The Andrew Faris Podcast

Think big tech companies are squeezing money from you while over-reporting results?

You might be right sometimes. But you're probably wrong with Meta. If you're measuring your performance on a click-only basis, your spend is almost definitely creating more value than you think.

In this episode I explain exactly why and how that's true.

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I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say "too much."

But then, over and over and over again, I get access to ad accounts that are blowing huge amounts of money on ads—gigantic, ridiculous, easily-solvable amounts of money.

So I'm not going to shut up about it. Your media buying is a problem, and you need to know it.

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So Shopify Capital (or someone else) offered you $250,000 in exchange for 17% of daily revenue for 90 days. The best part? You can get the money with just a few clicks.

Should you take it?

In one of my most popular episodes ever, Natural Dog Co CEO and former investment banker Bill D'Alessandro said, "Absolutely not. You're paying an absurd APR and these lenders know you don't understand the math."

But Drew Fallon, co-founder and CEO of Iris Financial, says that these are borderline-miraculous products that ecom founders shouldn't take indiscriminately, but should use when they need to.

So I had them on the podcast to fight it out.

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If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads.

Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting. Her copy is eye-catching, clear, and above all, funny.

In this episode, I pick Lianna's brain to learn more about how she does it—and how you should do the same.

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AI is revolutionizing the way we make ads. Right?

Yes. Definitely. But I'm sure I'm like many people in that, at least so far, the promise of AI for ad creative is both tantalizing and frustrating.

In this episode I'm registering my initial reflections on trying to use AI to streamline my process for making great ads, including what I think AI is good at, what it's bad at, and what I just can't stand about it.

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There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive.

Good. That's how it should be. But not for everything.

To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which.

On this episode of the podcast, I'm explaining exactly how to do that.

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• Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting ⁠⁠https://morestaffing.co/af⁠⁠.

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• Build funnels the same way you build ads FERMAT: ⁠https://fermatcommerce.com/⁠.

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• Get a free coaching call when you sign up for ADmission here: ⁠https://bit.ly/3x99lip⁠

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• "Taylor Holiday Interrogates My Bad Business Decisions" (⁠Apple⁠, ⁠Spotify⁠)

• "To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)" (⁠Apple⁠, ⁠Spotify⁠)

• "Jess Bachman Lights Creative Strategy On Fire" (⁠Apple⁠, ⁠Spotify⁠)

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• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/andrewjfaris⁠

• Email Andrew: [email protected]

• Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Sarah Levinger spends most of her time thinking about what people REALLY want.

Then she makes ads that talk about that.

Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively.

Learn that, she says, and your creative will reach whole new levels of performance.

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Here's one of the most common patterns I see for DTC brands:

They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse.

Today on the show, I'm talking you through why its so common to step in that trap, and how to avoid it.

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Colab with The Ecommerce Playbook!

Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about:

And much more. Enjoy!

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