Hiring people who “do the work” is easy. Hiring people who actually own it is the hard part.

Nik sits down with Ian Myers of Oceans to break down how high-skill offshoring really works, why the best global hires should be treated as co-pilots, not task-doers, and how pairing offshore talent with AI is becoming one of the biggest leverage points in modern businesses.They dive into the realities of hiring overseas, including:

- Why most teams churn through talent every six months 

- How to build real culture across borders 

- What separates people who can do the work from people who can truly own itAnd, what matters more than perfect English? Turns out, reading and writing matters more than speaking. 

If you’re trying to scale with a lean team, this episode is for you.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work.

Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundational brand work almost always leads to expensive mistakes later.

And, what’s the difference between brand positioning and product positioning? There’s a lot to think about. 

If you’re building a brand from scratch (or trying to fix one that’s lost its way) this episode will help you find and build something people actually want to buy into.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠advertising.roku.com/limitedsupply⁠⁠.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands say they want to work with creators…but almost all of them get it wrong.

In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like. They unpack why creators aren’t just distribution, but community builders, sales accelerants, and cultural translators for brands that know how to work with them.

Ben shares hard-earned lessons from building Spritz Society, including how creator partnerships evolve as brands scale, why gifting often backfires, and how PR, seeding, and relationship-first outreach can unlock real advocacy.

They also dive into micro vs. macro creators and why saves and sends matter more than likes and comments.

If you’re tired of transactional influencer campaigns that don’t move the needle and want to build creator partnerships that actually drive trust, this episode is for you.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠advertising.roku.com/limitedsupply⁠.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter.

In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the content “assembly line” that makes every channel faster, cheaper, and more effective. He explains why this role is a force multiplier for paid and organic, how it tightens your creative feedback loop, and why more brands should stop outsourcing everything to agencies.

Nik also dives into how to approach YouTube sponsorships and evergreen creator partnerships, why creator integrations can compound over time, and how to think about TikTok Shop, affiliates, and LIVE. 

And, what’s the most underrated tactic for building “secondary presence?” You may already be doing it. If you’re trying to scale beyond Meta and Google (and want to build a stronger middle-of-funnel that drives conversion long after the ad spend) this episode is for you.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Most brands obsess over ads, creative, and traffic…and completely ignore the page where the sale actually happens.

In this solo episode, Nik breaks down exactly how to build product detail pages that convert, without gimmicks, fake urgency, or dark patterns. He walks through what makes a product page feel effortless, educational, and worth buying from.

Nik covers why PDPs should be treated like a guided experience, how to think about traffic sources before you design anything, and what absolutely needs to live above the fold if you don’t want to lose 50% of your visitors instantly. He also dives into bundling, subscriptions, comparison charts, social proof, clinical studies, and FAQs.

If your conversion rate is stuck at 1–2% and you’re wondering why paid traffic isn’t scaling the way it should, this episode is for you. 

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.

Emails sent at the exact moment that shopper is most likely to buy.

11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Black Friday isn’t a sale, it’s an attention war.And the brands winning it aren’t obsessing over bigger discounts.Nik breaks down how the smartest operators approached Q4 this year -  and why the brands that crushed weren’t the loudest, just the most disciplined. The playbook has shifted from “more ads, more assets” to fewer, sharper, strategically chaotic ideas that you can’t ignore.

You’ll learn:

> How the best BFCM offers are created and why simplicity beats cleverness> Why offer testing during Prime Day often predicts Black Friday performance> The truth about BFCM shoppers and why most never return without intentional retention flows

If you’re planning, building creative systems, or trying to scale without burning margins, this episode breaks down what the smartest operators are doing right now…and why it’s working.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.

Emails sent at the exact moment that shopper is most likely to buy.

11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

BFCM isn’t a weekend anymore, it’s an algorithm. 

And the brands winning big aren’t the ones shouting the loudest. They’re the ones sequencing offers, stacking attention, and exploiting the channels nobody else is even looking at.Growth consultant and fractional CMO Simon Wool joins Nik to break down what really happened during Black Friday and Cyber Monday and why the biggest winners were the ones spending smart, not spending more.

Simon shares real data from brands doing $10M–$20M+ and explains:> Why early November sales spike, then completely flatline until the 20th> The offer strategy that tripled Black Friday revenue for multiple brands> How to structure email + SMS (and why most brands STILL under-send)If you're scaling, testing new channels, or want a clearer path to profitable BFCM growth, this episode is for you.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.

Emails sent at the exact moment that shopper is most likely to buy.

11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Running behind on your Black Friday–Cyber Monday prep?

Nik breaks down his entire last-minute BFCM checklist (the same one he uses with top ecom brands) so you can tighten up your site, email, paid media, social, and ops before the biggest shopping week of the year.From testing every CTA and auto-apply link, to optimizing mobile layouts, updating your promos, prepping CX macros, scaling retargeting, giving affiliates what they need, and avoiding common discount-logic disasters, this is your rapid-fire guide to executing a flawless BFCM.Whether you’re listening on the go or scrambling between tasks, Nik gives you actionable steps you can implement today to maximize revenue and minimize surprises.Perfect for: founders, marketers, operators, and anyone running an ecom brand during the holiday season.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.

Emails sent at the exact moment that shopper is most likely to buy.

11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

What if the real key for CPG brands right now isn’t ads or influencers…but mastering TikTok Shop before everyone else catches up?

Nik sits down with Zain Ali of Zainith Agency to break down how he’s helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry.

Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren’t the ones with the best creative, but the ones flooding the platform with volume.

They get into:> Why TikTok Shop is a pure momentum game (and how to trigger it)> What makes a product truly “TikTok native”> The sampling + affiliate strategy behind every seven-figure shop> How TikTok virality boosts Amazon ranks and retail sell-through

This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.

Emails sent at the exact moment that shopper is most likely to buy.

11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution?

Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business.

Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at. 

They get into:

> How to think distribution-first instead of DTC-only

> Why real scalability comes from where you sell, not what you sell

> Turning a basic product into an emotional outcome people crave> How to win in retail without burning money

> The metric founders should obsess over instead of ROAS

This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.

Emails sent at the exact moment that shopper is most likely to buy.

11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma