In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.

This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.

If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights.

Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce

Website: https://blendcommerce.com

LinkedIn: https://www.linkedin.com/in/adampearcemarketing

What you’ll learn:

• How Shopify brands increase revenue with CRO

• Why conversion rate is often the wrong metric

• The importance of revenue per session and LTV

• How UX impacts ecommerce growth

• Common CRO mistakes brands make

• Why heatmaps and customer data matter

• How brands like Dr. Squatch and Stubble & Co approach CRO

• The role of retention in ecommerce profitability

Key Takeaways:

00:31 Increase Shopify Revenue 65% with CRO

00:34 Overcoming Founder Pushback on CRO

00:52 From Politics to Process in CRO

01:22 Dynamic vs Static CRO Process

02:41 Unlocking Conversion: The Power of Data-Driven Design

03:51 CRO Agency as UN in Organizations

05:25 Understanding Revenue Per Person Metric

06:30 CRO Failure: Aesthetics Over Function

07:32 CRO Failure: No Clear Growth Goals

08:27 Conversion Rate Optimization: A Misnomer

16:40 Use Heatmaps for Data-Driven UX

18:30 Stubble & Co's CRO Filtering Strategy

19:17 CRO is an Ongoing Business Process

22:38 LTV as Your North Star Metric

26:41 Educate Customers During Delivery Window

32:47 Dr. Squatch's Aligned Marketing & UX

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify

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Most ecommerce brands are collecting data… but asking the wrong questions.

In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.

Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.

You’ll learn:

• Why revenue alone is misleading
• How to identify your most profitable customers
• Why ROAS targets shouldn’t be the same for every product
• How landing pages influence purchasing behaviou
• What channels are actually driving profitable growth

If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.

Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.

Follow us on socials: ⁠

https://www.instagram.com/winningwithshopifypodcast/⁠⁠

https://www.tiktok.com/@winningwithshopify⁠⁠

https://www.youtube.com/@winningwithshopify⁠ 

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What would selling 5 million units of one product do for your business?

In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.

Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.

If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.

Guest: Amy Anzel – Founder & CEO of Hollywood

Browzer

Website: https://hollywoodbrowzer.com/

Instagram: https://www.instagram.com/hollywoodbrowzer/

What you’ll learn:

• How Hollywood Browzer sold over 5 million units

• The power of product education in ecommerce

• How to pitch wholesale buyers successfully

• Why benefits matter more than ingredients

• Turning negative reviews into product innovation

• Scaling a beauty brand through TikTok and retail

• The strategy behind international expansion

Key takeaways:

00:34 The Art of Dermaplaning: Why Passion Matters

01:36 From Acting to Beauty Entrepreneurship

02:39 Manufacturing Journey: China to Product

03:35 Overcoming Early Buyer Rejections

03:58 Pioneering a Market: Owning Authority

04:31 Achieving Low Product Return Rates

05:35 Leveraging Customer Reviews for Trust

05:54 Multi-Channel Sales Strategy

06:04 Funding New Product Development

10:48 Turning Negative Reviews into Innovation

12:46 Video Tutorials for Product Education

15:14 Product Positioning: Enhancing Other Products

17:59 Future Vision: Multi-Step Skincare System

29:19 International Expansion: US Market Launch

EXCLUSIVE WWS OFFERS:

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Follow us on socials:

⁠⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠

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Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales.

In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.

From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.

You’ll learn:

• How wholesale partnerships can boost SEO and brand visibility

• Why brand search volume matters (and how to track it)

• The importance of pricing consistency across retailers

• How to compete with Amazon and other stockists

• A clever (and slightly cheeky) way to win back customers

If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away.

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

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What would 18.5 million views do for your store?

This week, we’re joined by Megan from Volashes - who did exactly that… with one video.

No big team.
No fancy production.
Just smart, consistent content.

We break down:
• What actually works on TikTok
• How to turn views into real sales
• TikTok vs YouTube Shorts (what’s better?)
• And why most brands are overthinking content

If you’re trying to grow your Shopify store with social - this one’s for you.

This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways!

Check out Volashes here: https://shopvolashes.com/

Key takeaways:

0:00 Introduction & About Megan

3:47 Pivoting Out Of Covid

10:01 Creating Behind The Scenes Content Successfully

14:38 TikTok vs YouTube: The Social Media Landscape

19:02 How Important Is Consistency?

26:38 How Can Brands Use Social Media To Their Advantage?

30:20 The Next Level Of Growth For Volashes

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast/⁠

⁠https://www.tiktok.com/@winningwithshopify⁠

⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠https://wwspodcast.com/⁠

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Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.

If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings.

We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.

If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch.

Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiI

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Guest: Carolyn Shelby (Yoast)

Website: https://yoast.com

Instagram: https://www.instagram.com/yoast

What you’ll learn:

• Why AI should support strategy, not replace it

• The biggest mistake brands make with AI content

• How product pages impact SEO and AI visibility

• Why structured data (schema) matters more than ever

• How to optimise your Shopify store for AI search

• What Google actually wants from ecommerce websites

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:22 AI's True Role: Speed, Not Strategy

01:36 100 Articles Daily: Bad Strategy?

