Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters.

In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that are going to change how brands build, sell, and scale in the age of AI commerce. From making your entire product catalog readable by LLMs to a massive affiliate play that could reshape the publisher ecosystem, Shopify isn't just keeping up with AI — they're betting the whole roadmap on it.

Nik covers the vibe coding integration that finally makes one-shot landing pages a reality inside your main Shopify store, why Sidekick is actually worth your attention now, and how the Shop app is positioning itself to become the default shopping agent across every AI surface you use.

Plus: the smaller updates that quietly matter — A/B testing on live themes, scheduled go-lives, WhatsApp as a native marketing channel, and what checkout intelligence actually means for conversion.

If you've been watching the agentic commerce wave from the sidelines, this is your signal to start paying attention.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠.

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Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Most brands spend thousands driving traffic but send visitors to the wrong pages.

In this solo episode, Nik breaks down his complete process for creating high-converting landing pages and listicles that turn paid traffic into customers.

From research and copywriting to UX, design, and testing, Nik shares the exact framework he uses to build pages that consistently outperform traditional product pages and homepages.

You'll learn:

Whether you're running paid social, optimizing conversion rates, or building your next campaign, this episode is packed with practical strategies you can implement immediately.

And be sure to check out the links below to see the listicle examples Nik shares during the episode

Bioroot labs listicle - nik.co/pod-lp-1
Bioroot labs PDP - nik.co/pod-lp-2
Hydroh listicle - nik.co/pod-lp-3
Hydroh PDP - nik.co/pod-lp-4
Koriderm listicle - nik.co/pod-lp-5
Purestrike listicle - nik.co/pod-lp-6
IM8 8 Reasons Why - nik.co/pod-lp-7
Gruns collab - nik.co/pod-lp-8
Gruns 7 reasons - nik.co/pod-lp-9
Gruns 6 reasons - nik.co/pod-lp-10

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠⁠.

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Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Your landing page is good…but AI can make it great!

In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategies.

Listen as ne discusses how AI accelerates page creation, enhances ad creative, and enables hyper-targeted merchandising, while also warning about potential pitfalls of AI-generated garbage if not managed properly.

Nik also talks about:

Whether you're an AI skeptic or a seasoned DTC pro looking to make some improvements, this solo episode is packed with ideas you can use today.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠.

---

Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

AI is everywhere…but what's actually working for brands today?

In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from DTC powerhouses like Unilever, True Classic, Jones Road Beauty, and Athena.

This session cuts through the hype and shares how these market leaders are putting AI tools to work across marketing, ecommerce, customer experience, operations, and search.

From AI-powered personalization and creative testing to AI search optimization, autonomous agents, and team-wide AI adoption, this conversation explores the practical applications brands are implementing right now and where the technology is heading next.

Whether you're overwhelmed by the pace of AI innovation or looking for actionable ideas you can bring back to your team, this episode is packed with real-world insights from operators on the front lines.

And don't miss your chance to sign up for this year’s Ecom AI Summit, taking place on June 25 at Webster Hall in NYC: https://ecomfounders.com/pages/ai-summit

What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠.

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Want more DTC advice? Check out the⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind.

Liam Millward, co-founder and CEO at Instant, returns to Limited Supply for a deep dive into how AI is completely reshaping ecommerce, retention marketing, and the way modern brands operate.

Nik and Liam break down how brands are moving from generic flows and static campaigns to fully dynamic, individualized experiences where every shopper receives a unique email, message, and buying journey.

They also discuss:

This episode is packed with practical insights for founders, marketers, ecommerce operators, and anyone trying to understand where AI is taking business next.
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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠.

---

Want more DTC advice? Check out the⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma⁠⁠⁠

What actually keeps customers coming back?

In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (https://www.boringecom.com/) to break down the systems behind high-retention ecommerce brands.

From his time leading growth and retention at Feastables to building retention programs for some of the fastest-growing supplement brands in the world, Joseph shares how modern retention goes far beyond email marketing.

They dive into onboarding flows, product inserts, gifting strategies, subscriber psychology, and why the best brands obsess over customer experience at every touchpoint.

They also explore how AI is changing ecommerce operations from CRO systems and generative email workflows to building smarter customer insights with tools like Claude, Manus, Fireflies, and OpenAI voice models.

