2 Undefeated Advertising Tactics, regardless of any algorithm change, or the channel, or the year... these two tactics, when executed well & consistently, will improve the effectiveness of your advertising 100% of the time:

7 ways to measure the effectiveness of your FUNNEL FILLING:

T+P is sponsored by Intelligems.io - Use Code NATE10 to get 10% off your subscription and start making more money by split testing prices, offers, content, and more on your shopify store today!

None of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands.

Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website to maximize your top and bottom line.

$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.

When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivered so we paid $75.

At my local steakhouse, the tomahawk at $149 makes the $91 ribeye look like an amazing deal.

And at the movie theater, I never get the medium popcorn for $12.50 because the large is only 50 cents more.

The way we perceive prices as consumers can be manipulated by other closely related costs, the context of where you are & what's going on in your life, and even the emotions you're feeling.

So today we're going to talk about how to use these practical price anchors to your advantage for your ecom store.

Because if you're not anchoring your prices throughout your marketing funnel, your customers are going to anchor them for you, and most often they'll compare it to the last thing they bought on amazon, and you're going to lose that battle.

Take 9 minutes on this episode where I give 4 real examples of PRACTICAL PRICE ANCHORS.

Tactical & Practical is sponsored by Intelligems.io - the ultimate split testing tool that's proven to increase & optimize your P&L. Go to Intelligems.io and let em know I sent you to start making more money from your website visitors today!

I'm running through our MANDATORY website testing checklist before Black Friday in this episode. It's going to guarantee that our funnel is as dialed in as possible before we get to Nov 1st and have to start scaling aggressively.

If you feel like your website testing strategy has been a little sloppy, or maybe a little inconsistent, send this to your team and make sure you're dialed in for Christmas.

This episode wouldn't be possible with our website split testing partner: Intelligems.io - the most reliable & profitable split testing tool out there! Go check them out and let them know I sent you.

I'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...

But, there are still some instances where marketing needs to inform product development.

1. When there's low hanging fruit based on sales data

2. When the product launch calendar needs to support performance marketing

3. When there's customer feedback

4. When you need new products to expand your TAM

I break down these 4 points with real world examples in this 8 minute episode.

Tactical & Practical is sponsored by Intelligems.io

Countdown to Black Friday: 112 Days

In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers.

On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting has become a huge performance lever for us.

We wouldn't be able to test all this copy without our sponsor: Intelligems.io - your one stop shop for all your split testing needs. Go to intelligems.io, schedule a demo, and let 'em know I sent ya!