Do you need help building a promotional calendar? What's Your Monetization Plan? 

If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey.

You Will Learn,

• How to develop a promotional calendar that will unlock business growth in 2024

• Three Types Of Broadcast Campaigns (and why you must switch them up).

• A key to keeping your Email List Healthy

And More!

"What's really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity'. Molly Pittman

Make sure you hit "Follow" to get the final session.

Episode 183: LEVER 1, Your Offer System

Episode 184: LEVER 2, Your Traffic System

Episode 185: LEVER 3, Your Monetization Plan

Episode 186: LEVER 4, Your Mindset.

Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

00:00 Molly sets the stage

02:37 Let's Dive Into The Playbook: Growth Lever 3

03:41 Three Types Of Broadcast Campaigns

09:40 A Sample Promo Planning Checklist

10:41 Planning Your Promotional Calendar

13:06 If you're just getting started…(Level 1, E-Comm Business)

16:34 Level 1, Non-E-Comm Business

17:57 Level 2 And Level 3 Promotion Planning

20:51 Segmentation Is Key (As You Start To Scale)

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

Follow us wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

What does every marketer and entrepreneur need in order to have success in digital business?

The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024. 

If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Optimize Your Offer System. Today follows on from that session, and now it's time to focus on the flow of traffic through your offer system. Molly shares 12 different "plays" for you to choose from.

"Offers are what people consume. It's what they say yes or no to. Traffic is how they get there". Molly Pittman. 

Today, You Will Learn,

• How to move people from one offer to the next (almost like an assembly line)

• How to measure the success of each step so that you can do effective Optimization work

• Why you need to assign every step a Primary Goal

And More!

Make sure you hit the follow button because the whole playbook will be dropped here over the next two weeks. 

Episode 183: LEVER 1, Your Offer System

Episode 184: LEVER 2, Your Traffic System

Episode 185: LEVER 3, Your Monetization Plan

Episode 186: LEVER 4, Your Mindset.

Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

00:00 "It's not the sexiest thing we could have given you. It's not the thing that would make our market go wild, but it's what people need, right? It is, in the chocolate-covered carrot analogy, the carrot. Right? The chocolate is the Ad stuff that everyone thinks they need to figure out (and they do). But the carrot is the actual offer flow. It's the traffic flow. It's the big-picture strategy. And then the tactics". Molly Pittman

03:36 Let's Dive Into The Playbook: Growth Lever 2

04:17 A Guide To Your Paid Traffic Budget

05:30 "To do optimization work, you have to set specific goals for each step, or you're going to get lost on which part is working and which part is not working." Molly Pittman 

12:50 What could a Level 1, Non-E-Comm Evergreen traffic system look like? 

18:11 What could a Level 2 Traffic System Look Like for a Non-E-Comm business?

21:43 Level 2, E-Comm

24:15 Level 3, Non E-Comm

26:24 The Bought X But Not Y Campaign

30:12 Last But Not least: Level 3, E-Comm.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

Follow us wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

As a marketer, you can have no better skill set than Offer Creation.

Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system. 

"Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman

Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks. 

Episode 183: LEVER 1, Your Offer System

Episode 184: LEVER 2, Your Traffic System

Episode 185: LEVER 3, Your Monetization Plan

Episode 186: LEVER 4, Your Mindset.

Today, You Will Learn,

• 13 Offer Options for you to use to lead someone through your customer journey

• Ezra's favorite tactic he likes to call "New and Fancy."

• Why this is the best time to be a Performance Marketer

• How much of your budget should you assign to Content Amplification?

And More!

Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman

02:54 Ezra shares his "New and Fancy" strategy.

04:44 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone

06:05 Molly shares how the Business Growth Playbook came about.

09:45 Train My Traffic Person Starts Feb 7th.

12:00 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics

14:18 Molly makes a prediction about the future of the Industry

16:35 What are the four Growth Levers?

17:25 Three Levels: Where are you now?

20:09 Lever 1: Building Or Optimizing Your Evergreen Offer System 

21:13 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman

22:00 Your Level 1, Non-E Comm Offer System

29:43 Summary of Assets you will need

20:43 Your Level 1, E Comm Offer System

34:24 Summary of Assets you will need

34:26 Your Level 2, Non-Ecomm Offer System

35:56 More Advanced Lead Magnets

42:42 Summary of Assets you will need

44:13 Your Level 2, E Comm Offer System

44:50 Three New Offer Types To Layer In

49:05 Summary of Assets you will need

49:42 Your Level 3, Non-E Comm Offer System

50.03 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman

56:01 Summary of Assets you will need.

56:21 Your Level 3, E Comm Offer System

57:05 A Happy Accident: The Evergreen Discount/Category Sales Page

59:04 Summary of Assets you will need.

"The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or, or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, “What did they have in common”? 

Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities.

If you’re a Marketing professional or an Entrepreneur, listen for three higher-level insights and two more tactical Meta-ad takeaways (that you can apply to your campaigns). 

