In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each.

Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career.

In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages.

You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today.

We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.

We test creative on our website first, then roll out winners to our ad account, and it's paid off big time.

This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line.

This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!

Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode:

Nate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the next 6 episodes!

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from.

Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.

In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.

Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.

This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund

And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.

I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode