Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships?

In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship management platform built specifically for consumer brands. Discover how this all-in-one platform unifies marketing, service, and analytics to empower businesses to build more loyal customer relationships, increase engagement, and drive revenue. 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

 Are anonymous website visitors slipping through your fingers, taking potential revenue with them?

Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps Shopify merchants solve this costly problem. Discover how OpenSend identifies a portion of your unknown website visitors and turns them into actionable leads, potentially recovering lost sales and deepening customer relationships.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly.

In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s are using Gladly’s AI-driven customer experience platform to provide faster, more personalized support while improving retention and driving revenue.

If you’ve ever felt that traditional customer service ticketing systems were holding your brand back, this episode is for you.

Here’s what we cover in today’s conversation:

• The AI-Powered Shift in Customer Service – How brands are moving away from outdated ticket-based systems and embracing a people-first approach.
• True Omnichannel Support – Why unifying voice, chat, SMS, email, and social in one platform is a game-changer for eCommerce brands.
• AI as an Efficiency Booster, Not a Replacement – How AI empowers agents instead of replacing them, handling routine inquiries so humans can focus on high-value conversations.
• Customer Service as a Revenue Driver – How leading brands are turning support interactions into sales and retention opportunities with AI-assisted upselling.
• Why CSAT Scores Matter – How brands using Gladly achieve 98% customer satisfaction by personalizing every interaction.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita.

In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like Passport Shipping and Loop Returns. Now, with Orita, he’s solving a massive problem—helping brands maximize email engagement, increase revenue, and improve inbox placement.

Here’s what we cover in today’s conversation:

• The email deliverability crisis – Why many brands unknowingly hurt their own email performance and how to fix it.
• AI-powered audience optimization – How Orita’s custom machine learning models predict which subscribers are ready to buy—and which ones should be left out.
• Why traditional segmentation isn’t enough – The hidden gaps in rule-based segmentation that AI can fill to unlock incremental revenue.
• The impact of email deliverability on revenue – How poor inbox placement affects your bottom line and what brands can do about it.
• How agencies can leverage AI-driven segmentation – Why top Klaviyo agencies are using Orita to supercharge client results.

If you’re an eCommerce founder, marketer, or agency partner looking to maximize revenue from your existing list while avoiding Gmail’s spam filters, this episode is packed with insights you won’t want to miss. 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee.

In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation.

Here’s what we cover in today’s conversation:

• Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table.
• The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time.
• The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage.
• Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy.
• Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing.

Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge. 

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands.

In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue, with the majority coming from Shopify-powered, direct-to-consumer (DTC) brands.

Society Brands’ innovative “Built for Founders by Founders” approach offers entrepreneurs not just a financial exit but an opportunity for ongoing collaboration, shared resources, and even a second exit.

Here’s what we cover in today’s conversation:

• The benefits of aligning operations, technology, and marketing for sustainable growth
• The importance of building direct-to-consumer brands vs. relying solely on marketplaces like Amazon
• Society Brands’ focus on health, wellness, and personal care brands
• The concept of “accretive dilution” and how it creates wealth for founders post-acquisition
• Leveraging proprietary technology and data insights for scaling businesses

Whether you’re a founder considering selling your business or looking for insights on scaling your eCommerce brand, this episode is packed with actionable advice and inspiration.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord.

In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the inefficiencies of fragmented systems.

Sean explores the big opportunities for e-commerce brands, including:

• Leveraging scalable logistics solutions to reduce costs and improve delivery times.
• Providing a seamless post-purchase experience to increase customer loyalty and lifetime value.
• Using data-driven insights to enhance inventory planning, demand forecasting, and operational efficiency.

During our discussion, we explore:

• The pitfalls of traditional fulfillment and last-mile delivery.
• How Stord combines software, data, and scale to offer Amazon-like experiences to all brands.
• The role of predictive analytics in optimizing inventory and shipping decisions.
• Strategies for turning logistics from a cost center into a profit center.
• Practical solutions for returns management, international shipping, and handling seasonal demand.

Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and  Rocco Baldassarre, VP of Account Strategy.

In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like:

• Simplifying Campaign Management: Automating budgeting, bidding, and performance analysis to save hours of manual work.
• Overcoming Data Overload: Managing omnichannel campaigns across platforms like Google, Meta, TikTok, and Amazon.
• Targeting New Customers Effectively: Leveraging lifetime ROAS (Return on Ad Spend) and LTV (Lifetime Value) metrics for long-term success.
• Demystifying the “Black Box” of Algorithms: Offering transparent, actionable insights compared to traditional AI-powered tools.
• Integrating with Shopify and Attribution Tools: Enhancing ad performance by combining Shirofune with platforms like Triple Whale and NorthBeam.

Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost.

In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into:

• AI-powered video content generation at scale
• Streamlined social media ad production
• Professional studio integration with technology
• Affordable content creation for growing brands
• Performance-driven creative frameworks

Whether you’re a solopreneur, marketing leader, or ecommerce brand, this episode provides actionable insights to enhance your video content strategy and social media advertising effectiveness.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. 

Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. 

In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge warehouse automation, this conversation unpacks the future of ecommerce packaging.
 

Episode Highlights

Strategic Innovation
Arka connects directly with warehouse management systems to automate packaging replenishment and optimize box sizes, potentially saving merchants up to 30% on shipping and packaging costs.

Sustainability Meets Efficiency
Philip breaks down the misconceptions around sustainable packaging, explaining why post-consumer recycled materials often present the most practical and environmentally responsible choice.

Real-World Impact
Through a compelling case study involving Hallmark, Philip demonstrates how simple packaging size adjustments led to $300,000 weekly cost savings at just one fulfillment location.

Key Discussion Points

• How AI-powered forecasting eliminates manual warehouse inventory management
• The critical connection between packaging choices and shipping costs
• Why package size optimization matters for both sustainability and profitability
• The role of universal APIs in seamless warehouse integration
• Building trust-based relationships in the logistics ecosystem

This episode offers valuable insights for ecommerce brands looking to optimize their packaging strategy while maintaining brand integrity and reducing environmental impact.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.