Every time your phone rings and goes to voicemail, you're losing a customer forever.

Research shows that more than 80% of potential buyers who hit voicemail don't call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question about sizing or shipping, and was ready to buy. Then your phone rang four times, kicked to voicemail, and that $200 average order walked away.

For smaller Shopify stores, the phone typically routes to someone's personal cell—which means if you're in a meeting, at dinner, or asleep, you're bleeding revenue. For larger operations, you're either paying thousands monthly for call center staff or dealing with frustrated customers navigating clunky IVR systems that make them want to hang up before they even reach a human. Either way, the phone—one of your most powerful sales and service channels—becomes your weakest link.

Today's guest is Thomas Rivera, Founding Partner of NLPearl, one of the first companies bringing AI voice agents specifically to the Shopify ecosystem. His platform answers every call 24/7, looks up orders in real-time from your Shopify admin, handles returns and FAQs, makes product recommendations, and can even transfer to live agents during business hours when you need that human touch. It takes about 10 minutes to set up, costs a fraction of traditional call centers, and the voice quality is so human-like you'd swear you were talking to a real person. Whether you're doing $10K months or $10M, this is the infrastructure that turns missed calls into revenue. Let's dive in.

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Every Shopify brand scaling beyond six figures eventually faces this moment: you've got a product people actually want, demand is building, and you decide to run a launch.

Then the site crashes, bots clear out inventory in seconds, real customers get locked out, and your support inbox explodes for weeks. Whether you're dropping limited sneakers or launching a new product line, the infrastructure that works for everyday commerce completely falls apart when passionate fans show up all at once.

Andrew Lipp lived this frustration firsthand—not as a store owner, but as a regular guy trying to buy Nike Stranger Things sneakers. He showed up at launch time, entered his credit card details, got a confirmation, drove to the store for pickup, and was told "we don't have your transaction." The site had crashed, they'd oversold, checkout went out of sync, and the kicker? They couldn't even refund his money because the transaction never fully processed. Meanwhile, those exact shoes were instantly listed on resale markets for 3x the price.

That broken experience led Andrew to leave Google, recruit a couple colleagues, and build EQL—a platform that's powered launches for Nike, Crocs, Stanley, Foot Locker, and dozens of Fortune 100 brands. They just launched their Shopify app last month to bring these same elite launch tools to brands of every size, whether you're a solo creator testing your first drop or a growing DTC brand trying to manage hype without breaking your store. Let's dive in.

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As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month.

You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free products, maybe paying a few to post. Three months later? Crickets. Maybe you got a handful of posts, zero sales you can track, and now you're convinced "influencer marketing doesn't work for us."

Here's what's actually happening: you're treating a top-of-funnel awareness channel like it's bottom-of-funnel direct response—and then measuring it with the wrong metrics entirely. It's like judging your Facebook ads purely on organic reach. The mechanics are completely different, which is why most brands are burning budget on random tactics instead of building a system that actually compounds.

Today's guest has cracked the code on making influencer marketing predictable and profitable. Yash Chavan is the Founder and CEO of SARAL—what he calls the world's first influencer operating system. His platform has helped over 250 brands generate more than $40 million in incremental revenue, not by gambling on viral moments, but by running influencer programs like actual business operations with clear frameworks, predictable outcomes, and measurable ROI. Whether you're doing your first $10K month or scaling past seven figures, his "Predictable Pyramid" approach works because it eliminates the guesswork at every stage. Let's dive in.

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 As Q4 heats up, Shopify brands are facing some serious pressure—rising fulfillment costs, shifting global tariffs, and the growing complexity of scaling operations beyond your garage or living room.

Today's guest knows this space inside and out. Casey Armstrong, CMO at ShipBob, returns for his third appearance on the show—a rare honor reserved for guests who bring exceptional value to our community. Casey first joined us back in July 2019 for episode 52, returned in August 2021 for episode 179, and now he's back for episode 425.

Over nearly seven years at ShipBob, Casey and his team have helped hundreds of Shopify merchants evolve from scrappy startups to global brands. With more than 100 million orders shipped annually across 60+ fulfillment centers worldwide, ShipBob has become an essential partner for brands crossing that $1–5M growth threshold and scaling beyond.

Whether you're gearing up for Black Friday Cyber Monday or planning a multi-channel expansion, this episode is packed with actionable insights. You'll learn how to build operational leverage, optimize cash flow using Foreign Trade Zone (FTZ) warehousing, navigate the new tariff landscape, and streamline fulfillment—so you can spend less time packing boxes and more time growing your brand. Let's dive in. 

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Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there's a constant buzz about AI: is it actually moving the needle, or just adding more noise?

Today, we're bringing clarity to the conversation with Edu Samayoa, co-founder and CEO of Thinkr. His team is pioneering autonomous commerce through AI agents that deliver real results for Shopify brands. Whether you're scaling toward your first million or optimizing an established business, today's episode uncovers practical ways to use AI—not just to save precious founder time, but to win back lost sales and drive measurable growth. No more hype, no more overwhelm—just actionable insights that make an impact. 

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Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising.

How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice?

Today, I’m joined by Greg Tull, Director of Marketing at Classy Llama. With nearly two decades of eCommerce expertise, Greg’s team is all about practical wins—grounded, data-driven strategies and real-world customer experience solutions for scaling on Shopify Plus.

Whether you’re gearing up for BFCM or just looking to build stronger customer relationships this season, you’ll discover simple, actionable ways to harness AI, design friction-free journeys, and deepen loyalty beyond the first sale. Let’s dive in.

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Today's episode explores a critical shift in how scaling Shopify brands can build deeper, more profitable customer relationships.

As digital ad costs climb heading into Q4—with BFCM just around the corner—too many brands waste budget competing in noisy landscapes, ignoring an untapped resource for ongoing engagement and conversion: owned audiences through branded newsletters.

Most DTC brands still rely solely on transactional email flows from ESPs like Klaviyo, Omnisend, or Mailchimp—abandoned carts, promotional blasts, order confirmations. But newsletters offer something fundamentally different: a direct line to engaged subscribers who actually want to hear from the brand, enabling thought leadership and relationship-building beyond the transactional nature of traditional email marketing.

What if launching premium branded newsletters that drive organic growth, monetize audiences, and integrate seamlessly with Shopify didn't require expensive engineering or platform lock-in?

Today's guest, Moshe Zippel, Senior Lead of Advertising Success at Beehiiv, breaks down how modern newsletter platforms give DTC brands an unfair advantage. As a Beehiiv customer myself, I've seen firsthand how the platform makes it incredibly easy to launch beautiful branded newsletters. Moshe shares the most actionable strategies—from automating subscriber growth through partner recommendations to activating Beehiiv's in-platform ad network—for building owned lists, driving engagement, and monetizing communities outside the "ad-taxed world" of Google, Facebook, and random-interruption advertising.

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Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones.

Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins.

Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtual sourcing agent that taps more than 200 000 vetted factories in 40 countries and routinely shaves an average of 37% off unit costs—all while handling negotiation, quality checks, and certification audits for you. 

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Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?

You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.

Scott Desgrosseilliers, Founder and CEO of Wicked Reports, has spent over a decade solving exactly this problem. His marketing attribution platform has helped household names like Cheech & Chong and Neil Patel's NP Digital transition from guesswork to data-driven growth.

In today's episode, Scott shares his journey from helping a lobster company crack Facebook attribution to developing the Five Forces framework—a systematic approach that turns attribution chaos into actionable growth strategies. You'll discover how to identify which campaigns deserve more budget, which ones are silently sabotaging your growth, and how to build measurement systems that actually support your marketing strategy.

If you've ever questioned whether your attribution data is telling the real story, this conversation will change how you think about measuring and scaling your DTC brand.

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Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands.

As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboards, siloed point solutions, and a never-ending battle to stitch fragmented data into real clarity. The result? Wasted spend, missed opportunities, and shaky customer relationships heading into Q4.

What if you could unify data—across every customer touchpoint—and finally orchestrate journeys based on real channel preferences, personalized timing, and actionable AI? Klaviyo’s latest innovations are rewriting the playbook on connected marketing, with groundbreaking features like Channel Affinity AI, a unified Campaign Builder, and identity resolution for truly 1:1 experiences.

Today’s guest, Jen Kessler, VP of Product at Klaviyo and veteran of Twilio and Segment, demonstrates how leading brands—from Mattel to emerging midmarket DTC stars—are leveraging unified data, real-time segmentation, and predictive analytics to scale retention, maximize LTV, and crush holiday chaos. If you’re running on disjointed tools, point solutions, or basic flows, you’ll discover the clear steps to evolve—without breaking what’s already working.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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