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We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we head into Q4, we talk about ad account builds, creating a memorable brand, we get deep into meta media buying and creative diversification and what that means for your ad account and lots more.
00:00 Introduction
06:04 Channel Diversification Strategies
11:52 Creative Approaches in Advertising
17:46 Measuring Marketing Effectiveness
24:05 Balancing Brand and Performance Marketing
34:00 Building Memorable Brands
39:07 The Challenge of DTC Marketing
44:13 Optimizing Meta Ads for Performance
51:47 Creative Diversity in Advertising
56:05 Adapting to New Platforms: Reels vs. Feed
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
David's first appearance on the podcast:
YouTube - https://youtu.be/ostjzdP7y2U
Spotify - https://open.spotify.com/episode/6Ep75J0weFLw8umy3hzpJ6?si=ac6a3dbd8af64018
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Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
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First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
11:27 Jones Road Beauty's New Product Launch
27:04 Preparing for BFCM: Strategies and Insights
38:31 Inventory Management and Marketing Collaboration
42:46 Product Launch Strategies and Team Dynamics
47:23 Innovative Approaches for Black Friday Campaigns
52:33 Direct Mail and Retention Strategies
56:41 Web UX and Team Collaboration
01:01:11 Service-Based Business Marketing Insights
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
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Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
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This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.
00:00 Introduction
06:08 The Rise of the Creative Strategist Role
08:59 Navigating the Shift from Audience Targeting to Creative
12:13 The Importance of Data in Creative Workflows
15:03 Future Predictions for Creative Strategy and AI
17:57 Building a Command Center for Creative Strategists
20:49 The Role of Research in Creative Development
23:45 The Future of Performance Creative
40:12 The Importance of Research in Creative Strategy
43:40 AI's Role in Creative Workflows
46:32 Navigating Capital and Growth Strategies
50:16 Investing in Product Development and Team Growth
53:03 Measuring Marketing Effectiveness
55:43 Leveraging AI for Creative Processes
01:02:25 Building Core Competencies in Performance Creative
01:11:50 Contrarian Views on DTC Marketing
MOperators Hotline:
To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.
00:00 Introduction
18:47 Sweepstakes Performance and Learnings
26:48 Post-Sweepstakes Analysis and Future Strategies
28:43 The Impact of Sweepstakes on Conversion Rates
33:22 Upper Funnel Investment and Media Mix Modeling
35:31 Planning for 2025: Balancing Q4 Execution and Future Goals
40:41 The Importance of Strategy vs. Tactics in Business
52:06 Empowering Teams: Delegation and Accountability in Strategy
58:29 Understanding Competing Strategies in Business
01:01:14 Aligning Marketing and Finance for Success
01:04:30 Navigating Tactics and Strategies Effectively
01:07:51 Balancing Revenue Growth and Brand Equity
01:10:38 The Importance of Constraints in Strategy
01:12:56 Iterative Approaches to Strategy Execution
01:15:34 Communicating Strategies Clearly to Teams
01:18:54 Learning from Strategy Failures
01:21:47 Continuous Improvement and Efficiency in Operations
MOperators Hotline:
To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more.
To be in with a chance to have yours used on the show, click the link below to apply:
MOPERATORS HOTLINE
00:00 Introduction
02:56 Ad Creative Strategies for Black Friday
05:47 Exploring New Analytics Tools
09:00 Innovative Advertising Channels
11:49 Setting Expectations for BFCM Spend
17:59 Understanding Marketing Spend as a Percentage of Revenue
20:54 Building a DTC Business from Amazon
34:47 Creative Diversity and Audience Engagement
Sean's sensitivity table:
https://x.com/SeanEcom/status/1707573084243513700
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
00:00 Introduction
This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more.
00:00 Introduction to Shopify and Harley's Journey
04:09 Founder Mode: Insights and Experiences
23:13 The Importance of Being in the Details
34:01 Chaos Monkey: Streamlining Operations
49:52 The Future of Shopify: A Retail Operating System
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates.
00:00 Introduction
07:20 The Power of Creative Diversity
21:47 The Magic of Founder Mode
28:18 Delegating and Hands-On Involvement
32:31 The Challenges of Direct-to-Consumer Brands
33:56 Connecting with Employees at All Levels
36:30 Facebook's Ad Updates
43:03 The Cost of Creative
01:04:06 Finding Affordable Creative Talent
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Haus.
Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more.
00:00 Introduction
10:40 Nectar's Multi-Brand Approach in the Mattress Space
18:23 Building Custom Tools for Measurement
20:50 Differences Between Out-of-the-Box Tools and Custom Tools
24:04 Using Geo Tests to Validate Channel Performance
27:23 Measuring Efficiency and Performance Leading Up to a Holiday
35:01 The Importance of Process and Structure in Marketing
37:48 Benchmarking and Measuring Performance
44:20 Capturing Demand and Market Share
49:31 Building Custom Tools for Creative Analysis
55:37 Setting Up Tests and Analyzing Results
01:05:27 Optimizing YouTube Attribution and Engagement
01:10:07 Comparing Performance Across Platforms
01:13:02 Data-Driven Creative Optimization
Related episode: E001: A Deep Dive into Attribution and Measurement:https://youtu.be/2KGpQ7PAy9Y
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
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https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
00:00 Introduction
04:40 The Background of a CEO in E-commerce
07:16 The Importance of Marketing Knowledge for CEOs
09:08 The Role of Content and Understanding the Attention Economy
12:01 The Importance of Survival and Longevity in Business
19:49 The Significance of Incrementality in Marketing
21:05 The Day-to-Day Responsibilities of a CEO
27:36 CEO's Involvement in Marketing and Budgeting
32:24 Collaboration between CEO and Marketing Team
33:06 Using Data Analytics for Marketing Optimization
35:05 The Role of Finance in Driving Growth and Profitability
37:25 The Future of Advertising: The Creator Economy
49:12Partnering with Creators and Leveraging Earned Media
56:16 Taking Big Swings: Investing in High-Profile Partnerships
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
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