$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.

When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivered so we paid $75.

At my local steakhouse, the tomahawk at $149 makes the $91 ribeye look like an amazing deal.

And at the movie theater, I never get the medium popcorn for $12.50 because the large is only 50 cents more.

The way we perceive prices as consumers can be manipulated by other closely related costs, the context of where you are & what's going on in your life, and even the emotions you're feeling.

So today we're going to talk about how to use these practical price anchors to your advantage for your ecom store.

Because if you're not anchoring your prices throughout your marketing funnel, your customers are going to anchor them for you, and most often they'll compare it to the last thing they bought on amazon, and you're going to lose that battle.

Take 9 minutes on this episode where I give 4 real examples of PRACTICAL PRICE ANCHORS.

Tactical & Practical is sponsored by Intelligems.io - the ultimate split testing tool that's proven to increase & optimize your P&L. Go to Intelligems.io and let em know I sent you to start making more money from your website visitors today!

I'm running through our MANDATORY website testing checklist before Black Friday in this episode. It's going to guarantee that our funnel is as dialed in as possible before we get to Nov 1st and have to start scaling aggressively.

If you feel like your website testing strategy has been a little sloppy, or maybe a little inconsistent, send this to your team and make sure you're dialed in for Christmas.

This episode wouldn't be possible with our website split testing partner: Intelligems.io - the most reliable & profitable split testing tool out there! Go check them out and let them know I sent you.

I'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...

But, there are still some instances where marketing needs to inform product development.

1. When there's low hanging fruit based on sales data

2. When the product launch calendar needs to support performance marketing

3. When there's customer feedback

4. When you need new products to expand your TAM

I break down these 4 points with real world examples in this 8 minute episode.

Tactical & Practical is sponsored by Intelligems.io

Countdown to Black Friday: 112 Days

In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers.

On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting has become a huge performance lever for us.

We wouldn't be able to test all this copy without our sponsor: Intelligems.io - your one stop shop for all your split testing needs. Go to intelligems.io, schedule a demo, and let 'em know I sent ya!

Do you ever feel like leadership isn't listening to the marketing team?

I've been there

More often than not, I actually think it's the marketer's fault.

We need to do a better job of:

- communicating problems that we foresee on the horizon, even if they're not impacting us today

- Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future)

- Being persistent about getting these problems addressed, and not forgotten

I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^

I hope this episode helps, it's advice I still need to take myself.

Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!

In this episode, Nate answers your questions in the DMs about:

My entire marketing strategy can be distilled down into 10 words

“Acquire as many high-value customers as you can afford”

Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects

“Will this help me acquire more high-value customers?” 

Or 

“Will this allow me to afford more high-value customers?”

Let’s break down the strategy word by word, so you can have that same clarity & confidence in your decision making.

“Acquire”

You need new customers, always. Acquisition has to be the starting point.

“As many”

This speaks to growth, and growth doesn’t happen by accident. You must plan for growth.

“High-value customers”

Don’t chase the cheapest customers. Don’t even chase the customers that have the highest day 1 ROAS. Acquire customers that have the highest lifetime profit.

“As you can afford”

DO NOT grow at all costs. Grow within what you can afford (within a realistic time frame I’m not saying all 365 days a year have to be profitable). If you can’t afford to acquire any more high value customers, work on decreasing your CAC, increasing your AOV, and increasing your LTV (HINT: increasing your AOV & LTV is easier than decreasing your CAC, start there.)

One guy's opinion.

Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot.

Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!