Episode 256: The Top 3 Lessons from 2025 (with Pep, John, and Molly)

"These aren't random clips. Each one was part of a conversation that deeply resonated with you, our audience, and together they tell a story about how to build smarter, more resilient businesses in a changing landscape." – Anthony, Smart Marketer Podcast

Episode Description

As 2025 comes to a close, we're reflecting on the shifts that defined the year; the strategies that moved the needle across offers, customer acquisition, and paid traffic.

In this special recap episode, you'll hear back-to-back clips from Molly Pittman, John Grimshaw, and Pep Hufen, each sharing insights that stood up to real-world challenges. If you're planning your next campaign or refining your offer stack, this episode will help you head into 2026 with clarity and momentum.

You Will Learn

• Why Self-Liquidating Offers (SLOs) are essential for scalability in 2026 • How low-cost digital products drive higher AOV and customer value • The Red Drop case study using education to drive conversions • What Meta's Andromeda update really changed and how to optimize for it • Why creative portfolios outperform individual ad tests • How to structure your campaigns for better results across the funnel

Links and Resources

• Smart Marketer: smartmarketer.com • Instagram: @smartmarketerig • Omnisend for SMS and Email: smartmarketer.com/omnisend Use code SMART for 50 percent off your first 3 months

Timestamps

00:00 Intro 01:40 Ezra on Why We Love Omnisend 02:43 Molly on Self-Liquidating Offers 06:45 Increasing LTV with Strategic Offers 08:56 John Grimshaw on Digital Bumps That Drive Revenue 10:44 Red Drop Case Study 14:04 Smart Marketer's $47 Front-End Offer 16:11 Pep Hufen Breaks Down Meta's Andromeda Update 17:57 Creative Portfolios vs One Winning Ad 20:38 Cleanie Case Study 22:25 What to Watch Out For with Andromeda 23:17 What to Focus on Going Into 2026 24:50 Final Thoughts and Outro

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