My entire marketing strategy can be distilled down into 10 words

“Acquire as many high-value customers as you can afford”

Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects

“Will this help me acquire more high-value customers?” 

Or 

“Will this allow me to afford more high-value customers?”

Let’s break down the strategy word by word, so you can have that same clarity & confidence in your decision making.

“Acquire”

You need new customers, always. Acquisition has to be the starting point.

“As many”

This speaks to growth, and growth doesn’t happen by accident. You must plan for growth.

“High-value customers”

Don’t chase the cheapest customers. Don’t even chase the customers that have the highest day 1 ROAS. Acquire customers that have the highest lifetime profit.

“As you can afford”

DO NOT grow at all costs. Grow within what you can afford (within a realistic time frame I’m not saying all 365 days a year have to be profitable). If you can’t afford to acquire any more high value customers, work on decreasing your CAC, increasing your AOV, and increasing your LTV (HINT: increasing your AOV & LTV is easier than decreasing your CAC, start there.)

One guy's opinion.

Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot.

Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!

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Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated from it, it's super affordable for brands of all sizes. Hit them up to schedule a demo and let them know I sent you!

In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become.

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Tactical & Practical is brought to you by Intelligems.io

Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences on our website. Go to intelligems.io today and tell 'em I sent you!

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This episode is brought to you by Intelligems.io

If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at just $99/mo, so it's in reach for EVERY brand who wants to make more money!

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Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career.

In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages.

You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today.

We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.

We test creative on our website first, then roll out winners to our ad account, and it's paid off big time.

This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line.

This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!

Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode: