Selling on Shopify, Amazon, and wholesale but still running inventory from spreadsheets? That disconnect is quietly costing your product brand time, money, and customers.

In this episode, Ben Hussey, Co-CEO at Katana, breaks down:

- Why connected multichannel starts with one source of truth for stock, orders, and available-to-sell inventory
- How Katana customers cut order processing time 25% in six months, with one finding $40,000 in unknown inventory
- How AI replenishment and Katana's MCP let you forecast demand and query live inventory using Claude or ChatGPT

Whether you're doing $500K a year on two channels or $10 million across five, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-484/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders.

In this episode, Sandesh Kulai, CEO of STOQ, breaks down:

• Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist
• When to collect full payment upfront versus a deposit, and what Shopify Payments requires
• How waitlist and preorder data tells you what to reorder before your next purchase order

Whether you're doing $20K months or $2M months, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-483/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

Your Shopify store's revenue isn't what buyers pay for. After 72 acquisitions, here's what actually sets your exit valuation.

In this episode, Bawar Ahmad, founder at eComma, breaks down:

• Why founder dependency caps valuation, and the two-week holiday test buyers use to measure it
• The profit band that gets real offers, $100K to $2.5M a year, and what gets rejected fast
• Why earnouts rarely pay out, and how to negotiate terms instead of fighting over price

Whether your brand clears $100K in profit or $2.5M, this conversation gives you an exit playbook you can start building this quarter.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-482/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they're saving.

In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down:

• Why chasing the cheapest labor costs brands more, and what cost efficiency looks like instead
• The 6-month Hypercare framework Penbrothers uses to onboard both new hires and clients successfully
• How one e-commerce client scaled to 80+ Philippines hires and sold at a higher EBITDA multiple

Whether you're filling your first process-driven role or scaling a full offshore team, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-481/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

AI search drives just 1 to 5% of your traffic today, but it converts far better than the rest. Here's how Shopify brands get recommended.

In this episode, Robert Langenback, President and COO at Eight Oh Two, breaks down:

• Why LLM traffic converts nearly as well as branded search, and why it's up 1,200% year over year
• The product page miss: naming products "the Emma" instead of calling a shirt a shirt
• Why collection pages, not product pages, capture buyers who have not picked a brand yet

Whether you're doing $50K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-480/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

De minimis is gone and tariffs are squeezing Shopify brands manufacturing overseas, but cash flow is still the real bottleneck.

In this episode, Izzy Rosenzweig, CEO & Founder at Portless, breaks down:

• Why cutting inventory from 6 months down to 4 to 6 weeks can free up hundreds of thousands in cash
• How eliminating stockouts lifted customer revenue 20 to 35% without extra ad spend
• Real case studies: Craft Club tripled revenue in 3 months, Memo Bottle cut cash cycles to 6 weeks

Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-479/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

AI assistants don't care what page you rank on. They care whether your Shopify product data is structured to be found.

In this episode, Morten Poulsen, founder and CEO of Plytix, breaks down:

• Why content led growth expands on SEO instead of replacing it, and what actually changes
• How FAQs, use cases, and structured attributes make your products readable to AI agents
• The single source of truth foundation that keeps Shopify, Amazon, and international listings accurate

Whether you're doing $50K months or $50M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-478/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

Bigger discounts don't win. Shopify brands offering 10% off in email pop-ups see better revenue per visitor than those offering 15%.

In this episode, Taras Talimonchuk, CMO at Claspo, breaks down what billions of pop-up views reveal:

• Why steeper discounts lift opt-ins but attract discount hunters who erode revenue per visitor
• The 3% opt-in ceiling most ESP-native pop-ups hit, and why anonymous traffic is the reason
• How agentic AI builds pop-up variants, runs the A/B tests, and optimizes conversion for you

Whether you're doing $50K months or $5M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-477/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/

Your AI tools don't actually know your ecommerce business, and that's why the answers sound confident but the numbers are wrong.

In this episode, Bryan Mahoney, former Glossier CTO and now Co-Founder & CEO of Chord, breaks down:

• Why a data context layer can make your existing AI tools up to 5x more effective without switching models
• How brands move from fact-checking AI against dashboards to trusting conversational AI as their primary interface
• The "buy then build" approach to replacing 25 point solutions with one trusted data foundation

Whether you're doing $2M or $20M+ in revenue, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-476/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/

Counterfeiters can now clone your Shopify product, listing, and website in minutes using AI, and most brands never see the revenue leak coming.

In this episode, Mario Simonyan, founding attorney at ESQgo, breaks down:

• Why unauthorized sellers and buy box hijackers start eating your revenue once you cross $5M and expand into retail
• How AI lets copycats rebuild your listing and site in minutes, then tank your Amazon reviews with their inferior product
• How enforceable IP moats raise your exit multiple when PE firms and aggregators judge the predictability of your revenue

Whether you're nearing $5M or scaling past $20M, this conversation shows you how to protect the revenue you've already built.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-475/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/