Episode 251: Shark Tank, AI & Social Impact: How Kreyòl Essence Scaled With Purpose Episode Description:

In this powerhouse episode, Smart Marketer's Zach Dampier sits down with Yve-Car Momperousse, CEO & Co-Founder of Kreyòl Essence, the clean beauty brand that turned Haitian Black Castor Oil into a viral, purpose-driven movement. Yve-Car shares what it was like stepping into the Shark Tank spotlight, how she's leveraging AI to evolve her brand, and why poverty alleviation is her true North Star.

"Don't feed into your own hype. What you did five years ago, what you did ten years ago; it matters. But what you do the next five years is critical." – Yve-Car Momperousse

If you've ever wrestled with staying relevant while staying rooted in your mission, this one's for you.

You Will Learn:

• How Kreyòl Essence blended culture, biotech & commerce to reach millions

• What really happens behind the scenes on Shark Tank

• A powerful mindset shift to avoid being replaced by AI

• Why inclusive marketing is both ethical and profitable

• How to use your founder story as your brand's superpower

• The real reason entrepreneurship is a "team sport"

Links & Resources:

• Smart Marketer Black Friday / Cyber Monday Sale – smartmarketer.com/BFCM-2025

• Kreyòl Essence Website

• Watch Kreyòl Essence on Shark Tank: Season 11, Episode 11

• Instagram – @yvecar

• Smart Marketer

• Get 50% off Omnisend: smartmarketer.com/omnisend – Use code: SMART

Timestamps:

00:00 – Welcome from Smart Marketer + Omnisend Promo 02:08 – Meet Yve-Car: CEO & Co-Founder of Kreyòl Essence 04:47 – How Ezra Firestone Discovered Yve-Car at a Conference 05:52 – Why Community & Collaboration Are Entrepreneurial Superpowers 08:45 – From Executive Assistant to CEO: Don't Minimize Your Experience 11:59 – Why Smart Marketer Events Feel Different 13:09 – Big Takeaway: Let AI Be Your Copywriter, Strategist & Soundboard 15:05 – Don't Feed Into Your Own Hype: Why Adaptability Is Everything 17:24 – Mindset Matters: Why Coaching & Therapy Aren't Optional 19:10 – Inclusion in Ecomm: Why Representation Still Lags 22:28 – Real Talk: Targeting Customers Multilingually 23:27 – Her True North Star: Poverty Alleviation, Not Product Sales 25:37 – Representation Wins: "Now I know I can do it too" 26:38 – Behind the Scenes of Shark Tank: What They Don't Tell You 29:24 – Best Ad Ever? How Shark Tank Helped Them Tell Their Story 30:53 – Final Thoughts + Why This Journey is Bigger Than Business

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