📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro​2:14 - What is Reactiv?​3:06 - Removing friction in the shopping experience​5:01 - Strategy focused on customer acquisition and value​7:05 - Using landing pages for ads and their effectiveness​9:17 - How merchants utilize top-of-funnel strategies​11:15 - Abandoned cart notifications and their effectiveness​14:03 - Data integration and tracking for brands​19:12 - Evolution of mobile apps and consumer behavior​20:36 - Convenience of technology in everyday experiences​21:11 - The relevance of apps in today's world​22:35 - Push notifications for driving customer engagement​24:09 - Prioritizing user experience​26:07 - Enhancing customer interaction without app installation​29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding​31:49 - Ease of accessing services via QR codes​37:00 - Engaging customers through notifications and updates​39:06 - Integration of Bluetooth functionalities in shopping apps​41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life’s priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success.

In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta’s changing policies regarding health and wellness brands.

💊 Supliful - Supliful is a private-label dropshipping platform that empowers you to create and sell your brand using supplements, coffee, skincare, and pet products.

This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism.

In this episode of Chew On This, Ash and Ankit are joined by Rob Schutz, a serial entrepreneur, as he discusses his experiences building marketing teams and scaling businesses across various industries, including pet products (BarkBox), men’s health (Ro), and domain acquisition (Snagged). He emphasizes the importance of initially focusing on a few key marketing channels that are already showing promise, rather than diversifying too early. He also shares insights into navigating regulatory hurdles in the healthcare industry and the challenges (and rewards) of acquiring valuable domain names. The conversation touches on building strong teams, the role of community in brand building, and the importance of data-driven decision-making in marketing.

📈 Triple Whale - Learn more about Sonar for Meta

0:00 - Intro

1:18 - What is Firebrand Digital?

4:01 - Ideal account structures for better results

5:16 - Post-iOS 14 challenges in managing ad budgets

7:03 - Importance of continuous optimization and testing

10:10 - Funnel strategies for driving new customers

12:01 - Brand awareness and conversion campaigns

15:01 - Creative content for engaging diverse audiences

22:00 - Budget allocation in brand awareness campaigns

25:30 - Exclusions in targeting

27:11 - Broad targeting and lookalike audiences

32:08 - Using Triple Whale for trusted platform data

35:51 - Nuances of different attribution models

39:01 - Assessing how many purchases are from new customers

41:10 - Proper budget allocation for existing and new customer targeting

46:01 - Simple exclusions in ad targeting for enhanced user experience

48:19 - Final chew

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https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc

​In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.

🏷️ Upzelo - Kick your business growth into high gear with a super easy-to-set-up loyalty program
🔗 https://upzelo.com/​

Unlock the secrets to effective loyalty programs and customer retention in our latest podcast episode featuring Phil, the CEO of Upzelo. Delve into the evolution of loyalty strategies, integrating data-driven personalization and sustainability practices for enhanced customer experiences. Gain practical tips on boosting retention rates and fostering genuine customer-brand connections from Phil's journey with MyPTHub to his ventures with Upzelo. Discover the future of loyalty beyond transactions, emphasizing lifestyle enhancements and customer-centric values. Tune in now for a compelling discussion that will reshape your perspective on loyalty and membership strategies!

🎙️ Dive into the world of loyalty, memberships, LTV, and the customer journey with special guest Phil, CEO of Upzelo
🔑 From Phil's journey with MyPTHub to the evolving trends in loyalty programs, this episode is packed with insights on boosting customer retention.
🌟 Discover how brands are transitioning to value-driven engagements and creating genuine relationships with customers for long-term loyalty.
🔮 Explore the future of loyalty programs as platforms for authentic customer connections and lifestyle enhancements that drive loyalty and brand affinity.

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/​

Ron Shah -   / obviceo 
Ash Melwani -   / ashvinmelwani 
Chew On This -   / chewonthisdtc

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