Chew on This - Digestable DTC Content

💸Clearco - Clearco provides ecommerce businesses with working capital to fund invoices and receipts. Increase your ecommerce business revenue with predictable, controllable, and scalable funding.

🩳 Chubbies - Worlds Most Comfortable Shorts — Perfect Fits, Stretchy Fabric & Built By The Most Elite Shorts Scientists Ever Assembled! Comfort Without Compromise.

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history

DadGang - A Brand built by dads, for dads! In this episode we catch up with Bart - Founder of Dadgang to see how exactly how he was able to scale such a large business and touch so many people with something as simple as a hat!

🔗 https://www.dadgang.co/

📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.

🔗 https://sendlane.com/chewonthis

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Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history

🔗 https://tmrwbrand.getrecharge.com/

🔗 https://hubs.ly/Q02Hf0GN0

In this first episode of the Tomorrow Brand podcast, Ron Shah, CEO of Obvi, and Jen Gray, SVP of Marketing at Recharge, delve into the evolving consumer landscape, focusing on the role of subscriptions in building the brands of tomorrow. They discuss the impact of Millennial and Gen Z expectations, the importance of routine, and strategies for brands to adapt and thrive in the “routine economy.”

🌎 Subscriptions are no longer just about convenience, but also about providing value and building community. Brands need to consider the entire subscription life cycle and how it can elevate the consumer experience.

📈 Investing in subscription acquisition is worth it, despite higher upfront costs, because of the higher LTV and easier retention compared to one-time purchases.

🤸‍♀️ Gen Z values variety and niche offerings, unlike Millennials who prioritize consistency and brand loyalty. Brands must adapt to this changing expectation by diversifying their product lines and creating moments of delight.

🎉 The “routine economy” is the next level of economic value, where brands must become integral parts of a consumer’s daily life.

🚀 Recharge is launching the “Tomorrow Brand Challenge” with almost a million dollars in prizes to encourage brands to innovate and grow their subscription programs.

1:26 - Importance of creating a Good prouduct.​

2:00 - Embedding subscription thinking into product development.​

4:09 - Prioritizing recurring business for long-term success.​

5:02 - Subscriptions drive value and customer loyalty.​

6:05 - Subscribers' increased LTV.​

8:06 - Understanding metrics that matter.​

10:00 - LTV is essential for subscription success.​

13:17 - Powering routines through subscriptions.

​14:49 - Understanding consumer behavior and priorities.​

24:24 - Gen Z's consumer mindset.​

25:04 - Options and experiences vs price.​

26:00 - Decision overload on social media.​

29:05 - Becoming part of consumers' routines.​

32:02 - Positioning products based on consumer needs.​

35:11 - Optimizing subscriptions for maximum customer retention.​

38:04 - Testing different strategies for subscription success.​

41:06 - Reward programs' impact on customer loyalty.​

44:07 - Analyzing subscription programs for success.

46:43 - Tomorrow Brand Challenge.

Jen Gray - https://www.linkedin.com/in/jen-l-gray/

Recharge - https://x.com/RechargePayment

💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30%

🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from brands, effective strategies for increasing average order value (AOV), and the UDC method.

💸 Network offers are not brand killers: Instead of fearing the impact on brand perception, consider network offers as a way to generate additional revenue and potentially reinvest in marketing.

📈 The quantity test is a game-changer: Offering multiple units of the same product at a discounted price can significantly boost AOV, even if the conversion rate slightly drops.

🤝 The UDC method offers a structured approach: By focusing on Upsell, Downsell, and Cross-sell, you create a strategic flow for presenting additional offers and maximizing customer value.

🚀 Experimentation is key: Constantly test and refine your post-purchase strategy, as it’s a dynamic area where new opportunities emerge frequently.

​2:00 - Combating challenges with iOS changes and improving acquisition strategies.​

4:07 - Upselling and cross-selling to increase conversion rates and profitability.​

10:08 - Aftersell offer testing to find winning offers for different customer segments.

​13:09 - Testing multiple variations of offers to maximize revenue.

​15:10 - Network offers and purchase upsells increase revenue per order.

​17:02 - Adding small cushions like purchase upsells boost the bottom line.​

19:32 - Default discounts and post-purchase upsells enhance revenue per transaction.​

21:08 - Offer complementary products with post-purchase upsells.

​26:00 - Cross-selling consumables.​

27:01 - Positive product reviews increase customer's likelihood to buy more.

​28:03 - Long-form content on upsell pages.​

29:03 - UDC method.​

30:02 - Show relevant products on upsell pages based on customer behavior.​

31:08 - Treating upsell pages like landing pages for customer education.

