Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!

This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams!

These episodes are designed to bring even more value to the podcast and support your continued growth.

Drop your biggest takeaway in the comments and how you take your tea – we’d love to hear it!

Support the show

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team!

Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.

Inside the episode:
0:00 What to expect in this episode
3:45 Is Google Shopping the best channel for sales?
8:11 Are you maximising your customer reviews?
11:02 How to improve your CPA targeting
17:27 The truth about PPC in PMAX vs Google AdWords
21:25 Game-changing tips to increase your average order value
23:45 The real way to make paid ads profitable
24:57 Why adding Price Assets can skyrocket your conversions
28:01 The smart 80/20 split every brand should use
29:32 How to Double the Price of Your Products & Make More Profit

If you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.

Tune in now and turn your ad spend into a revenue machine!


Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/


Check out our awesome sponsors!
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!

These episodes are designed to bring even more value to the podcast and support your continued growth.

Drop your biggest takeaway in the comments – we’d love to hear it!

Support the show

In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.

We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store.

Check Out Dandelion Chocolate here: https://www.dandelionchocolate.com/

Check out our awesome sponsors!
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect 


Key Takeaways:
0:00 Introduction
2:11 Meet Parul from Dandelion Chocolate
6:32 How Dandelion Chocolate Is Standing Out In A Busy Market
12:05 Using Email To Educate & Convert Customers
16:01 Transitioning From Store to Online Presence
20:51 What Makes a Lean Team?
26:10 Reframing Customer Service To Grow Your Business
28:14 Where The Biggest Opportunities Are Right Now
30:50 How To Approach Corporate & Business Partnerships
36:44 How To Get In Touch With Dandelion Chocolate

Support the show

This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.

From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents.

Can AI really be personal? Can it sell? Should we trust it with sensitive info?

Tune in to find out!


For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wws


Check out our awesome sponsors!
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect


Key Takeaways:
0:00 Today on the podcast
4:45 How AI is transforming customer service
10:33 Is AI Replacing Human Agents?
14:02 The Role of Personal Marketing in Sales
16:21 How Customer Service Can Drive Marketing Strategies
24:55 How Are Customer Expectations Changing With AI?
27:16 What should companies be aware of when using AI in their email?
29:56 How To Make Sure AI Bots Don't Share Confidential Information
34:45 AI vs the Real World
36:44 Where AI will be in 5 years
41:22 How To Get Your Website to Work With AI

Support the show

Are you a Shopify store owner feeling overwhelmed by sales tax rules?

In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.

We'll dive into:

✅ Whether Shopify calculates your tax return — and what it doesn't do
✅ Why marketplaces like Amazon and Etsy change the tax game
✅ How to stay compliant as you scale your business across state lines
✅ The overlooked problem of managing your Shopify tax bill
✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellers

Whether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.


Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/

Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  


Key Takeaways:
0:00 Introduction
1:52 About Taxcloud
3:48 What's the first thing Shopify Store owners should know about Sales Tax
7:41 Do You Need to Calculate Your Tax Return on Shopify?
15:32 Sales Tax on e-books and other virtual goods
19:48 Marketplaces and taxation
26:38 The Problems with Scaling a Business
28:16 The US sales tax problems
35:09 How to manage your tax bill on Shopify

Support the show

In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today!

Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.

Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws


Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ 


Key Takeaways:
0:00 Introduction & About Nahar
1:32 How Zik Analytics Integrates with E-Commerce
5:18 What To Do With Data driven product research
6:51 The Importance of USPs in e-commerce
10:37 How to Use AI in your business
14:24 Drop Shipping and Brand Experience
18:08 Ways Dropshippers Can Understand Their Audience
26:04 The Future of AI for Dropshipping

Support the show

In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world.

We cover:
- Why Rebel Cheese's Shark Tank moment was just the beginning.
- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.
- Lessons learned from early technical decisions, including those sneaky shipping costs.
- His approach to app selection (hint: not everything in the Shopify App Store is gold)!
- How AI is reshaping daily operations, and what tools he's excited about right now.

Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻

Connect with Paul here: https://www.linkedin.com/in/paularellanes
Check out Rebel Cheese here: https://rebelcheese.com

Check out our awesome sponsors!
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive

Support the show

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.

Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!

If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss.

If you want to find out how visible your emails are, check out Seguno's visibility quiz here! https://www.seguno.com/check-inbox-placement

Burton Goods here: https://burtongoods.com/

Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/

Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/

Key Takeaways:
0:00 Introduction
4:13 About Brian & Seguno
5:56 Migration from Magento into Shopify
9:07 Why Brian Started again
13:43 How To Introduce a New Brand to Potential Customers on Email
18:44 What Truly Makes A Brand Authentic?
21:07 Why Email Deliverability Matters
27:08 The Importance of a Postmaster Score
30:25 Finding What Works For You
35:08 Listening To What Customers Want
39:01 Burton Goods Content Strategy
43:04 How To Reach Out To Seguno

Support the show

This week we are joined by our brand new sponsors, Yoast!

Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.

From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.

In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines.

Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!

https://yoast.com/


Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  

Key Takeaways:
0:00 Introduction
1:36 About Carolyn at Yoast
3:29 About Alex at Yoast
5:39 The essential SEO tips for your e-commerce store
11:12 Product Schema
14:27 Topical Keywords: Green vs Olive
17:07 The Do's and Dont’s of category pages
20:08 Is AI Affecting Site Search?
23:22 How Yoast is helping Shopify Product Schemas
29:50 How to Leverage AI in your SEO
34:15 How LLMs are changing Google Search
41:06 Using Customer Service to inform Content Marketing

Support the show