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In this episode of Chew On This, Ron, Ash, and Ankit focus on strategies for Black Friday success, highlighting the importance of starting early and building brand awareness throughout the year. They discuss how they learned from a challenging 2023 with their supplements brand Obvi, emphasizing the need to be proactive and adaptable, especially in light of external market factors like consumer budget constraints and marketing channel shifts. They also delve into specific tactics for retention and email marketing, emphasizing segmentation and personalization to maximize impact.

🏆 Start your Black Friday sales early. Capitalize on the holiday shopping demand that starts in October, rather than waiting for the peak days in November.

📈 Focus on building brand awareness. Don’t rely solely on paid ads. Explore organic content creation and community engagement to drive genuine interest in your brand.

📦 Experiment with creative product launches and free gifts. Offer exclusive products during the sale period and experiment with different gift tiers to encourage repeat purchases.

📧 Prioritize segmented email marketing. Customize your messaging to different customer cohorts and leverage email segmentation to improve deliverability and open rates.

💸 Maintain profitability over short-term gains. Focus on sustainable growth and resist the temptation to chase short-term revenue at the expense of long-term health.

​1:07 - AOV for first order profitability

​2:00 - Marketing strategy reboot​

4:31 - Brand awareness and improving first-time order profitability

​5:20 - 3 core pillars for improving CAC

​10:30 - From negative cash conversion cycle to positive cash flow

​14:09 - Doubling retail distribution

​16:00 - Tracking organic presence and social listening​

20:45 - Brand messaging and evergreen campaigns for acquisition​

21:51 - Expanding Black Friday sales window ​

22:33 - Understanding consumer mindset during holiday season​

24:31 - Black Friday product innovation and preparation​

27:20 - Creating excitement around product launches and promotions​

29:55 - Community engagement for driving sales

​31:02 - Free gifts and retention strategies for repeat purchases

​33:03 - Email deliverability and targeted messaging in marketing​

34:21 - SMS as a key revenue driver

38:41 - Final chews

📈 Ecommerce Equation - Business Coaching, Consulting & Community

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In this episode of Chew on This, Nick Califano, COO of Loverboy, talks about the journey of building Loverboy with Kyle Cooke of Summer House, from financing to scaling. He shares insights on the challenges of the alcohol industry, the importance of branding, and the power of community.

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history

This episode features Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, who shares her decades of experience in marketing and how to build a successful brand. She emphasizes the importance of understanding customers, breaking down silos, and being relevant. Sabrina also discusses the rise of organic content, influencer marketing, and the role of cultural differences in marketing strategies.

🤝 Sabrina believes in customer-centricity and understanding customer behavior to inform marketing strategies.

🏢 She advises breaking down silos by aligning objectives across teams, focusing on customer performance metrics.

📈 Building long-term profitability requires balancing brand and performance marketing, understanding that brand marketing can drive performance.

🚀 Staying ahead of trends requires a combination of industry insights and data-driven customer analysis.

🎯 She stresses the importance of being relevant to your customers, connecting with them on a deeper level, and then focusing on business objectives.

0:00 - Intro

​2:00 - Discusses leveraging data to inform marketing strategies effectively.​

5:15 - Emphasizes the importance of focusing on the end customer in marketing efforts.​

9:11 - Talks about the challenges of breaking down silos within organizations.

​10:06 - Highlights the need to stay ahead of trends beyond just marketing.​

14:03 - Discusses balancing brand performance with e-commerce success.​

15:41 - Notes a 19% increase in full-price business despite price sensitivity in the market.​

17:04 - Explains the emotional connection women have with lingerie brands.​

18:41 - Describes a successful pop-up event in New York that combined various marketing strategies​.

21:51 - Reflects on the importance of community and brand loyalty in marketing.​

22:50 - Discussing the importance of tapping into life moments for marketing strategies.

​23:38 - Emphasizing the need to understand customer behavior for successful bridal lingerie sales.​

24:14 - Highlighting the significance of brand pillars and taking a stand on issues.​

25:57 - Mentioning collaborations with influencers to tell authentic brand stories.​

28:34 - Stressing the importance of building relationships with influencers beyond product promotion.​

30:04 - Discussing cultural differences in marketing approaches, particularly in France.​

31:18 - Noting the success of bold campaigns and their impact on profitability.​

37:51 - Exploring the balance between brand performance and creative marketing strategies.​

41:11 - Sharing insights on tactical marketing during peak sales periods like Valentine's Day.​

44:10 - Advising to design marketing campaigns for relevance rather than just objectives.

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history