Do you need to know how to code to create an app? Hint: you don’t.

Nik sits down with Billy Howell, founder of Stupid Simple Apps, to unpack the booming trend of vibe coding—a radically accessible way to build custom web apps using AI, with little to no coding experience.

Billy shares his personal evolution from failing a college coding class to running a thriving app agency, thanks to tools like Replit, Cursor, and ChatGPT. They talk about how operators and founders are bypassing bloated SaaS costs, building internal tools fast, and solving real business problems in record time.

And, what exactly is an API? Billy breaks it down. 

Whether you’re a DTC brand operator, indie hacker, or just AI-curious, this is the blueprint for building fast, selling smart, and skipping the gatekeepers.

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

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