📱 App Lovin - Connect to audiences in-app, on mobile devices, across streaming TV, and beyond to over 1.4B daily active users, so your business can do more, accelerate faster, and achieve meaningful growth.🔗 https://www.applovin.com/💸 High Ad Spend & Diversification: Brez spent over $500,000 on App Lovin in a single month due to Meta’s limitations and rising costs, illustrating their successful diversification strategy.📈 Adapting Content Across Platforms: Brez repurposed successful Meta content for TikTok and other channels, adapting messaging to comply with platform-specific restrictions and audience preferences.💡 A/B Testing & Data-Driven Decisions: Brez uses extensive A/B testing to optimize campaigns across channels, paying close attention to metrics like CAC, conversion rates, and traffic source variations. This includes testing different offers and pop-ups based on the acquisition channel.👨‍💼 Building a Content Engine: Brez utilizes a team of content creators, designers, and copywriters to produce a high volume of assets, optimizing for different platforms and compliance requirements.🎯 Strategic Email Marketing: Brez is employing targeted email campaigns segmented by traffic source, optimizing messaging and offers for maximum impact.0:00 - Intro​1:37 - Diversifying marketing strategies​3:07 - Challenges faced with Meta advertising​5:09 - Effectiveness of TikTok ads​7:25 - Product offerings and Amazon's restrictions​10:00 - Pplatform-specific performance strategies​12:04 - Human-centric content creation for marketing​14:01 - Highlighting product benefits​19:01 - Diverse demographics of consumer bases​24:02 - Tailored email marketing strategies for better performance​24:56 - Conversion rates and customer behavior​25:27 - Tailoring offers based on traffic sources​26:31 - Different strategies across various marketing channels​29:11 - Lower attention spans on different platforms​30:10 - Timing of email follow-ups for better engagement​31:08 - Effectiveness of initial offers for customer acquisition​32:11 - Challenges of diversifying marketing strategies without high costs​37:06 - Finding the right people for marketing strategies​41:28 - Product offerings and consumer incentives​46:21 - Customer acquisition cost and performance metrics48:55 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/In S5 E2 of “Chew on This”, Ron and Ash are joined by Michael Wieder, Co-founder, President, and CMO of children’s lifestyle brand Lalo. Michael discusses his journey from sports and entertainment to founding Lalo, highlighting the brand’s focus on timeless design and emotional connection with parents. He details Lalo’s marketing strategies including catalog management, customer retention, and influencer collaborations, while also addressing challenges like competition, algorithm changes, and the complexities of expanding into retail chain Target. The conversation emphasizes the importance of building trust, understanding customer needs, and creating a strong brand identity in a competitive market.✨ Timeless Design: Lalo prioritizes a timeless aesthetic over fleeting trends, focusing on creating products that will endure.👶 Emotional Connection: Lalo connects with parents through the emotional aspects of parenthood, making marketing more impactful.📈 Omni-channel Strategy: Lalo successfully navigated a multi-channel approach, expanding from DTC to Amazon and now Target, highlighting the importance of adapting marketing strategies across different platforms.🤝 Influencer Marketing: Lalo leverages influencer marketing effectively, focusing on authentic relationships and organic content generation rather than solely paid promotions.👨‍👩‍👧‍👦 Customer-centric Approach: Lalo prioritizes building strong customer relationships, treating each customer uniquely and responding empathetically to their needs.0:00 - Intro​1:10 - Michael's journey creating Lalo​4:04 - Understanding the target audience in the parenting space​6:07 - Building a brand through emotional connections​8:31 - Shift in the market after bankruptcy of major baby product retailers​10:03 - Strategies for expanding product distribution and customer engagement​12:12 - Creating products that meet consumer needs and preferences​15:03 - Timeless design in product development​19:03 - Customer loyalty and repeat purchases​23:33 - Importance of authentic content on social media​24:11 - Focusing on customer engagement rather than promotions​28:11 - Balancing cash flow and product demand​30:08 - Having a supportive team in a fast-paced environment​32:03 - Launching products in major retailers like Target​34:01 - Importance of visual merchandising in retail spaces​36:01 - Influencers for brand awareness and community building​39:01 - Gifting products to create authentic content​42:00 - Building relationships with customers​46:09 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💥 Meta’s Algorithm Shift: Recent algorithm changes have significantly impacted ad performance, requiring marketers to retest creatives, landing pages, and funnels. The old strategies are no longer working as effectively.🎥 Content Consumption Shift: The trend towards authentic, organic-style video content, mirroring TikTok Shop’s format, necessitates a move away from high-production value content and static ads.💡 Tactical Adaptations: Try creating new ad accounts, pixels, and Facebook/Instagram pages to isolate new product launches and avoid conflicting audience targeting. Separating data for different product lines is important.🎁 Bundling for Increased AOV: Bundling complementary products is presented as a strategy to increase average order value (AOV) and counter the rising costs of Meta advertising.🤝 Creator Collaboration & Personalization: Developing personalized products and experiences with top-performing creators is highlighted as a high-impact strategy to drive revenue and build deeper customer relationships.0:00 - Intro​1:39 - Meta's marketing strategies and changes​2:54 - Adapting to Meta's algorithm changes​3:34 - Shift in content consumption influenced by TikTok​5:11 - Using creators for storytelling in marketing​6:00 - Improving content quality and engagement​12:02 - Adapting to new marketing processes​15:04 - Strategies for targeting different customer segments​19:04 - Retention and LTV for e-commerce brands​22:05 - Product bundling as an effective marketing strategy​22:56 - Activating influencers in marketing strategies​23:30 - Bundling products to enhance sales​24:41 - Effectiveness of influencer boxes in driving engagement​27:09 - Benefits of personalized scripts for influencer marketing​29:01 - Successful launch with a creator's custom landing page​30:03 - Limited edition products featuring creators' images​32:45 - Creating signature flavors for products​34:10 - Replicating successful creator collaborations​39:24 - Challenges of maintaining a cohesive brand image43:01 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

