Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

What actually happens behind the scenes when a Shopify brand scales to $20M+?

In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it.

From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business.

You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows.

In this episode:

• The biggest challenges that come with scaling a Shopify brand
• How Rebel Cheese has grown to a $20M+ ecommerce business
• Managing perishable products and customer delivery expectations
• Building a Shopify tech stack that can support rapid growth
• How Shopify, Klaviyo, ShipStation and Odoo work together
• How to test Shopify apps without breaking your store
• Solving split shipping and complex fulfilment challenges
• Why 75% of holiday orders used scheduled delivery
• How inventory forecasting and production planning work at scale
• Why the technology and operational requirements of ecommerce change as you grow

If you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale.

Timestamps:

(00:00) - The Challenges of Scaling a Shopify Brand
(00:43) - Rebel Cheese's $20M+ Growth Story
(01:37) - Managing Perishable Shipping and Customer Communication
(03:15) - Building a Shopify Tech Stack and Supplier Relationships
(09:42) - Connecting Klaviyo, Shopify, ShipStation and Odoo
(11:17) - How to Test Shopify Apps Without Breaking Your Store
(17:23) - Solving Split Shipping and Fulfillment Challenges
(22:47) - Why 75% of Holiday Orders Used Scheduled Delivery
(26:50) - Inventory Forecasting and Production Planning
(30:01) - Outro

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Rebel Cheese Socials -

• Instagram: @rebel.cheese 

• Facebook: Rebel Cheese Facebook Page

• TikTok: @rebel.cheese 

•  Rebel Cheese Linktree

Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands.

What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value?

In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC.

From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value.

Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today.

In this episode:

• How a £4 customer acquisition cost was achieved
• How customers were turned into £500+ lifetime-value buyers
• How TV, press and PPC worked together to acquire customers
• Why dedicated landing pages can outperform traditional ecommerce websites
• How free products can be used to acquire new customers
• How first-time buyers were turned into subscribers
• Why subscriptions can dramatically increase customer lifetime value
• How PPC campaigns were optimised for profitability
• Why a one-product ecommerce strategy can work
• Why giving customers more choice and adding more upsells actually reduced revenue

If you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results.

Timestamps:

(00:00) - £4 Customer Acquisition & £500 Lifetime Value(00:44) - The Ecommerce Funnel Behind the Results(01:27) - TV, Press & PPC Customer Acquisition(03:32) - High-Converting Ecommerce Landing Pages(04:56) - Turning Free-Product Buyers Into Subscribers(06:21) - Growing Customer Lifetime Value to £500+(07:30) - Optimizing PPC Campaigns for Profitability(08:18) - Subscription Strategies for Ecommerce Brands(09:56) - Why Subscriptions Drive Repeat Purchases(10:47) - The One-Product Ecommerce Strategy(11:39) - Why More Upsells Reduced Revenue

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands.

Is AI actually driving sales to your ecommerce store?

There are more AI visibility and tracking tools than ever, but how much of the data are they actually measuring? In this episode of Winning With Shopify, Nick breaks down three platforms that can give ecommerce brands a much clearer picture of how AI is affecting their website, visibility, traffic and revenue.

You'll learn how to use Google Search Console, Bing Webmaster Tools and Google Analytics 4 to understand what is happening across AI search – rather than relying solely on third-party visibility reports based on sampled prompts.

In this episode:

• Why many AI visibility reports shouldn't be taken at face value
• How to use Google Search Console to understand AI-related visibility
• How to track impressions and the pages appearing in AI-driven searches
• How AI visibility varies by country and device
• What Bing Webmaster Tools can tell you about AI performance
• What AI grounding queries are and why they matter
• How to track AI citations and share of voice
• How to use GA4 to identify AI-driven traffic, conversions and revenue
• Why AI visibility is becoming increasingly important for ecommerce brands
• How AI is changing Google Search and Google Shopping
• How to start measuring your own AI performance using data you already have access to

If you're investing time and money into AI SEO or GEO, this episode will help you move beyond simply asking whether your brand is appearing in AI answers and start looking at the data that can show whether that visibility is actually contributing to your business.

Timestamps:

(00:00) - Why AI Visibility Reports Can't Be Trusted(01:26) - Tool #1: Google Search Console for AI Tracking(02:04) - How to Track AI Impressions and Website Pages(03:43) - Tracking AI Visibility by Country and Device(06:17) - Tool #2: Bing Webmaster Tools AI Performance(08:33) - Understanding AI Grounding Queries(11:39) - Tracking AI Citations and Share of Voice(13:21) - Tool #3: Google Analytics 4 (GA4) for AI Revenu(14:46) - Why AI Visibility Matters for Ecommerce(16:10) - How AI Is Changing Google Search and Shopping(17:43) - Final Thoughts on AI Performance Tracking

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Follow Winning With Shopify for practical ecommerce growth advice, AI and SEO strategies, real-world experiments and actionable tips for building and scaling online brands.