• The Crucial Numbers You Need To Know And Track

• The most significant insight Pep gained from working with their most successful clients in 2023

• A Meta Ad Strategy that still drives success (that many businesses have abandoned)

“If we can do it all, then an account can be really, really on fire.” Pepijn Hufen

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

01:09 What to expect from this episode

02:33 Insight #1: Our most successful clients know their numbers

10:18 A Full List Of The Metrics You Need To Track

11:57 Insight #2: Our most successful clients understand the limitations of their tools.

15:06 Insight #3: Our most successful clients understand how Google and Meta work together

17:39 Insight #4: Best Practices Are Tools, Not Rules

19:55 The Last (but not least) Insight: Interest Targeting Is The Foundation of Almost All of the Most successful Ad accounts

21:35 In Summary.

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.  

In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy, and more. Don’t worry; we’re not trying to get you to ‘do more.’ Instead, you’ll learn how the brain works and what you can do as a marketer to feel better. 

• 5 Things You Have To Know About The Brain (To Feel Better)

• One of the easiest (and free) neuro hacks to change your life

• Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’

“If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander

Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

00:00 “Now, with the tools that are making our ability to execute ideas so much faster, we’re also working even more, and so I think it’s time for all of us to take a moment and ask, what’s my strategy for dealing with all of this? - Because it’s insane.” Lauren Alexander

01:38 What is Neurohacking?

03:52 The Expanding Scope Of A Marketer’s Work

10:00 Five Things You Need To Know About Your Brain

11:36 Think of Mental Energy As Currency

13:05 Three Ways the Body is conserving mental energy

14:51 Consider The ‘Escalation Of Commitment’ Heuristic

17:04 “The brain filters out unnecessary information so that important stuff gets through. But the problem is it doesn’t always filter what the correct important stuff is.” Lauren Alexander

18:23 A Gratitude Practice

19:20 Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’

22:50 How Process Can Help Your Systems and Team Focus

27:22 Cost-free ways to build your mental energy’ bank account.’

29:40 You can stimulate Neuroplasticity (critical to building your mental energy).

34:25 Be Kind To Yourself, “It’s Bigger Than Grit.”

Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business.

You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability.

• A missing piece in most businesses  

• A shift in thinking that makes sure that nothing falls through the cracks

• How to prevent your Business from becoming Stagnant

 And more!

 "We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman

Mentioned In This Episode: https://smartmarketer.com/playbook

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

01:40 The Problem With Setting Big Annual Goals 

04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive

05:55 It Comes Down To Time Management

09:51 John Shares Resolution #2: Fire Yourself

13:43 Workflows v. S.O.P.'s 

16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw

18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business).

22:12 You need a playbook more than ever before.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP. 

You Will Learn:

• How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it's a good thing)

• Why Spam Filters Are Your Best Friend (Not Your Enemy)

• The ROI on email is going up over time. Email is not dying as a channel. 

• How to get Compliant (so you can continue doing what you do).

"These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I'm going to give you at the end of this episode, it should, if you're computer savvy, take you no more than 30 minutes (and if you're not so tech-savvy, it's going to take you no more than 60 minutes". John Grimshaw 

Mentioned In This Episode: https://easydmarc.com/

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

Thank you to our listeners for the 5-star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

01:14 Let's Address The Rumblings (and Panic) In The Industry

03:12 What Is Happening With GMail and Yahoo?

05:27 Email Is Not Dead In 2024

06:26 Are You Considered a "Bulk Sender"?

07:21 Authentication (Compliance and Records)

09:15 A Super Important Compliance Note for Klaviyo Users

10:27 The One-Click Unsubscribe

11:33 Your Spam Complaint Rate

15:49 Your 5-Task Checklist

17:27 "The only people that will suffer from this are the unprepared." Molly Pittman.

If you only listen to one Podcast episode this year, make it this one. We are re-sharing this “NotBusiness” Episode for you today because it’s one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you’re an entrepreneur or not, listen for quick communication tips (that you haven’t heard before), insight on time management and mental consumption, as well as life-changing wisdom on what Ezra calls ‘the juice of life’: Intimacy, connectedness, and fulfillment.

“Happiness is an inside job, and you can create that for yourself.” Ezra Firestone.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.

LINKS

Check out the Blue Ribbon Mastermind, here: https://smartmarketer.com/mastermind/

Ezra Firestone, https://smartmarketer.com/about/

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid. 

“The act of using UGC is not what makes it work. It’s what is said, and how you go about the production of the ad.” Molly Pittman

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit.

 Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

Sweet Flexx, https://sweetflexx.com/

Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode. 

CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level clients at the Smart Marketer Agency. You'll learn how to find someone who can bring these things to your business, whether freelance, part-time, or full-time. Plus, you'll hear about the exact hiring process that Ben has used and the qualities you need to look for to be successful. 

“This is probably one of the hardest roles that you could ever hire for in business, especially online business”. Molly Pittman.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don’t forget to…

Serve the World Unselfishly and Profit

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/