📈 Digicom - If you're struggling getting your paid program running efficiently or scaling effectively, reach out to DigiCom to get an audit🔗 https://www.digicom.io/In this episode of Chew on This, Ash is joined by Hemant Varshney, Mike Constandatos, and Danielle Dror, the co-founders of growth marketing agency Digicom. The three share their unique approach to helping brands scale their revenue. They emphasize a holistic, data-driven strategy that goes beyond simply running ads, focusing on deep audits, creative optimization, conversion rate optimization (CRO), and a diversified media mix. Digicom prioritizes long-term partnerships and profitability for their clients, carefully selecting brands that are willing to invest in testing and learning. They share insights on successful creative strategies, content creation, and the importance of understanding the entire customer funnel. The conversation also touches on the evolving marketing landscape, with a focus on adapting to changes in Meta’s algorithm and exploring alternative platforms like TikTok, Snapchat, and Google’s various offerings.🚀 Digicom’s strategy focuses on achieving significant revenue growth for clients through a multi-faceted approach.📈 Digicom emphasizes a comprehensive strategy encompassing audits, creative optimization, CRO, and diversified media buying.🤝 Digicom prioritizes building strong, enduring relationships with clients, focusing on profitability and mutual success.💡 Digicom uses extensive data analysis to inform their strategies, including tagging creative assets and analyzing user behavior to optimize campaigns.🎥 High-quality, diverse creative content is a primary driver of performance across various platforms.0:00 - Intro​1:05 - The co-founders of Digicom​5:42 - Understanding profitability and margins in marketing strategies​6:46 - Audits for identifying key performance metrics​10:14 - Using a data-driven approach to understand business performance​12:32 - The impact of scaling budgets on overall marketing effectiveness​15:27 - The importance of content in driving business success.​17:05 - Creative testing and adaptation in modern marketing.​20:10 - Utilizing ads library to analyze successful marketing strategies​25:31 - Authentic content and relationships with content creators​26:02 - The product is crucial for effective marketing​27:01 - Data-driven creative strategies for improving conversion rates​28:32 - Analyzing user journeys helps identify drop-off points in the sales funnel​29:40 - Small changes in website design can significantly reduce traffic drop-off​30:38 - Diversifying channel mix to adapt to changing market dynamics​32:00 - Advertorial content can effectively engage older demographics and drive conversions​39:22 - Overlooking attribution can impact growth strategies​43:01 - Targeting the right audience is key to maximizing marketing dollars​45:00 - Proper media buying fundamentals are essential for successful campaigns​49:20 - Understanding break-even points is critical for brand growth and sustainability49:41 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