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?

In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale.

Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong.

You'll learn how to:

• Create a stronger first impression across your entire website
• Use product photography to remove customer uncertainty
• Turn customer reviews into powerful trust signals
• Build consistency across your website, social media and customer experience
• Prove why customers should trust your brand rather than simply telling them
• Use product demos and after-sales support to reinforce buying decisions
• Build trust without making your brand boring
• Use your community and user-generated content as social proof
• Be more transparent about delivery, returns and stock
• Make customer support easier to access

If you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers.

Timestamps:

(00:00) - How Ecommerce Brands Build Customer Trust(01:13) - Fix Your Brand's First Impression(02:36) - Stop Focusing Only on Your Homepage(04:20) - Product Photography That Actually Builds Trust(07:38) - Why Customer Reviews Are So Important(09:56) - Consistency Builds Trust & Conversions(11:05) - Prove Why Customers Should Trust Your Brand(13:03) - Product Demos & After-Sales Support(14:09) - Don't Make Your Brand Boring(15:40) - Use Your Community to Build Trust(18:19) - Why Transparency Matters in Ecommerce(19:41) - Delivery, Returns & Stock Transparency(21:15) - Make Customer Support Easy to Access(21:44) - Final Takeaway

Exclusive listener offers:

⁠⁠Ships-A-Lot⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠Inventory Planner⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠Omnisend⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠⁠⁠

⁠Yoast⁠⁠ - 15% off Shopify and WordPress with code WWS.⁠⁠⁠

⁠EasyGift⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands.

What actually happens when you change the things that matter on your Shopify store?

In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.

These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.

You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO.

In this episode:

• How a subscription change generated an additional $45K
• Why a payment change was worth $400K
• Why you shouldn't blindly chase a higher conversion rate
• How a simple urgency change generated $55K
• What a mobile navigation change delivered $160K in additional value
• How to use heatmaps and Microsoft Clarity to find CRO opportunities
• Why improving conversion rate can also benefit SEO
• The $600K search change and what it tells us about ecommerce UX

If you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test.

Timestamps:

(00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change

Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands.

Exclusive listener offers:

⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠

Yoast⁠ - 15% off Shopify and WordPress with code WWS.⁠

EasyGift - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Adam Pearce - 

https://www.linkedin.com/in/shopifyexpertadampearce/

https://www.linkedin.com/company/blend-commerce-shopify-cro-agency

https://www.linkedin.com/company/the-ecom-collab-club/

https://www.youtube.com/@blendcommerce

Black Friday is coming — but is your Shopify store actually ready?

In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year.

Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table.

You'll learn how to use AI to:

• Run a BFCM Readiness Check and identify the biggest things you need to fix before Black Friday
• Find your biggest revenue leaks before Q4
• Run an Automation Stress Test to see whether your email marketing is ready for increased traffic
• Identify the biggest Black Friday email mistakes brands make
• Understand why discounting can destroy your profit even when sales and revenue increase
• Think differently about the long-term value of customers acquired during Black Friday
• Avoid simply copying your competitors' Black Friday offers
• Plan what happens after the Black Friday purchase
• Focus on profit rather than getting distracted by record revenue

Sponsored by Omnisend

Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers.

Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND.

Exclusive listener offers:⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.

⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - 3 AI Prompts for Black Friday
(01:59) - AI Prompt #1: BFCM Readiness Check
(03:00) - AI Prompt #2: Find Revenue Leaks
(04:14) - AI Prompt #3: Automation Stress Test
(05:37) - Biggest Black Friday Email Mistakes
(07:07) - Why Discounting Can Destroy Profit
(07:42) - The Problem With Black Friday Customers
(09:56) - Stop Copying Competitors' Black Friday Offers
(10:53) - Why Post-Purchase Planning Matters
(11:46) - Profit vs Revenue During Black Friday

Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands.

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?

In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.

Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/

SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.

You’ll learn:

• Why SEO is still one of the biggest growth opportunities for Shopify brands.

• What 1 billion+ downloads says about the importance of SEO foundations.

• Why Shopify SEO is about more than just keywords.

• The search intent mistake many ecommerce brands make.

• How Yoast helps Shopify merchants improve their SEO.

• How AI is changing search and what brands need to prepare for.

• The technical Shopify SEO issues merchants often overlook.

• Why URL structure matters and the Shopify problems you should fix.

• How to use AI to improve your SEO workflow.

• The SEO fixes every Shopify merchant should prioritise.

Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.

Sponsored by Yoast

Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.

Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.

Inventory Planner - Free seven-day inventory bootcamp.

Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

Yoast - 15% off Shopify and WordPress with code WWS.

506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - Why Shopify Stores Need Better SEO

(00:44) - The SEO App With 1 Billion+ Downloads

(02:28) - Shopify SEO Is More Than Keywords

(03:11) - The SEO Search Intent Mistake Brands Make

(06:00) - How Yoast Helps With Shopify SEO

(07:58) - AI Is Changing SEO & Search

(08:53) - Technical Shopify SEO You Can't Ignore

(11:18) - A Shopify URL Problem You Should Fix

(13:13) - Using AI to Improve Your Shopify SEO

(15:12) - SEO Fixes Every Shopify Merchant Should Make

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?

In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.

From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.

You'll learn:

• How Liquid Death reinvented the way water is marketed
• Why their branding is so different from traditional water brands
• How packaging became a marketing channel
• Why attention can be more valuable than traditional product marketing
• How Liquid Death approaches influencer marketing
• The evidence behind the brand's success
• How to work out whether your customers actually care about your brand
• How to make a boring or commoditised product exciting
• The biggest branding lesson Shopify and ecommerce businesses can take from Liquid Death

The bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?

Exclusive listener offers:

⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.

⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - How Liquid Death Reinvented Water
(01:18) - The $1.4 Billion Liquid Death Brand
(02:32) - Why Liquid Death's Branding Is So Different
(04:36) - How Packaging Became Their Marketing
(07:36) - Attention vs Traditional Product Marketing
(08:54) - Liquid Death's Influencer Strategy
(11:10) - Evidence Behind the Brand's Success
(12:07) - Do Your Customers Actually Like Your Brand?
(14:21) - How to Make a Boring Product Exciting
(15:07) - The Branding Lesson for Ecommerce Businesses

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.

In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy.

From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment.

You’ll learn:

• Why TikTok Shop works as a flywheel and how sales, reviews and creators can compound growth
• Why so many brands are still ignoring TikTok Shop
• How TikTok Shop affiliate marketing works and how brands can attract creators
• Which products are best suited to TikTok Shop
• Why most brands fail when they launch on TikTok Shop
• How TikTok Shop fulfilment works and how it connects with Shopify
• When your brand should expand into TikTok Shop
• Why TikTok Shop shouldn't be treated as a side project
• How to adapt your existing content for TikTok Shop
• How to decide whether your target customer is actually on TikTok
• How to think about TikTok Shop profit margins and unit economics

Connect with Ben & Peregrine Commerce:
Email: [email protected]
Website: Peregrine Commerce
TikTok Shop: Peregrine Commerce TikTok Shop

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Timestamps:

(00:00) - Why TikTok Shop Is a Flywheel
(01:28) - Why Brands Are Still Ignoring TikTok Shop
(02:51) - From Ecommerce Founder to TikTok Shop Expert
(04:21) - Building an Omnichannel Ecommerce Brand
(06:35) - How TikTok Shop Affiliate Marketing Works
(08:19) - Why Sales & Reviews Attract More Affiliates
(10:54) - What Products Actually Work on TikTok Shop?
(12:04) - Why Most Brands Fail on TikTok Shop
(16:40) - TikTok Shop Fulfillment & Shopify Integration
(19:26) - When Should Your Brand Expand to TikTok Shop?
(22:06) - Why TikTok Shop Shouldn't Be a Side Project
(23:14) - Connecting TikTok Shop With Shopify
(25:15) - Adapting Your Content for TikTok
(27:00) - Is Your Target Customer Really on TikTok?
(29:05) - TikTok Shop Profit Margins & Unit Economics

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.

After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.

A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire.

In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit.

You’ll learn:

• Why a 20% discount can reduce your profit far more than expected
• The real impact of Black Friday discounts on gross margin
• How Google Ads and Meta Ads costs change the maths behind promotions
• Why your usual ROAS target may no longer work during Black Friday
• How discount-acquired customers can impact long-term profitability
• Better alternatives to heavy discounting
• How to create Black Friday offers that protect margin while still driving sales
• The 5-point checklist every Shopify brand should complete before discounting

The biggest Black Friday mistake?

Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model.

Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable.

Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount.

In this episode:
(00:00) - Why 20% Off Can Destroy Your Profit
(02:26) - The Black Friday Profit Maths
(05:05) - Adding Google & Meta Ad Costs
(07:02) - How Discounts Affect AOV & ROAS
(10:11) - How to Protect Profit During Black Friday
(12:33) - The Problem With Discount-Acquired Customers
(15:12) - Better Alternatives to Heavy Discounts
(18:24) - Rewards, Bundles & Tiered Offers
(21:20) - 3 Principles for a Profitable Black Friday
(22:24) - 5-Point Black Friday Profit Checklist

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.