02:31 AI Content Dilutes Your Signal

04:55 Google Crawl Budget for E-commerce

05:45 AI Content Drops Search Rankings

08:06 Human-Centric Product Content Strategy

08:48 Avoid Clever Product Color Names

10:29 Clarify Product Colors for AI

12:31 Text-Only Product Descriptions for SEO

15:22 More Product Info, Better Sales

15:56 AI for Manufacturer Data Processing

17:39 Train AI for Quality Output

19:00 AI for E-commerce Workflow Automation

19:40 Don't Scale Chaos with AI

21:12 Product Schema for LLM Visibility

23:32 De-jazzify Pages for AI Readability

31:33 Google's Ethos: Best User Solution

35:25 Website Traversability for AI Agents

Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJ

oin our newsletter: https://wwspodcast.com/

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In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful!

This week, we’re bringing you a Best of the past 3 Months!

A curated mix of standout moments, insights, and conversations from recent episodes.

From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss.

If you’re short on time or new to the podcast, this is the perfect place to start.

⏱️ Highlights:

0:00 - How to get 50,000 4.9 reviews!

03:04 – Cookie banner compliance: what’s changed and why it matters

06:08 – The evolving subscription space: trends shaping the future

07:39 – How AI is transforming email marketing

09:37 – Is your email being filtered by AI? What to watch for

13:08 – AI brand insights: smarter ways to understand your audience

14:40 – In the elevator with Padded Apparel: quickfire insights

19:06 – The reality of 3PL costs when scaling a business

21:43 – Kickstarter: launching and funding your next idea

Expect practical takeaways, honest conversations, and a snapshot of what’s been shaping the industry over the past few months.

Which moment stood out to you most? Let us know below.

Our Guests:

https://www.missionmercantile.com/

https://www.dma.org.uk/

https://www.seguno.com/winning-with-shopify-podcast

https://lastobject.co.uk/

https://ridecased.com/

https://subsummit.com/

Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months?

In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch.

From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear.

What you’ll learn:

• How Rhett scaled to $400K–$500K/month in under 9 months

• Why niche selection matters more than anything

• The Meta ads strategy that drove rapid growth

• How to build and iterate a product people actually want

• Why you don’t need experience to start an eCommerce business

• The realities of funding, scaling, and profitability

Key takeaway:
You don’t need permission or perfect knowledge to start. You just need to take action and learn fast.

Guest links:
Website: https://ridecased.com

Instagram: @ridecased

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:00 Intro

00:10 Rapid E-commerce Growth Strategy

01:17 From Alibaba to First Sale

03:22 Sunk Cost Fallacy in Startups

03:55 Defining Padded Apparel Niche

04:55 Disrupting with Comfort Innovation

05:51 Pivoting E-commerce Marketing Strategy

06:44 Building a Creator Ad System

10:55 Startup vs Corporate Marketing

12:10 First-Time Founder Learning Curve

14:28 Maintaining Startup DNA

19:15 Early Stage Fundraising Journey

21:31 Path to Profitability Strategy

23:57 Just Start: Entrepreneurial Advice

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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How do you build a $4 million ecommerce sales channel in just one year?

In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels.

BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.

Inside this episode, you’ll learn:

• How BattlBox scaled live shopping from $0 to $4M in under a year

• Why platforms like Whatnot have higher purchase intent than TikTok Shop

• The difference between live shopping vs traditional ecommerce channels

• How content and community drive repeat purchases and LTV

• The exact KPIs BattlBox tracks to scale this channel

• How to test live shopping without a big team or budget

We also break down:

• Team structure for scaling a new sales channel

• Why most brands fail when trying new platforms

• How live shopping fits into a full ecommerce ecosystem

If you're running a Shopify store and looking for the next big growth channel — this is one you can’t ignore.

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:00 Intro

00:57 Unlocking $4 Million in Sales with Live Shopping

01:18 Whatnot vs TikTok: Buyer Intent

02:42 Brand Affinity on Whatnot vs TikTok

04:27 BattlBox's Netflix Content Strategy

08:25 Whatnot as a Top-of-Funnel Channel

09:18 Launching Whatnot: From Zero to $25K

10:14 Why BattlBox Chose Whatnot over TikTok

11:47 Whatnot's Unique Community Raids Feature

13:19 Scaling Live Shopping: Hours and Revenue

15:28 Building a Dedicated Social Commerce Team

18:26 Accountability in New Sales Channels

19:21 When to Double Down on a Sales Channel

21:48 Whatnot Surpasses Amazon as #2 Channel

23:38 Amazon Shopper vs. Whatnot Customer

25:48 Attribution Challenges in E-commerce Marketplaces

29:33 Bootstrapped Shopify: Starting Whatnot Live

31:48 Whatnot's Fee Structure and Valuation

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship