6/4/25 - Episode 160

Episode Summary

​​​​​Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamentals of TikTok Shop, its integration with Shopify, and effective strategies for leveraging social commerce to drive sales and engagement.

Show Links 

• Rossman Media - https://rossmanmedia.com/
• Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-160-tik-tok-shop-with-alex-rossman

5/21/25 - Episode 159

Episode Summary

​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

• Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
• Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
• Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
• Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.

Show Links

• Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
• Trademarks Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand

5/7/25 - Episode 158

Episode Summary

In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

🔑 Key Topics Covered:

• Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.​
• Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.​
• Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.​
• Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.

Show Links 

• Jake's email - [email protected]
• Inflection Growth - https://inflection-growth.com/
• Badgezilla - https://apps.shopify.com/badgezilla 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin 

4/23/25 - Episode 157

Episode Summary

​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.

Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.

✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.

Show Links 

• Omirank - https://omirank.com/
• Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/
• Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

4/9/25 - Episode 156

Episode Summary

​​In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.

Show Links 

• Get Recharge - https://jadepuma.com/recharge
• Video Consult with Scott - https://jadepuma.com/products/live-video-consult

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

3/26/25 - Episode 155

Episode Summary

​In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.

Show Links 

• The Healing Hedge Witch - https://thehealinghedgewitch.com/blogs/crystal-guide/rose-quartz
• ReptiChip - https://reptichip.com/blogs/animals/veiled-chameleon
• Looker Studio Scorecards - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs 

3/12/25 - Episode 154

Episode Summary

In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement.

Show Links 

• EverChew - https://everchew.com/ 
• Get a Store Audit - https://jadepuma.com/products/ecommerce-store-audit 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew 

2/26/25 - Episode 153

Episode Summary

In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:

Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead of "Users and Permissions," you're on the new system. While Shopify will handle this upgrade automatically, be aware that some staff permissions might change, requiring you to adjust them accordingly.

Customer Accounts: Changes are coming to how customers log into your storefront. These updates may impact the user experience, so it's essential to stay informed and prepare your store to accommodate these modifications.

Thank You and Order Pages: Recent communications from Shopify have introduced deadlines related to these pages, causing some confusion among merchants. Scott clarifies these changes and emphasizes the importance of understanding and implementing necessary adjustments to prevent disruptions to your business.

Staying proactive and informed about these platform changes will help ensure a smooth transition and continued seamless operation of your Shopify store.

Show Links 

• Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-153-managing-shopify-platform-changes

2/12/25 - Episode 152

Episode Summary

In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:

1. Trust: Does the store evoke trust in the brand or company?
2. Confidence: Does the experience give customers confidence that the products they select are right for their needs?

Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.

He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.

Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.

Show Links 

• Store Audit by Scott Austin - https://jadepuma.com/products/ecommerce-store-audit

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store

1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes.

Show Links 

• Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search