By Kurt Elster, Paul Reda
4.7
256256 ratings
The podcast currently has 530 episodes available.
“PR is the highest leverage activity, and we’re not taught that because it’s easier to just create a reel and hope it goes viral.”
In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn’t take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.
LinksAlso available on YouTube: https://youtu.be/djnSFyBsB7M
We explore Shopify’s latest updates to simplify customer acquisition through its Shop Campaigns tool.
Host Kurt Elster talks with Shopify's Andrius Baranauskas, Product Director for Shop Campaigns, Shopify's not-so-secret weapon for getting new customers on autopilot.
Later, Nathan Onesian, Director of Ecommerce from melin, and Nick Daniels, Senior Ecommerce Manager, from OluKai spill how Shop Campaigns turned into their secret weapon for scaling fast.
Key Takeaways:
Guests:
Andrius Baranauskas, Product Directorat Shopify
Nathan Onesian, Director of Ecommerce at melin
Nick Daniels, Senior Ecommerce Manager at OluKai
Links:
Don't forget to like, comment, and subscribe for more insights into growing your Shopify store!
Sponsors:
Never miss an episode:
Subscribe wherever you get your podcasts: https://link.chtbl.com/tusp
Join Kurt's newsletter: https://kurtelster.com/
Help the show:
Ask a question in The Unofficial Shopify Podcast Facebook Group: https://www.facebook.com/groups/UnofficialShopifyPodcast/
Leave a review: https://ratethispodcast.com/unofficial
Subscribe wherever you get your podcasts: https://link.chtbl.com/tusp
What's Kurt up to?
See our recent work at Ethercycle: https://ethercycle.com/work/
Subscribe to our YouTube Channel: https://www.youtube.com/user/ethercycle
Apply to work with Kurt to grow your store: https://ethercycle.com/apply
“I’m a builder. I want to be building a team, building an exceptional product, and competing every day.”
Kyle Hency had a simple goal: create a brand that speaks authentically to men like him. What started as a fun idea among friends quickly grew into Chubbies, a $100M+ brand known for its short shorts and unapologetic personality. In this episode, Kyle reflects on the early days of experimenting with marketing, the challenges of scaling, and the unexpected lessons learned along the way. We explore how he transitioned from building Chubbies to co-founding Loop Returns, and now, his latest venture, GoodDay Software, an ERP solution for Shopify merchants. It’s a journey of reinvention, risk, and relentless pursuit of creating something new—while keeping things fun.
Show Links"Our number one best-selling product… it’s called the Dink Master."
Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball.
🎯 Episode Highlights:
👤 About Connor Hance:
Connor Hance, a former D1 tennis player for UCLA, stumbled into the world of pickleball during the pandemic. What started as a casual interest quickly turned into a thriving business. Today, Connor is known as the #1 content creator in the pickleball community, with his brand Enhance Pickleball dominating both on Amazon and across social media platforms. From his early days taping pickleball courts at his parents’ tennis facility to launching a successful line of pickleball products, Connor’s story is one of passion, perseverance, and smart content strategy.
Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.
Show LinksTackle the increasingly troubling issue of returns fraud in the e-commerce world. As return fraud rises, this once-overlooked issue is now a major concern for online retailers. You'll learn how fraudsters are gaming the system and the wild, often unnoticed, methods they're using to rip off small businesses. Brace yourself for a journey into the less-talked-about side of your shopping cart. Join us as we explore the critical steps needed to combat this growing challenge.
Show Links“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”
In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you’re an experienced store owner or just starting out, Stafford’s insights will help you navigate the challenges of online retail and achieve lasting success. Tune in for a mix of compelling stories and actionable tips that can transform your e-commerce business.
Show LinksBuildGrowScale
Microsoft Clarity
Lucky Orange
Persuasion by Robert Cialdini
SponsorsZipify
Cleverific
Never miss an episodeStep into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals the intricacies of creating a commercial that’s not just a spoof, but a smart, cost-effective marketing strategy. This episode is more than just a behind-the-scenes glimpse; it’s an invitation to reconsider the power and potential of creative thinking in the digital marketplace, challenging listeners to think differently about the intersection of commerce, culture, and creativity.
Show Links"Buying a business is so much faster than building one and so much safer if you buy big enough."
Also on YouTube: youtu.be/BuDtoDsC4tA
Get the inside scoop on buying and selling Shopify stores from Gregory Elfrink at Empire Flippers. From the highs of a $13 million payday to the lows of emotional burnout, Gregory spills the secrets and dirty truths of the business game. Gregory, with over eight years of experience, shares valuable insights on the benefits of acquiring an established business, essential steps for preparing a store for sale, and key factors influencing business valuation. If you're ready to play big and cash in, this episode is your backstage pass to the raw, unfiltered realities of the e-commerce hustle.
Show LinksAlso on YouTube: https://youtu.be/fIDw3fvPPgI
Unpack the intricacies of Shopify's Checkout Extensibility— a feature poised to revolutionize online commerce.
With global commerce evolving, this episode offers a sophisticated look at the future of digital checkouts, where efficiency and innovation converge.
Show LinksThe podcast currently has 530 episodes available.
3,455 Listeners
191 Listeners
1,447 Listeners
317 Listeners
726 Listeners
1,317 Listeners
372 Listeners
16,596 Listeners
570 Listeners
740 Listeners
851 Listeners
532 Listeners
2,561 Listeners
349 Listeners
141 Listeners