In this episode of Chew On This, Ash and Ankit are joined by Rob Schutz, a serial entrepreneur, as he discusses his experiences building marketing teams and scaling businesses across various industries, including pet products (BarkBox), men’s health (Ro), and domain acquisition (Snagged). He emphasizes the importance of initially focusing on a few key marketing channels that are already showing promise, rather than diversifying too early. He also shares insights into navigating regulatory hurdles in the healthcare industry and the challenges (and rewards) of acquiring valuable domain names. The conversation touches on building strong teams, the role of community in brand building, and the importance of data-driven decision-making in marketing.

📈 Triple Whale - Learn more about Sonar for Meta

0:00 - Intro

1:18 - What is Firebrand Digital?

4:01 - Ideal account structures for better results

5:16 - Post-iOS 14 challenges in managing ad budgets

7:03 - Importance of continuous optimization and testing

10:10 - Funnel strategies for driving new customers

12:01 - Brand awareness and conversion campaigns

15:01 - Creative content for engaging diverse audiences

22:00 - Budget allocation in brand awareness campaigns

25:30 - Exclusions in targeting

27:11 - Broad targeting and lookalike audiences

32:08 - Using Triple Whale for trusted platform data

35:51 - Nuances of different attribution models

39:01 - Assessing how many purchases are from new customers

41:10 - Proper budget allocation for existing and new customer targeting

46:01 - Simple exclusions in ad targeting for enhanced user experience

48:19 - Final chew

Follow us, subscribe to our newsletter, and to see our exclusive merch check out

https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc

​In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.

🏷️ Upzelo - Kick your business growth into high gear with a super easy-to-set-up loyalty program
🔗 https://upzelo.com/​

Unlock the secrets to effective loyalty programs and customer retention in our latest podcast episode featuring Phil, the CEO of Upzelo. Delve into the evolution of loyalty strategies, integrating data-driven personalization and sustainability practices for enhanced customer experiences. Gain practical tips on boosting retention rates and fostering genuine customer-brand connections from Phil's journey with MyPTHub to his ventures with Upzelo. Discover the future of loyalty beyond transactions, emphasizing lifestyle enhancements and customer-centric values. Tune in now for a compelling discussion that will reshape your perspective on loyalty and membership strategies!

🎙️ Dive into the world of loyalty, memberships, LTV, and the customer journey with special guest Phil, CEO of Upzelo
🔑 From Phil's journey with MyPTHub to the evolving trends in loyalty programs, this episode is packed with insights on boosting customer retention.
🌟 Discover how brands are transitioning to value-driven engagements and creating genuine relationships with customers for long-term loyalty.
🔮 Explore the future of loyalty programs as platforms for authentic customer connections and lifestyle enhancements that drive loyalty and brand affinity.

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/​

Ron Shah -   / obviceo 
Ash Melwani -   / ashvinmelwani 
Chew On This -   / chewonthisdtc

Sponsored by:

📈 Triple Whale - Learn more about Sonar for Meta

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​

In this episode of Chew On This, Ron, Ash, and Ankit focus on strategies for Black Friday success, highlighting the importance of starting early and building brand awareness throughout the year. They discuss how they learned from a challenging 2023 with their supplements brand Obvi, emphasizing the need to be proactive and adaptable, especially in light of external market factors like consumer budget constraints and marketing channel shifts. They also delve into specific tactics for retention and email marketing, emphasizing segmentation and personalization to maximize impact.

🏆 Start your Black Friday sales early. Capitalize on the holiday shopping demand that starts in October, rather than waiting for the peak days in November.

📈 Focus on building brand awareness. Don’t rely solely on paid ads. Explore organic content creation and community engagement to drive genuine interest in your brand.

📦 Experiment with creative product launches and free gifts. Offer exclusive products during the sale period and experiment with different gift tiers to encourage repeat purchases.

📧 Prioritize segmented email marketing. Customize your messaging to different customer cohorts and leverage email segmentation to improve deliverability and open rates.

💸 Maintain profitability over short-term gains. Focus on sustainable growth and resist the temptation to chase short-term revenue at the expense of long-term health.

​1:07 - AOV for first order profitability

​2:00 - Marketing strategy reboot​

4:31 - Brand awareness and improving first-time order profitability

​5:20 - 3 core pillars for improving CAC

​10:30 - From negative cash conversion cycle to positive cash flow

​14:09 - Doubling retail distribution

​16:00 - Tracking organic presence and social listening​

20:45 - Brand messaging and evergreen campaigns for acquisition​

21:51 - Expanding Black Friday sales window ​

22:33 - Understanding consumer mindset during holiday season​

24:31 - Black Friday product innovation and preparation​

27:20 - Creating excitement around product launches and promotions​

29:55 - Community engagement for driving sales

​31:02 - Free gifts and retention strategies for repeat purchases

​33:03 - Email deliverability and targeted messaging in marketing​

34:21 - SMS as a key revenue driver

38:41 - Final chews

📈 Ecommerce Equation - Business Coaching, Consulting & Community

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​