By Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has o
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9191 ratings
The podcast currently has 296 episodes available.
In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.
Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!
Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.
Check out Floof’s awesome site here! https://floofcc.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 About Hannah & Floof Cotton Candy
4:34 The Journey Of Floof & Developing The Products
9:17 The Power Of Organic Marketing
13:27 How to Manage Full Time Staff
17:30 Bringing The Brand To Customers
24:59 How To Manage A Small Business
29:40 Working Directly With Shopify
37:11 The Direction Of Floof Cotton Candy
40:30 How to Manage Inventory on Shopify
Check out our other awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.
Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers!
Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.
Check out Bellis Botanicals here! https://bellisbotanicals.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:13 About Brianca & Bellis Botanicals
5:09 How To Turn Craft Into Commerce
10:52 How To Tell Your Story Through Socials
16:16 How To Increase The Value of a Product
20:26 The Bellis Botanicals Social Media Journey
23:36 What Makes a Video Go Viral?
28:42 TikTok vs Instagram: Which is better?
32:05 How to Balance Your Time With Your Business
36:46 Putting Customers First
43:00 Where Bellis Botanicals Is Going
48:00 How to Connect with Influencers with Shopify
Check out our other awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!
EJ & Nick discuss;
- Optimising your inventory purchasing
- Stop guessing inventory & start using data
- Want to increase your profit? Talk to your vendors!
- Inventory strategies for PEAK
- Getting sales without having any stock
- How to plan for post-peak & how to put your plan into motion
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About EJ
4:05 The Missed Opportunity On The Lead Up To Peak
6:24 Building Good Relationships with Your Inventory Venders & Team
14:23 Why You Can’t Be Sitting On Dead Stock!
18:04 Keeping Well Stocked During The Peak Season
28:20 What To Do If You Run Out Of Stock During Peak
32:10 Secure Your Space In The Line
36:19 How To Continue Thriving In January
40:13 How Far in Advance Are Companies Planning for the Peak Season?
Check out our other awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
This week we are joined by Megan, Founder of Volashes.
Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.
In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!
Check out Volashes here: https://shopvolashes.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Megan
3:47 Pivoting Out Of Covid
10:01 Creating Behind The Scenes Content Successfully
14:38 TikTok vs YouTube: The Social Media Landscape
19:02 How Important Is Consistency?
26:38 How Can Brands Use Social Media To Their Advantage?
30:20 The Next Level Of Growth For Volashes
Check out our awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!
Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!
Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!
trueCABLE: https://www.truecable.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!
Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!
Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!
If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!
Check out Kims Custom Caps here: https://www.kimscustomcaps.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product
Support the show
In this episode we are doing something a little different...
We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!
Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!
Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.
In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!
Snaffling Pig: https://www.snafflingpig.co.uk/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come
Check out our awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!
From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.
Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do
9:53 Content is King of the SEO Game
14:28 Six Tips for Faster Page Speed in e-commerce
20:12 How Google Is Watching Your Site
26:41 9 Things You Need To Know Before Launching Your Website
31:22 Schema & Collection Structure
37:42 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.
In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!
Portland Leather Goods: https://www.portlandleathergoods.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
The podcast currently has 296 episodes available.
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