📺 Tatari - TV advertising with real-time data to ensure your TV Ads are optimally managed. Buy and Measure Campaigns Across Streaming TV, Linear TV, and Online Video.🔗 https://www.tatari.tv/In this episode of Chew on This, Ron and Ash connect with Sam Joachim, Head of Client Services at Tatari, and Tricia LaBarge, Sr. Director, Brand Media & Digital Marketing at Ariat International, to discuss the use of connected TV (CTV) and linear TV advertising to increase brand awareness and drive sales. Ariat partnered with Tatari, a TV advertising platform, to manage their campaigns and measure results. The discussion covers the benefits of TV advertising (longer ad time, immersive experience), measurement strategies (including next-day results and brand lift studies), content creation, and the importance of a multi-faceted approach to TV advertising (linear, streaming, and OLV). They emphasize the importance of creative, contextual alignment, and the use of robust analytics to optimize campaigns and measure success.📺 Why TV Advertising?: TV advertising offers a longer engagement time compared to digital platforms, allowing brands to build emotional connections and increase brand awareness. It’s also viewed as a more credible medium.📈 Measurement & Attribution: Tatari provides next-day measurement capabilities, enabling brands to quickly assess campaign performance. This includes baseline lift methodologies for linear TV and one-to-one IP matching for streaming, making it easier to track campaign effectiveness.🤝 Tatari’s Role: Tatari simplifies the process of buying TV ads across linear and streaming platforms, offering a holistic approach to TV advertising. They provide data and analytics, helping brands optimize campaigns and make data-driven decisions.🎯 Successful Campaign Examples: Ariat highlights successful campaigns leveraging contextual alignment (Yellowstone partnership) and athlete endorsements (Brock Purdy), showing how to effectively integrate creative, brand messaging, and media placement for maximum impact.🚀 Future of TV Advertising: Both Ariat and Tatari anticipate continued growth in streaming TV advertising, highlighting the need for agile strategies that leverage multiple platforms and data-driven optimization.0:00 - Intro​1:20 - What is Ariat?​5:13 - Engaging consumers through immersive audio-visual experiences​6:13 - TV as a credible source driving consumer trust and response​10:17 - Real-time results and insights from TV campaigns​12:01 - Incrementality and reaching new audiences through tracking​14:12 - Immediate traffic lifts after airing spots​17:06 - Understanding consumer behavior post-ad airing​20:10 - Importance of content alignment in streaming and CTV strategies​22:10 - Importance of frequency in successful TV advertising​22:50 - The customer journey after engaging with a brand​24:55 - Creative alignment in TV commercials​26:11 - Ariat collaboration with Yellowstone​28:30 - Measuring success through spikes in traffic and user response rates​30:00 - Advanced analytics for evaluating campaign effectiveness​32:01 - Understanding client KPIs for tailored advertising strategies​35:11 - The evolving nature of brand media and its integration with e-commerce​39:00 - Anticipating growth in ad-supported streaming audiences​40:44 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro​2:14 - What is Reactiv?​3:06 - Removing friction in the shopping experience​5:01 - Strategy focused on customer acquisition and value​7:05 - Using landing pages for ads and their effectiveness​9:17 - How merchants utilize top-of-funnel strategies​11:15 - Abandoned cart notifications and their effectiveness​14:03 - Data integration and tracking for brands​19:12 - Evolution of mobile apps and consumer behavior​20:36 - Convenience of technology in everyday experiences​21:11 - The relevance of apps in today's world​22:35 - Push notifications for driving customer engagement​24:09 - Prioritizing user experience​26:07 - Enhancing customer interaction without app installation​29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding​31:49 - Ease of accessing services via QR codes​37:00 - Engaging customers through notifications and updates​39:06 - Integration of Bluetooth functionalities in shopping apps​41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life’s priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success.

In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta’s changing policies regarding health and wellness brands.

💊 Supliful - Supliful is a private-label dropshipping platform that empowers you to create and sell your brand using supplements, coffee, skincare, and pet products.

This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism.