By DTC Newsletter and Podcast
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2727 ratings
The podcast currently has 530 episodes available.
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Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to leverage this feature, covering everything from the basics to advanced strategies like cross-selling and A/B testing.
Key Insights You'll Learn:
Why A+ Content Matters: Understand why A+ content is the most crucial part of your Amazon listing and how itās your last chance to convince customers.
How to Use Premium A+ Content: Discover how you can access Premium A+ content for free and leverage features like carousels, videos, and hotspots.
Effective A+ Content Strategies: Learn tips for creating visually stunning and highly informative A+ content that speaks to your customer's needs.
Actionable Tips from the Episode:
Leverage Premium A+: Itās free if you meet Amazon's criteria, so ensure you use this feature to make your content stand out.
Think Like Your Customer: Craft your A+ content by anticipating the problems your product solves and communicating your value proposition effectively.
Use A/B Testing: Experiment with different formats, layouts, and content types to optimize conversion rates.
Utilize Lifestyle Imagery: Use imagery that resonates with your audience to create an emotional connection and tell your productās story.
00:00 - Introduction to Amazon A+ Content
04:00 - Designing Effective Amazon A+ Content
08:00 - AB Testing and Analyzing A+ Content Performance
12:00 - Restrictions and Guidelines for Amazon A+ Content
16:00 - Amazon's Evolution in Brand Experiences
#AmazonAPlusContent #EcommerceTips #ContentStrategy #SEO #AmazonMarketing #DigitalMarketing #ProductBranding #ABTesting #CustomerEngagement #ContentCreation
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Hello and welcome to the DTC Podcast! Today, weāre joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising.
Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager
Key insights from this episode:
Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500.
Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote.
Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions.
Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku.
Timestamps:
0:00 - Introduction & The Evolution of TV Advertising
4:50 - The Role of Creative Strategies in CTV Advertising
9:30 - Roku's Shopify Integration & Action Ads
14:00 - Best Practices for CTV Advertising Campaigns
19:00 - Optimizing Ad Spend & The Future of CTV
Hashtags:
#CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising
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Subscribe to DTC Newsletter - ā https://dtcnews.link/signupā
Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear.
Hello and welcome to the DTC Podcast, Iām Eric Dyck. Today, weāre excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka.
In this episode, we delve into the pivotal moments of brand evolution and the power of a compelling narrative in shaping a brand's journey. We'll explore the intersection of brand identity and performance marketing, and the crucial role of storytelling in creating an authentic and engaging brand experience.
The Eureka Moment: where niclas realized everything is a story, and how it revolutionized his approach at Salomon and Houdini.
Crafting Iconic Brands: Learn how Niclas helped transform these outdoor brands into cultural icons, blending innovation with captivating stories.
Future of Branding and why you should never call what you make CONTENT, instead focusing on the fusion of brand story telling and strategic marketing.
Niclas also pitches me on changing the name of this podcast to Direct to User, reflecting his philosophy and approach while working with brands like Houdini, where the focus is on viewing customers not just as consumers but as users who actively engage with the product.
I'll take it under consideration, but I already have the hat...sooo
Join us as we uncover these insightful perspectives with Niclas, offering valuable lessons for brand builders and marketers alike.
Timestamps:
00:00:00 - Introduction to Niclas Bornling and the Art of Storytelling in Branding
00:02:00 - The Evolution of Brand Identity at Salomon and the Outdoor Industry
00:14:20 - Breaking Into the Running Shoe Market: Insights from Craft Sportswear
00:33:10 - The Rise of Challenger Brands in Running Footwear: Hoka and On's Success
00:47:30 - Direct Response Marketing Strategies in Sports Apparel
Hashtags:
#BrandStorytelling
#RunningShoes
#DTCMarketing
#SportsApparel
#CraftSportswear
#InnovationInSports
#AthleteBranding
#MarketingStrategies
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Hello and welcome to the DTC Podcast! Today, we're joined by the creative minds from Pilothouse: Taylor and Aves, who share their expertise on preparing for smaller but increasingly important holidays, such as Halloween. With Halloween and Thanksgiving on the horizon, this episode dives into strategies to capitalize on these growing consumer moments.
Key Takeaways:
Why starting your holiday campaigns earlier can yield better results.
The benefits of cooperating with cultural trends instead of merely following them.
How creative testing methods can find winning ads more efficiently, ensuring you maximize your marketing efforts.
Timestamps:
00:00 - Intro: Halloween Trends in Marketing
02:00 - Evergreen Testing and Metaās Advantage Plus
06:00 - Creative Strategies for Halloween Campaigns
12:00 - Stocking the Pond: Preparing for Q4
16:00 - Creative and Data Integration for Better Ad Performance
24:00 - A Preview of the C-Suite Mastermind Workshop
Hashtags:
#MetaMarketing #HalloweenCampaigns #EvergreenTesting #MediaBuying #CreativeStrategy #DigitalMarketing #HalloweenTrends #MetaAdvantagePlus #DTCMarketing #Q4Marketing #EcommerceSuccess #MarketingInsights #CreativeAdvertising
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In this episode of the DTC Podcast, we dive deep into the strategies for successful international expansion with Kasper Kubica, co-founder of Carpe, a leading DTC brand specializing in sweat solutions, and Tom Griffin from Passport, a global shipping and internationalization partner for DTC brands. š
Ready to reach your brandās global potential? Your Passport to easier international growth is here.
https://passportshipping.com
Kasper shares how Carpe went from a college dorm room idea to a brand with a strong international presence, and how they transitioned from passive international sales to an intentional, strategic approach for global growth. š
Tom provides insights into how Passport simplifies the complexities of international store localization, shipping, duties, and compliance, enabling brands to scale globally without sacrificing profitability or customer experience.
Listen to learn:
The importance of moving from passive to intentional international growth.
How to overcome the logistical and compliance challenges of selling overseas.
The critical role of localized marketing in building trust and increasing conversion rates in new markets.
Whether youāre already selling internationally or just thinking about it, this episode is packed with actionable insights to help you tap into new markets effectively and profitably.
Keywords: DTC podcast, direct-to-consumer, international expansion, global growth strategy, e-commerce logistics, Carpe, Passport shipping, international sales, localization, digital marketing, cross-border sales, customer experience
Timestamps:
00:00 - Introduction to Carpe's International Expansion
02:00 - Challenges in International Logistics and Compliance
05:00 - The Role of Passport in Carpe's Expansion
08:00 - Localizing Marketing Strategies for International Markets
12:00 - Lessons Learned: Testing and Experimentation in New Markets
15:00 - Profitable International Growth: Key Takeaways for DTC Brands
Hashtags:
#DTCGrowth #InternationalExpansion #EcommerceLogistics #GlobalMarketing #CrossBorderCommerce #CarpeSweatSolutions #PassportShipping #ScalingDTCBrands #DigitalMarketing #ComplianceSolutions #EcommerceSuccess #DTCpodcast #BrandLocalization #CustomerExperience #GlobalEcommerce
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Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand thatās making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth.
https://saltandstone.com
In this episode, we dive deep into:
How Salt & Stone achieved 5x growth in digital revenue in under a year.
The impact of prioritizing hero products, like the Mini Discovery Set, on customer acquisition and retention.
Effective tactics for optimizing ad spend across Meta, TikTok, and other platforms.
If youāre looking to grow your DTC brand through actionable insights, this episode is packed with valuable takeaways!
Timestamps:
0:00 - Introduction: Meet Dejan Rankovic, SVP of Digital at Salt and Stone.
3:00 - Scaling Dr. Squatch and Transitioning to Salt and Stone.
8:00 - Digital Growth Strategy: Achieving 5X growth.
14:00 - Conversion Rate Optimization (CRO) Tactics.
18:00 - Influencer Strategy Deep Dive: Finding the right influencers.
23:00 - Expanding on Amazon: Strategies for growth.
27:00 - Scent as a Key Differentiator in Marketing.
Hashtags:
#DTCPodcast #DirectToConsumer #DigitalMarketing #BrandGrowth #SaltAndStone #InfluencerMarketing #eCommerceStrategy #MarketingTips #SEO #DigitalRevenue #BusinessGrowth #DejanRankovic #Entrepreneurship #AmazonStrategy #ProductMarketing
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Welcome to the DTC Podcast! Today, we're joined by Brian Juhos from the Pilothouse Google Ads team, who shares key insights into optimizing Google Ads campaigns for maximum profitability. In this episode, Brian breaks down common mistakes brands make in their Google Ads strategies and explains why aligning ad campaigns with real business objectives is essential for sustainable growth.
Brian discusses how many brands rely on generic ROAS targets or arbitrary product categories, which can lead to wasted ad spend and missed opportunities. He introduces a more strategic approach by segmenting Google Ads campaigns based on real unit economics, such as margins and contribution margins, to ensure every campaign is profitable and well-targeted.
Key takeaways from this episode include:
Align Google Ads with Business Realities: How to move beyond a single ROAS target and optimize campaigns based on product-specific data like margins and fulfillment costs.
Avoid Common Mistakes: Why using blanket ROAS targets or arbitrary product categories can hurt your bottom line and how to structure your campaigns for success.
Leverage Smart Bidding Strategies: Insights on using smart bidding effectively and when to consolidate or segment campaigns for optimal performance.
Brian also discusses tools and techniques to better understand your unit economics and how to use that data to create smarter, more effective ad campaigns. If you're looking to take your Google Ads strategy to the next level and align it with your business objectives, this episode is packed with actionable insights that can help you maximize your ad spend.
Listen now to learn how to fine-tune your Google Ads campaigns and drive growth for your DTC brand!
Timestamps:
00:00 Introduction to Unit Economics in Google Ads
04:00 The Flaws in Traditional Campaign Segmentation
09:00 The Pitfalls of Using Flow Boost Strategies
13:00 Optimizing Google Shopping Ads for Better Profitability
17:00 The Dangers of Over-Segmentation in 2024
21:00 Case Study: Real-Life Application of Advanced Segmentation
Hashtags:
#GoogleAds #DigitalMarketing #EcommerceStrategy #ROASOptimization #AdCampaigns #MarketingTips #DTC #OnlineAdvertising #GrowthHacking #AdPerformance #MarketingPodcast #UnitEconomics #Pmax #ShoppingAds
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Hello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses.
Experience iAdvize Yourself (and Get Yourself a FREE Pair of Glasses)
In this episode, we discuss how brands can harness AI to improve customer interactions, drive engagement, and ultimately boost growth. From integrating AI in a way that maintains a human touch to leveraging real-time data for better customer insights, this conversation is packed with actionable strategies for any DTC brand looking to improve its customer experience.
Key insights include:
How AI can help scale personalized customer interactions.
The balance between automation and human touch in customer service.
Strategies for using AI-driven data to understand and respond to customer needs.
Timestamps:
0:00 - Introduction: AIās Role in E-commerce
2:30 - Payne Glasses' Challenges Before iAdvize
5:00 - Transforming Customer Experience with AI Chatbots
7:30 - The Future of AI in E-commerce: Predictions and Opportunities
10:00 - Boosting Conversions: Real-World Results with AI
13:00 - How to Experience the iAdvize Chatbot and Special Offer
15:30 - Closing Thoughts: Why Now is the Time for AI in E-commerce
Hashtags:
#Ecommerce #AI #Chatbot #CustomerExperience #DTC #DigitalMarketing #ConversionRate #PayneGlasses #iAdvize #AIAssistant #MarketingTrends #Shopify #OnlineShopping #Podcast #DTCpodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
The podcast currently has 530 episodes available.
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