:07 – Building a Full-Funnel Campaign with 10–20 Ads 00:10:29 – Hook Rate & Middle-of-Funnel Creative 00:12:43 – Using New Visitor Percentage to Understand the Funnel 00:13:25 – Choosing a Bid Strategy for More Volume 00:14:20 – Max Value, Attribution & Letting Meta Learn 00:17:06 – When Incremental Attribution Makes Sense 00:20:25 – Why Marianne Uses Meta's AI Enhancements 00:21:33 – Scaling with Max Value 00:23:21 – How Meta Treats Your Budget Across the Week 00:25:15 – Running Target ROAS and Max Value Together 00:26:23 – When Poor Performance Is Really a Creative Problem 00:27:14 – Starting Budgets & Scaling by 20% 00:28:35 – Why Audience Overlap Matters Less Than It Used To 00:30:51 – Max Value vs. Max Volume 00:32:07 – Preparing High-Spend Campaigns for Q4 00:34:17 – How Marianne Tests New Creative 00:36:17 – Why Not Every Winning Ad Needs Great ROAS 00:37:30 – Launching 10–20 New Creatives as a Full-Funnel Batch 00:38:31 – How to Find More Winners from the Same Creative Batch 00:40:08 – Bid Constraints, Max Value & Final Recommendations 00:41:01 – Closing CTA: Subscribe and Support the Show

Thank you for tuning into the Smart Marketer Podcast! Your support helps us continue sharing practical marketing strategies, behind-the-scenes conversations, and real-world lessons from the people doing this work every day.

If you enjoyed this episode:

Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407

Share this episode with a media buyer, ecommerce owner, or marketer trying to navigate Meta's latest changes.

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Have feedback or questions? Email us at [email protected].

Serve the World Unselfishly and Profit!

What happens when you remove social media from your phone for two weeks? And what can deliberately choosing the harder path teach you about what you're capable of?

In this episode, we're giving you an inside peek at a real Smart Marketer team call. Smart Marketer CEO Molly Pittman shares two personal takeaways from a recent trip to Telluride, Colorado: becoming more intentional about her relationship with social media and finding opportunities to do hard things outside of work.

After deleting social media from her phone, Molly noticed how instinctively she reached for those apps, but she also began experiencing some unexpected benefits. She found herself with more time, a calmer internal dialogue, and more space for her own thoughts. Now, instead of returning to her old habits, she's finding ways to keep social media contained rather than letting it interrupt her day.

She also shares how a 50-hour round-trip drive and a difficult hike challenged the idea that easier is always better and gave her a renewed sense of what she's capable of.

"We're very much in a convenience culture where everything's about easy [...] but hard things are a lot of the experiences that lead us to growth." – Molly Pittman

This episode is a reminder to pay attention to what's consuming your attention and to occasionally choose the harder route, not because everything needs to be difficult, but because some of our most meaningful growth happens when we challenge ourselves.

• What Molly noticed after deleting social media from her phone for two weeks

• Why the first few days without social media were surprisingly difficult

• How social media can influence your internal dialogue without you realizing it

• Molly's new approach to keeping social media contained and intentional

• Why convenience isn't always the same thing as better

• How doing difficult things outside of work can build confidence

• What a 50-hour road trip taught Molly about her own capabilities

• Why deliberately choosing the harder route can sometimes make an experience more meaningful

• Smart Marketer: smartmarketer.com

• Smart Marketer Free Trainings & Resources: smartmarketer.com/free-resources

• Smart Marketer Agency: smartmarketeragency.com

• Molly Pittman: mollypittman.com

• Smart Marketer on Instagram: @smartmarketerig

• Molly Pittman on Instagram: @mollypittmandigital

• Omnisend Sponsor Offer: smartmarketer.com/omnisend

00:00:16 – An Inside Peek at a Smart Marketer Team Call 00:01:04 – Sponsor Message: Why Ezra Firestone Uses Omnisend 00:01:35 – Molly's Two Takeaways From Her Trip to Telluride 00:02:35 – Deleting Social Media for Two Weeks 00:03:44 – Getting Back More of Your Own Thoughts 00:04:54 – A More Intentional Approach to Social Media 00:06:53 – Convenience Culture and the Value of Doing Hard Things 00:08:04 – Choosing the 50-Hour Road Trip 00:08:39 – How Hard Experiences Can Reset What Feels Possible 00:09:34 – Completing a Hike Molly Couldn't Finish Before 00:11:11 – Why Choosing the Hard Route Made the Trip More Impactful 00:11:44 – The Team Reacts to Molly's Social Media Experiment 00:11:53 – What Molly Realized When She Finally Logged Back On

Thank you for tuning into the Smart Marketer Podcast! Your support helps us continue sharing practical marketing insights, behind-the-scenes conversations, and real lessons from the people who make up the Smart Marketer team.

If you enjoyed this episode:

Leave a 5-star review on Apple Podcasts: Click Here Share this episode with someone who could use a little less scrolling and a few more hard things in their life. Post it on social media, tag @smartmarketer, and use #WeOutHere. Send feedback or questions to [email protected].

Serve the World Unselfishly and Profit!