What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!

In this exciting episode, Tina shares:

✨ How she started her business with just a scrunchie
📈 The strategies that helped XXL Scrunchie grow into a favourite brand
📹 Why YouTube is her secret weapon for brand growth - and how you can use it too
💌 Engaging your audience through email (spoiler: it’s way more fun than you think!)
🚀 How to plan ahead for successful product launches
📬 Is email still the future of business marketing?
⭐ How to actually leverage product reviews to boost your brand
🔮 A sneak peek at what’s next for the future of XXL Scrunchie

Whether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work!

https://xxlandco.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING


Key Takeaways:
0:00 Introduction
1:45 How To Start A Business With Just A Scrunchy
10:53 How XXL Scrunchie Grew In A Busy Market
16:37 How To Grow Your Businesses Youtube Channel
20:25 How to Engage with Your Customers in Email
22:32 How To Plan Ahead for Product Launches
26:22 Is Email the Channel for the Future of Business?
28:14 How Do You Leverage Product Reviews?
33:43 The Future of XXL Scrunchie

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This week we talk all things global product sourcing!

Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges.

We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification.

You’ll learn actionable strategies for matching product quality across different suppliers, diversifying your supply chain, and avoiding costly sourcing mistakes.

Whether you're scaling your brand or just getting started, this episode offers relevant timely insights that could save your business thousands!

To get 50% off your sample order & fast-track the waiting list, use code WINNING and the link below:
https://www.cavela.com/signup?affiliate=WINNING


Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  


Key Takeaways:
0:00 Introduction
2:27 Who Is Cavela?
4:52 The Biggest Challenges With Sourcing Stock Today
7:59 How To Diversify Your Supply Chain
11:23 How To Match Quality Across Suppliers
18:18 What Should US Brands Do About Tariffs?
26:14 Mistakes Shopify Brands Should Be Avoiding
32:48 Cavela's Sourcing Process

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This week, we're mixing things up!

Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.

Chapters:
0:00 Introduction
0:52 Simple Tweaks To 2X Your Shopify Sales Fast!
7:48 Increase Your Revenue 108%
14:13 Influencer Gifting - The Low Cost Strategy
20:54 Blueprint to Ecom Growth in 2025
23:10 Gaining 500,000 Followers Without Ads!

We hope you enjoy!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Support the show

In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.

We uncover five powerful conversion rate tips that can make an immediate impact on your results!

Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away.

Let’s get optimising!

Want to work with Nick? Get in touch here - https://spec.digital/contact

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

If you use Shopify and Canva, this app will save you time! seguno.com/canva 

Key Takeaways:
0:00 Introduction & The Growth Hub
3:48 How To Improve Your Conversion Rate
5:23 Conversion Rate Tip #1 
9:07 Conversion Rate Tip #2
12:46 Conversion Rate Tip #3
17:15 Conversion Rate Tip #4
19:35 A Challenge That Will Rocket Your CRO
21:32 Conversion Rate Tip #5

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In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.

Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.

We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.

Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!

Connect with Janis here: https://www.linkedin.com/in/janisthomas

Key Takeaways:
0:00 About Janis Thomas
3:06 How E-commerce Has Changed In the Past 2 Years
7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods
11:18 How to Build a Lead Generation Campaign
13:41 Where's AI Working & Not Working for Your Business?
17:09 How Much of Your Business Is Adapting To the Future
25:14 The Challenges In Business Right Now
29:45 How To Talk To Your Customers
37:33 How To Win With Youtube Marketing

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  

Support the show

Ready to learn how to rank second on Google?

We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! 

We’ll uncover:
4:16 Creating A Brand That Cares
8:50 How To Rank Second On Google
13:33 The Winning SEO Formula for Things Outside The Obvious
21:28 How To Optimise SEO Content
29:32 Creating A Legitimate Brand
33:51 What To Focus On Next For SEO
36:51 How To Use AI for SEO Moving Forward

If you’re looking for practical, no-BS SEO strategies that are working right now, this episode is for you! 🎧

Check out Bare Kind here: https://barekind.co.uk

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Support the show

In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.

We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.

Key takeaways:
0:00 Introduction
1:15 Isabel on starting Akalia
4:27 How Isabel bootstrapped Akalia
7:28 The key principles to standing out in the fashion industry
12:37 Designing products that sell
17:15 How to create a profitable business
19:27 The changing landscape of Social Media
23:06 How to build an Affiliate Marketing strategy & team
25:19 Building an engaged community
28:21 How to manage returns

Akalia: https://www.akaliaofficial.com

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:

2:19 Six things to double your revenue overnight with Shopify
5:10 How to improve your Product Pages on Google Shopping
12:38 The secret to doubling your product prices without losing revenue
16:11 How to actually WIN with pre-order
19:50 The #1 payment tip we recommend to every Shopify store owner
23:23 A Bonus Tip that could be a game-changer for your business

If you’re ready to take your Shopify store to the next level, this episode is a must-listen! 🎧🔥


Want to work with Nick? Get in touch here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub


Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

Support the show

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.

In this episode, we explore:
2:27 Key considerations when optimising SEO and CRO
4:21 The importance of seamless communication across teams
7:06 How to drive and analyse A/B tests for better decision-making
11:16 How to integrate Blog Content with SEO
15:58 How to manage Inventory on Shopify
16:44 Choosing the right site navigation to improve conversions
19:46 The CRO secrets behind high-performing product collections
23:24 A/B Tests for Page Speed and App Quality
26:59 Tips To Improve Your Conversion Rate

Whether you’re an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store🚀

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ 

Support the show

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.

We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.

Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬

The Buffalo Wool Co: https://thebuffalowoolco.com

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
1:24 About Ron Miskin & The Buffalo Wool Co
6:33 Prioritising Healthy Processes For A healthy Business
9:06 Doubling Sales During Covid
14:32 Evolving The Product Range
16:45 The Importance Of Customer Reviews
22:34 The Best Marketing Campaign You Can Have
29:58 How To Find The Right Brand Ambassadors
35:42 What’s Next For The Buffalo Wool Co

Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/  

Support the show