This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep.

Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕What’s Inside This EpisodeAI Visibility Essentials:Learn 20 actionable ways to increase your discoverability in AI-powered search.Shopify Updates:We have updates on ApplePay, ShopPay, Shopify's mobile app, an exciting Sidekick roll out, and Meta tax reporting!Agency Insights:Updated ad creatives lifted CTR across campaigns and Nick also dives into early prep strategies ahead of the expected ChatGPT Search launch.Partner Spotlight:Yoast’s last-minute Black Friday SEO guide — perfect for ecommerce stores needing quick wins:https://yoast.com/last-minute-black-friday-seo-prepping-for-ecommerce-stores/Retail Trends:A breakdown of YouGov’s Top 10 Retail Brands in Q3 2025 and what US merchants can learn from their strategies:https://yougov.co.uk/ratings/consumer/popularity/retail-brands/allQuivia:Quick tips to strengthen your AI visibility today.This episode is short, sharp, and packed with takeaways to keep you ahead of the curve.

In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!

Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce.

We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.

We had a lot of fun recording this episode - let us know what you think!

Reach out to Jonnie here: https://toast-d.co.uk

EXCLUSIVE WWS OFFERS:

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/

Key Takeaways:

00:00 Welcome to Winning With Shopify

03:11 Black Friday vs. Advertising — Finding the Right Balance

09:26 Planning Ahead: Fire Pit Kit Sales for January

11:43 Launch Strategies for Black Friday and Valentine’s Day

13:17 The Power of Gift Cards in Boosting Sales

18:25 Navigating Product Scenarios and Customer Needs

20:38 Will Lowe Explore Wholesale Opportunities?

22:41 Inside Shopify: The Wholesale Journey

27:36 Managing Seasonal Trends and Consumer Demand

32:15 Growing 40% in One Year — What Drove Success

34:56 Why the Customer Should Be Central to Your Business

36:31 Expanding Internationally: Taking the Brand Beyond the UK

39:11 Top 5 Lessons Learned from Building Toasted

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.
We’re diving into:
- How your post-purchase flow can make or break your repeat sales
- The surprising health benefits of Blue Pomegranate Tea
- Why gift sets and accurate recommendations boost ROI
- Shopify’s cross-border selling secrets
- SEO timing, product visibility, and how to prep for a winning launch
- PLUS, a surprising stat on business failures (and how to avoid being one)
Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.
Watch, learn, and level up your eCommerce game, one tea break at a time.

What does Built For Shopify (BFS) really mean - and why is everyone talking about it?

In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:

- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are

- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick

- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!

Check out more about BFS here: www.shopify.com/built-for-shopify

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Grab your mug - it’s time for another Tea Break Talk! 

This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat.

 In this episode:

• Big news from the Shop app/channel 
• More product variants = more opportunities
• A dedicated refund system that’ll make your life easier
• …and plenty more fresh features to get excited about!
  

🤝 Partner News:

• We’ve got one sponsorship slot available - could it be you? Get in touch!
• Plus, catch up on our webinar with Seguno on prepping for peak season!
  

🏢 Agency Learnings:

• 3 fresh PPC tips that can boost CTR by 85%!
• 1 killer takeaway from our SEO pros
• And even more lessons from behind the scenes
  

We’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.

So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.

We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!

In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.

Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.

Snaffling Pig: https://www.snafflingpig.co.uk/ 

Reach out to George here: https://www.bigme.uk/ 

Key takeaways:

0:00 Introduction to Shopify Growth Strategies

3:20 About George

7:11 The Story Of Snaffling Pig

10:14 What is the secret sauce?

15:06 How Do You Know If Your Branding Is Working?

21:24 The Most Memorable Thing You've Seen

24:34 The Rule For Growth You Can't Afford To Ignore

31:27 How Do You Retain Customers?

36:15 Apps You Can’t Live Without

41:49 What’s to come

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays are coming and we’re getting you peak-season ready!

To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVug

This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. 

We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.

Tune in, take notes, and get ready to turn peak season pressure into peak performance!

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

Reach out to Nick, Rob and the team here - https://spec.digital/ 

Resources/Research

2025 unique discount benchmarking report: https://www.seguno.com/unique-discount-code-benchmarks

2025 email discount code report: https://www.seguno.com/blog/2025-email-discount-code-report-what-drives-conversions-for-shopify-brands

BFCM email insights for 2025 planning: https://www.seguno.com/blog/bfcm-2024-emails-the-days-with-the-most-impact

Seguno apps

Seguno Email Marketing: https://apps.shopify.com/seguno

Seguno Dynamic Banners: https://apps.shopify.com/coupon-banner-with-countdown-carousel

EXCLUSIVE WWS OFFERS:

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!

From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.

You’ll learn:

• How to avoid triggering email spam filters and keep your campaigns landing in inboxes.
• Why unboxing videos are a secret weapon for building trust and excitement.
• Smart ways to pivot keywords daily to capture gifting intent.
• How to stress-test your site to ensure it holds up under heavy holiday traffic.
• Why staying agile and adapting every single day is the key to growth.
• And much more!

If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgw

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify