Also Available on YouTube: youtu.be/_nqN9HyOpxM

What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.

No paid ads until last month. No Amazon. No selling out to scale.

Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product.

Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers.

Key Takeaways:

• How to build 80k Instagram followers organically
• The ASMR video strategy getting thousands of views
• Review incentive system that drives social proof
• Why they refused millions in Amazon revenue
• Klaviyo automation that actually converts
• Building authentic brand community on Shopify

Fair warning: you'll want to detail your car after this one.

Sponsors:

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com/unofficial

Zipify - Build high-converting sales funnels
zipify.com/KURT

Guest Links:

Shine Supply - Colby's detailing brand
shinesupply.com

Shine Supply Instagram - 80k followers, zero ads
instagram.com/shinesupply

Mentioned Tools:

Shopify - Ecommerce platform
shopify.com

Klaviyo - Email marketing automation
klaviyo.com

Loox Reviews - Photo review system
loox.app

Work With Kurt:

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ethercycle.com/apply

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ethercycle.com/work

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.