In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.

We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.

Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬

The Buffalo Wool Co: https://thebuffalowoolco.com

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
1:24 About Ron Miskin & The Buffalo Wool Co
6:33 Prioritising Healthy Processes For A healthy Business
9:06 Doubling Sales During Covid
14:32 Evolving The Product Range
16:45 The Importance Of Customer Reviews
22:34 The Best Marketing Campaign You Can Have
29:58 How To Find The Right Brand Ambassadors
35:42 What’s Next For The Buffalo Wool Co

Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/  

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Ready to take your Shopify store to the next level?

This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.

In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.

Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.

Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!


Get a $500 discount with Sabir here: https://growthbysabir.com/winning

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Sabir
5:15 How To Grow Your Business With Shopify Innovation
11:38 An Integrated Guide to Selling Products On Shopify
14:52 Conversion Rate: The Right KPIs for E-Commerce
20:16 Should You Invest In Meta Ads & Paid Advertising?
25:27 The One-Hit Wonders
31:17 3 Key Points to Prioritise On Your Website Pages
36:50 Clean Up Your Shopify App List!
42:22 How To Fully Understand How Much Money You Make From Each Channel
48:11 Who Should Be Using Pinterest?

Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

Support the show

In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce.

In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews!

We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity? 🎧🚀

Check our JudgeMe here: https://apps.shopify.com/judgeme

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
4:33 How Product Reviews Are Evolving In 2025
10:15 The Importance of Reviewing Your Reviews!
15:02 How to Build Trust on Your Website
19:19 The Real Reason Your Customers Buy Your Products
22:49 What Is The Worst Review For Your Business?
29:00 The Opportunities In 2025
34:30 How To Get Repeat Customers On Shopify

Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

In today’s fast-paced world, building a real connection with your customers is more important than ever!

In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops.

We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success.

Check out Bobo Design Studio here: https://bobodesignstudio.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Bobo Design Studio
5:19 How to Build a One-To-One Relationship with Your Customer
11:29 Marketing & Selling Funnels
13:35 Talking To Your Customers & Creating A Real Time Feedback Loop
17:32 The Process Of Mixing Ecommerce and Bricks & Mortar
23:43 Gaining Inspiration From The Physical World
28:19 How To Get That 2nd Order
34:45 How To Reach Out To Your Customers Effectively
40:30 Diversifying Your Sales Process

Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ 

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This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!

This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024.

Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter.

We’ll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape.

If you’re ready for no-fluff advice to level up in 2025, this episode is for you! 🎙️✨


Honest Ecommerce: https://honestecommerce.co/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Chase
3:28 Black Friday & Cyber Monday Review
11:51 The Big Challenges for Ecommerce in 2025
16:18 How To Become More Productive
21:34 How To Decide How Much To Spend On Designing Your Website
29:45 The Difference Of Branding & Web Design
36:34 The Honest Truth To Change in 2025

Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ 

Support the show

Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!

Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.

We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition.

Tune in for actionable insights that will help you thrive in the year ahead!


Links to resources:
GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/
CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/
Bloomberg Economics: https://www.bloomberg.com/economics
OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.html

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Laurence
2:49 The Economic Difference With US & UK Going Into 2025
5:52 How The Economy Is Influencing Supply Chains & Tariffs
11:48 Where are the Opportunities For Retailers Right Now?
23:31 How The UK Spending Market Is Shifting
30:08 How To Price Your Products
33:11 How To Win This Year
39:41 How to Find Good Sources for Business/Market Data
43:21 Shopify Connect for Canva

Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

Support the show

For our first episode of the year, we’re excited to welcome David Lindahl, Founder of  Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!

Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth.

They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025!

Check out Rainier Watch here: https://rainierwatch.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About David
5:33 How To Enjoy Running Your Shopify Store
8:40 Using Chat GPT To Streamline Your Business
11:30 What To Focus On In 2025
18:30 How Customer Feedback Can Skyrocket Your Business
21:00 How To Manage Email Campaigns with Shopify
21:40 Creating A Community To Power Your Brand
28:00 How To Manage Product Forecasting As A Small Business
33:30 Surprising Marketing Strategies!
36:19 What Does The Customer Actually Care About?
42:50 Thank you tuning in!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!

A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!

Wishing you a Merry Christmas, and we can’t wait to see you in 2025!

Key takeaways:
0:00 A BIG Thank You
6:02 How To Effectively Use Discounting
7:45 Win Back Customers In January
10:14 How To Achieve Steady Growth With Content Creators
15:45 What Is The Best Social Channel Right Now?
17:08 How To Make Viral Content
20:25 Most Memorable Thing You’ve Seen From A Customer!
22:15 Creating Luck: When Preparation Meets Opportunity
24:08 What To Do If You Run Out Of Stock During Peak
26:03 How To Nurture A Customer’s Email List
30:11 What To Expect When Working With Nano, Micro & Macro Influencers
32:10 THE BLOOPER REEL!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our other awesome partners!
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify 

Support the show

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!

With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Black Friday Introduction
1:45 UK Sales Decline
3:59 US Sales Surge
7:31 The Growth & Benefits of Shopify
16:43 3 Key Questions To Market Your Business
21:10 How To Win Moving Forward

Check out our other awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.

James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.

James also shares his insights on how to scale from £8 million to £20 million sustainably!

Check out Rapanui here: https://rapanuiclothing.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Rapanui
11:29 Making Sustainability Efforts Known
16:19 How Do You Make Profit While Being Sustainable?
20:42 How to Manage Inventory on Shopify
28:00 Creating CRO Tests
35:33 How to Manage Returns on Your Business
41:48 How To Make Your Email Marketing Better

Check out our other awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show