The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, vanishing venture capital, and economic shifts have crushed many ecommerce businesses. But here’s the twist—2025 could be the best year in DTC history.

In this video, we break down the evolution of DTC brands, why so many have struggled, and the key strategies that will separate the winners from the losers.  We share real data, case studies, and the exact playbook top brands are using to not just survive—but thrive—in this new era.

What you’ll learn:

• The rise and fall of DTC (and what caused it)

• Why traditional growth strategies no longer work

• The new playbook for profitability and sustainability

• How smart brands are reinventing acquisition, cash flow, and product strategy

• Why 2025 will mark the beginning of a massive DTC comeback

If you’re running an ecommerce brand or looking to scale in 2025, this is a must-watch. The game has changed—are you ready to adapt?

Show Notes:

• Access Postscript: https://bit.ly/4h2v0Lb
• Explore Compass: adcompass.ai
• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down how Compass revolutionizes the way brands develop, manage, and scale their creative assets—seamlessly integrating with your media and financial strategy.

 In this episode, you’ll learn:

• How Compass connects creative strategy to financial planning

• The step-by-step workflow of building a data-driven media plan

• How AI helps automate creative ideation, audience targeting & campaign execution

• Why meta’s latest ad updates demand more creative—and how Compass solves this

• How to plan, generate, and launch 300+ ads with efficiency

Want to start using Compass for your brand?

Visitadcompass.ai to learn more and get started.

Show Notes:

• Talk to an expert and see SARAL in action -https://bit.ly/4gN6Nbo
• Explore Compass:adcompass.ai
• The Ecommerce Playbook mailbag is open — email us at[email protected] to ask us any questions you might have about the world of ecomm

Struggling to scale your ecommerce ads? Spending too much time guessing what works? MeetCompass – the creative operating system designed to take the guesswork out of ad strategy!

WithCompass, you’ll get:

• Data-Driven Ad Planning – Know exactly how many ads you need each month

• AI-Powered Creative Insights – Discover winning audience, offer, and angle combinations

• Seamless Integration with Your Financial Plan – Align your creative efforts with your business goals

• Smarter, Faster Ad Execution – Say goodbye to endless iterations and wasted ad spend

Watch as we break down howCompass revolutionizes creative strategy and helps brands maximize ad performance with AI-driven insights.

Show Notes:

• Go tohttps://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.

• Explore the PROPHIT System: profitsystem.com
• The Ecommerce Playbook mailbag is open — email us at[email protected] to ask us any questions you might have about the world of ecomm

Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, we dive deep into the financial realities facing DTC brands in 2025. Is the ecommerce game still worth playing? Or has the landscape shifted in ways that make profitability harder than ever?

Joining Taylor are Lio from Finaloop and Drew from Iris Finance, two of the sharpest financial minds in the space, to break down the data, trends, and what it means for your business. We’ll cover:

If you’re running an ecommerce business, this is a must-watch. Don’t let the market catch you off guard—stay ahead of the curve.

Show Notes:

Ecommerce is facing major challenges in 2025—rising ad costs, AI disruptions, and now, new tariffs. If you’re running a brand, you need to know what’s coming and how to adapt before it’s too late. In this episode of the Ecommerce Playbook Podcast, we break down:

Don’t get left behind—watch now to future-proof your business!

Show Notes:

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN.

In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares insights from real brands that are outpacing their forecasts by leveraging high-impact marketing initiatives, influencer collaborations, and product launches.

If you’re ready to stop playing defense and start scaling aggressively, this episode is for you.

Want help implementing this strategy? Visit commonthreadco.com and smash that “Hire Us” button.

Show Notes:

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively.

We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them. Learn the secrets to building a consistent testing system, understanding your ad performance, and driving better results for your business.

Key topics covered:

If you want to stop guessing and start making data-driven decisions, this episode is a must-watch.

Show Notes:

In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s competitive marketplace. Founder Bear Handlon shares how the company went from selling a single product out of a garage to becoming a multimillion-dollar powerhouse in apparel, fitness, and tactical gear.

We break down the secrets to scaling big, including:

Discover why Born Primitive’s approach to combining purpose-driven branding, unique storytelling, and relentless innovation has set them apart from competitors—and how these strategies can inspire your own ecommerce journey.

This is a masterclass in scaling for founders, marketers, and anyone passionate about building impactful, long-lasting brands.

Show Notes:

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator content into their campaigns to maximize performance and ROI.

We’ll break down:

If you’re ready to bridge the gap in your ad strategy and unlock the full potential of creator-driven content, this is the missing link you’ve been searching for!

Show Notes:

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the ecommerce industry. What does this mean for advertisers, brands, and creators who rely on TikTok as a platform?

We’ll break down:

Don’t miss this deep dive into one of the most critical conversations shaping digital marketing today. Whether you’re a TikTok user, advertiser, or just curious about what’s next, this episode is packed with insights you can’t afford to miss!

Show Notes: