🎙️ Episode 253: How to Win on TikTok Shop - Real Strategy Over Viral Hype with Ashley Wright

Episode Description

"People think, 'Okay, a video's gone viral or it's doing really well,' but then realistically you've got to say, has that actually turned into ROI?" – Ashley Wright

In this behind-the-scenes episode from Smart Marketer Live, Content Coordinator Zach Dampier sits down with Ashley Wright, founder of Social Tale and one of the top TikTok Shop experts in the game. With over $80 million in sales under his belt, Ashley reveals what most brands get wrong about the platform and how to fix it.

They dive into pricing psychology, organic vs paid performance, platform patience, and how building trust through content is the real key to social commerce success. If you're wondering whether TikTok Shop is right for your brand or how to scale it without chasing trends, this one's for you.

You Will Learn:

• Why TikTok Shop isn't plug-and-play and what it really takes to succeed

• The #1 mistake brands make when launching on TikTok

• How to structure your social content for trust and visibility

• Why patience beats quick wins in today's attention economy

• What top brands get right before even touching TikTok

• The future of live shopping and social commerce

LINKS & RESOURCES:

• 💼 Ashley Wright's Agency: Social Tale

• ✨ Ashley Wright on LinkedIn: uk.linkedin.com/in/ashleywright1

• 🎤 Smart Marketer: smartmarketer.com

• 🧠 Smart Social Course: landing.smartmarketer.com/pages/smart-social

• 📩 Omnisend Offer 50% Off for 3 Months: smartmarketer.com/omnisend

⏱️ TIMESTAMPS:

00:00 Intro: Behind the Scenes at Smart Marketer Live 01:21 Ezra's Tool Tip: Why He Moved His New Brand to Omnisend 02:25 Meet Ashley Wright: $80M+ in TikTok Shop Sales 03:28 What Most Brands Get Wrong About TikTok Shop 05:22 Views Don't Equal Revenue: Targeting & ROI Reality Check 06:35 Social Content Isn't Just Conversion, It's Identification 08:00 The Patience Game: TikTok Shop Requires a Long-Term Plan 09:47 Why Instant Gratification is Killing Your Strategy 11:50 You're Growing More Than You Think: Year-Over-Year Metrics 12:17 How Ashley Connected With Smart Marketer and Got Invited 13:43 Inside Smart Marketer Live: Energy, Vibes, and Jeopardy Music? 15:56 Ashley's Latest Win: $6M from a Single Brand on TikTok Shop 17:26 The Future of TikTok: Live Shopping, Retail Reinvented and AI Integration 20:29 Raising Prices and Letting Go of the Wrong Customers 21:50 What "Serve the World Unselfishly and Profit" Means to Ashley 24:32 Why Sharing Your Knowledge Is Smart Business 25:15 Long-Form Ads, Better Hooks and Better Consumer Experiences 25:59 Outro: Thanks for Tuning In!

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Serve the World Unselfishly and Profit. 🚀