With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subsequent to that date, certain interviewees are no longer affiliated with the companies referenced.Key takeaways:0:00 Introduction0:28 Chloe Thomas, Ecommerce Masterplan5:59 Janis Thomas, Look Fabulous Forever11:12 Bobbie Ttooulis, Global Freight Solutions13:25 James Kearns, Rapanui17:20 Hamish Stacy, Oreo20:45 Adam Clarke, S36021:10 Amy Wisniewski, Lucky Saint21:29 Vogue Williams, Entrepreneur & Media Personality22:46 Gavin Smith, Pizza Pilgrims26:30 Swagat Choudhury, Mars WrigleyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa - this episode’s full of insights you can put to work right away!

In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising. 

We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level. 

Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead of the competition. 

We wrap up with ways to connect with Hiren directly, so you can continue learning from his expertise.

You can check out Anstrex here and use NICK_20 for 20% off!  https://anstrex.com/tiktok 

Key takeaways:

0:00 In today’s episode…

1:48 About Hiren

8:32 TikTok: The Rise of Paid Advertising

10:57 The Traits Of High Performing Tiktok Ads

18:07 How to start marketing on TikTok on a tight budget

22:02 What Is the Margin on TikTok?

24:44 How Anstrex Helps with Tiktok Ads

35:22 How to reach out to Hiren

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

This week’s episode is packed tighter than a tea bag! Here’s what’s brewing:

• A standout quote of the week from Nick’s agency, Spec 

• Fresh Shopify news: all about the new Shopify Launch Check 

• A peek at upcoming events - we’re featuring at Ecommerce Expo next week! 

• Global update: China expands warehousing across the UK & Europe 

• Key partner updates you won’t want to miss 

• Our quick-fire Quivier to test your knowledge 

• Plus, this week’s agency learning straight from Nick’s team 

It’s a flavourful mix of insights, updates, and fun - the perfect blend for your tea break.

SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. 

From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. 

We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.

If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today.

Key takeaways:

0:00 In today’s episode…

1:52 How to Start Doing SEO on Shopify

5:24 Shopify and Yotpo: Switch to Seguno

8:14 6 things to speed up your site

10:38 How to fix Image sizes and slow page speed

14:06 What to do about Vendor pages

17:23 Five important SEO tips for your website

22:35 Google’s Changed! What you need to know

25:15 The thing a lot of brands are getting wrong

27:55 Don’t skip these off-site SEO tips to get ahead

33:36 Tips for building quality links on your website

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Brew in hand? This week on your tea break Nick shares:

• A quote to spark fresh thinking and keep you inspired 
• Big takeaways from our SEO & PPC adventures (plus a few exciting surprises) 
• Shopify update of the week: Finally we can white list crawler tools on Shopify!
• And of course, our weekly quivia to test your knowledge
  

Short, sharp, and full of flavour - the perfect break to fuel your week!

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!

We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.

Plus, we’ll explore student, friends, and affiliate discounts that work.

Check out the full discounting report here: https://seg.uno/2025discounts

Key takeaways:

0:00 In today’s episode…

2:11 Meet Cara from Seguno

6:13 IF & WHEN to discount

11:40 How to create unique codes 

13:19 How to Automate Sales Email with the Discount Code

15:05 Examples of discount codes done well

18:00 How to drive average order value up with discounts

20:11 The Power Of Product Positioning

23:32 Student & Friends discounting

28:47 Affiliate Programmes that work

32:53 Why To Use Unique Discount Codes

36:02 Get The Discounting Report

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories, or just the vibes, this week’s episode is a perfect blend to brighten your break.

In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth.

We’ll cover:

0:00 In today’s episode

1:34 Introducing Jason from Bookkeep

3:45 Why you need real time information

10:29 How to set the right targets & KPIs

15:43 How to reconcile payments from a single POS location

18:14 Multiple Locations, Multi-currency

26:28 Taxation on Shopify

29:06 The importance of looking after your books

38:11 What business buyers look for

41:32 How to get in touch with Jason

If you’re a Shopify merchant aiming to scale, attract buyers, or simply sleep better at night knowing your finances are in order, this episode is packed with practical advice you can act on right away.

Check out Bookkeep for free here: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

If you want to get your email strategy ready for BFCM, learn more here! 

seguno.com/winningwithshopify 

In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify.

She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers.

We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it was time to rebuild their website for the next stage of growth.

Whether you’re dreaming of starting your own store or scaling to international markets, this episode is packed with real, actionable advice with a lot of fun along the way!

Get in touch with Myriam here: https://maguireshoes.com/

Timestamps:

0:00 In today’s episode

1:45 How Myriam Quit Her Job & Started a Business on Shopify

6:19 How To Successfully Crowdfund on Shopify

13:20 Evolving The Product Range

19:58 How to Acquire New Customers

25:58 How To Get The Right Size Of Products

28:20 How To Manage Customer Service 

34:36 The Strategy For Launching In Europe

38:26 When To Rebuild Your Website

If you want to get your email strategy ready for BFCM, learn more here! 

seguno.com/winningwithshopify 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/