In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting models like Spend & aMER can change that.Taylor compares these models to a DEXA scan: a clear, data-driven look at your business health. Together, they explain how accurate forecasting systems help you diagnose overspending or underspending, anticipate seasonal changes, and build a roadmap to profitable growth.You’ll learn:

- Why most e-commerce budgets are based on wishful thinking

- How Spend & aMER models anchor you in reality

- The key forecasting tools (Spend, Retention, Event Effect) every brand needs

- How to prepare smarter for Q4 and beyondShow Notes:- Ready to start texting smarter?

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