​32:57 - Tailoring upsells for new vs. returning customers.​

33:16 - Long-form content and product education to drive customer purchases.​

35:06 - Offering multiple tailored offers to cater to different customer segments.​

41:41 - Network offers to create a closed-loop ecosystem for brand growth.

45:18 - Final chew.

A few weeks before Solomon Choi's passing, we had the privilege and honor to sit down with him and learn about his journey. After condulting with his wife, she encouraged us to release the podcast as it was recorded in memory of him. We hope that all listeners can learn from and appreciate Solomon's wisdom as much as we did. In this conversation, Solomon talks about how he founded 16 Handles, a self-serve frozen yogurt shop that became a New York City staple. He also shares his insights on building a brand in a competitive landscape, and the importance of customer obsession. He emphasizes how essential it is to be adaptable, stay true to your brand, and embrace new technologies to connect with your target audience. Rest in Peace, Solomon 🕊️

🍦 Solomon’s story highlights the importance of customer obsession and adapting to the evolving needs of your target audience.

🚀 Early adoption of social media and delivery platforms gave 16 Handles a competitive advantage.

🧠 The importance of continuous learning and seeking knowledge from other industries.

🤝 Partnering with like-minded individuals can lead to successful exits and a new chapter for your brand.

💪 Don’t be afraid to take risks and embrace the “burning the ships” mentality when you believe in your vision.

0:00 - Intro.

​2:27 - Bootstrapping 16 Handles and growing to 41 locations.​

5:02 - Strategically targeting NYU students for reliable customer base.​

9:08 - Focusing on customer experience and differentiation to compete with competitors.​

15:01 - The importance of building a lasting brand over following trends.​

17:09 - 16 Handles' early adoption of delivery platforms.​

19:00 - Solomon's customer obsession and customization approach.​

24:00 - Evolution and transition in trying different things to cater to specific customer needs.​

24:34 - Importance of customer appreciation for long-term success.​

25:28 - Emphasizing customer retention and building loyalty.​

26:12 - Customization approach and flavor adjustments for products.

​27:09 - Strategic risk-taking and wealth of knowledge in business.​

29:02 - Importance of finding competitive advantages in the market.​

31:16 - Leveraging overqualified staff for business success.​

32:13 - Learning from industry leaders and making strategic partnerships.​

35:10 - Focusing on community and brand resonance over funding.​

38:00 - Continuous learning and adaptation in the business landscape.​

41:05 - Staying true to your brand's story and values for long-term success.

45:52 - Final chew.

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthis

🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed.

👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops.

🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market.

📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments.

💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape.

​1:00 - Overtime's business approach to commerce.​

3:35 - Overtime's collaborations with influencers like Shaq and Zo.​

5:07 - Overtime's focus on creating a lifestyle brand.​

7:08 - Emphasizing engaging with the audience.​

8:09 - Focusing on advertising and partnerships to drive new energy.​

11:08 - Untraditional approaches to partnerships and collaborations.

​17:10 - Overtime's unique design work for its apparel.​

23:04 - Expanding product categories to cater to a wider audience.​

26:31 - Approach to retail and marketplaces for apparel sales.​

28:07 - Challenges and strategies in building an e-commerce business.​

30:06 - Considering different business models.​

33:06 - Brand marketing and engagement on social media.​

39:00 - Innovating content formats for social media platforms.​

41:01 - Leveraging user-generated content for brand campaigns.​

43:47 - Out-of-the-box thinking in marketing strategies.

46:21 - Final chew.

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.

🔗 https://sendlane.com/chewonthis

🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck.

💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works.

📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC.

🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success.

🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business.

​1:20 - Moving from Canada to the US to pursue entrepreneurship​

4:10 - Changes in the cost of money and venture capital​

6:28 - Having a phenomenal product for fundraising

​9:04 - Passion and expertise in fundraising​

11:59 - The journey of Peloton vs the world of rowing

​16:05 - Price points and changes in consumer behavior​

18:20 - Strategies for marketing and building brand awareness

​20:08 - Positive growth and traction in unit sales​

23:25 - Hydrow's approach to influencer marketing​

24:21 - Kevin Hart and Hydrow​

25:47 - Affiliate marketing and choosing influencers carefully​

26:31 - Taking marketing risks that align with the brand​

28:11 - Value of brand equity and impact of collaborations​

29:00 - Content creation and brand awareness in marketing strategies​

31:17 - Restructuring Hydrow post-pandemic

​37:05 - The future of Hydrow - IPO?

​39:02 - Adapting to market trends and being open to new opportunities

44:43 - Final chew