"Be a friend like Skoal, always there in a pinch

Love your woman like a Chevy, steady as a rock

When you've got something to say, do it like your Browning, and try to shoot 'em straight"

This is the EXACT principle I covered in an episode a few weeks ago:

Original Grain says their watches are Rugged & Dependable, like the men who wear them

Jack Daniel's has said their whiskey is bold & complex, just like those who enjoy it

Ridge says their wedding rings are as reliable as the men who wear them

After you watch this episode, go to ChatGPT, tell it to write 100 positive adjectives that could be used to describe your product AND your target customer, then start testing copy that follows this formula:

Our [product] is [positive attribute] & [positive attribute], just like the [target customer] who [action verbs] it

It'll make you more money, I promise

Shoutout to the guys who actually wrote the song, Joe Fox, Chase McGills, and Josh Miller... I wonder if they do any freelance copywriting for ecom brands. They're better at it than 99% of us.

Tactical & Practical is sponsored by Intelligems.io - if you're feeling inspired to write some new copy after this episode, make sure you TEST IT with Intelligems to maximize the PROFIT you can extract from your shopify store. Test copy, images, videos, prices, buttons, and everything else you can think of with Intelligems.io - let 'em know I sent you and start making more money today!