If you run a subscription brand, consumable product, or ecommerce company focused on long-term growth, this episode is packed with actionable retention strategies.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠instant.one/sharma⁠⁠⁠.

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Connect with Joseph on LinkedIn: https://www.linkedin.com/in/joseph--siegel/

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Want more DTC advice? Check out the⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on.

Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of the biggest shifts in commerce right now: why Reddit has quietly become the most influential product research layer on the internet…and how brands are massively underutilizing it.

Vinay breaks down how the platform went from “memes and karma” to a high-intent decision engine where real purchase decisions happen daily. They explore how AI has actually increased the value of human conversation, why Reddit threads are now baked into everything from Google results to AI recommendations, and what that means for the future of marketing.

They also dive into the biggest mistake brands make on Reddit: showing up like a brand. 

If you’re a brand trying to win in a world flooded with AI-generated content, this episode is your guide to tapping into the last truly human corner of the internet.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠instant.one/sharma⁠⁠.

---

Want more DTC advice? Check out the⁠⁠ Limited Supply YouTube page⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠DTC newsletter⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠ https://www.twitter.com/mrsharma⁠

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Connect with Vinay on LinkedIn: https://www.linkedin.com/in/vinay-sridhar/

Learn more about Reddit Pro: https://nik.co/reddit-pro

Explore Reddit Dynamic Product Ads: https://nik.co/dpa

Most brands don’t fail because of bad products…they fail because their funnels don’t convert.

In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands and introduces his concept of performance branding: building brand and driving conversions at the same time.

He shares a practical playbook for testing angles, finding winning audiences, and turning one idea into a high-converting funnel using listicles, landing pages, and creators. Plus, he breaks down how AI is making it faster than ever to build and scale.

If you want to improve conversion and scale smarter, this episode gives you strategies you can start using immediately.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠instant.one/sharma⁠.

---

Want more DTC advice? Check out the⁠ Limited Supply YouTube page⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠ Limited Supply Slack Channel⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠DTC newsletter⁠⁠

Follow Nik on Twitter:⁠⁠ https://www.twitter.com/mrsharma⁠

What actually separates a $2M brand from a $100M one?

Nik Sharma joins John and Bart of The Checkout Podcast to break down what the fastest-growing e-commerce brands are doing differently, from product and brand to execution, hiring, and marketing strategy.

The conversation goes beyond surface-level tactics and gets into the real drivers of scale: timing, talent, product quality, and relentless execution.

Nik explains why most brands don’t fail because of marketing…they fail because they never build a true brand or a product good enough to scale.

You’ll learn:

- Why “right place, right time” still matters more than you think

- The difference between a product business vs. a real brand

- How top brands win with better execution, faster iteration, and more creative output

If you’ve ever wondered why some brands explode while others plateau, this episode gives you the real answer!

What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠instant.one/sharma⁠⁠⁠.

---

Want more DTC advice? Check out the⁠⁠ Limited Supply YouTube page⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠ Limited Supply Slack Channel⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s DTC newsletter: ⁠⁠⁠https://bit.ly/3mOUJMJ⁠⁠⁠

Follow Nik on X: ⁠⁠https://x.com/mrsharma⁠

Also, be sure to check out the Checkout Podcast at their YouTube channel

What are the fastest-growing DTC brands actually doing right now?

In this solo deep dive, Nik breaks down the exact playbook behind today’s highest-performing consumer companies, especially in supplements, telemedicine, and subscription-driven businesses.

After studying dozens of breakout brands and compiling 40+ pages of notes, Nik shares the 7 core strategies driving modern DTC growth, from acquisition to retention to product page optimization.

At the center of it all is a major shift: the best brands aren’t optimizing for quick conversions anymore, they’re building for long-term value (LTV).

Straight from the operators behind today’s fastest-growing companies—If you’re building, scaling, or optimizing a DTC brand, this episode is for you!

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.

Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠instant.one/sharma⁠⁠.

---

Want more DTC advice? Check out the⁠ Limited Supply YouTube page⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠ Limited Supply Slack Channel⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s DTC newsletter: ⁠⁠https://bit.ly/3mOUJMJ⁠⁠

Follow Nik on X: ⁠https://x.com/mrsharma