Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Does Shopify back up my store? Sort of, and the “sort of” is the problem. Mike Potter, co-founder and CEO of Rewind, explained it with a meteorite. If one hits Shopify’s servers, they can bring the whole platform back. If you wipe your own catalogue with a bad CSV at 2 a.m., they can’t pick your one store out of the haystack. In 11 years and over 200,000 stores, Mike says he’s never seen the platform cause the problem. It’s apps, agencies, CSV files, the odd cat on a keyboard. And mostly, us.

So if you’re asking yourself “can I get back products I deleted on Shopify?” or “is a CSV export good enough as a backup?”, this episode is for you. And if you’ve ever re-imported a price sheet that was off by one row (I have, and it changed the wrong price on every single SKU), you already know why I wanted Mike on.

Rewind is a Shopify1Percent partner, and listeners get 30 days free instead of the usual 7. There’s no code, so you have to start through this link: https://www.shopify1percent.com/rewind/

🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

JOIN ME LIVE: October 22 -> https://www.shopify1percent.com/bulletproof/ 

Some of the best people to recommend your Shopify store already have your order confirmation in their inbox, and you probably don't know who they are. In this episode I build the whole affiliate and creator pipeline: the 3 places your next creators are hiding, the 4 checks I run before reaching out, and the short message that actually gets replies. I also walk through how immi built a 432-person ambassador program, the simple invitation math behind getting 100 creators posting, and the weekly calendar that keeps it all running. There are 2 free downloads with this one to help you run your first recruiting batch.

- Which of your Shopify customers already has an audience you've never noticed?

- SATHI, the affiliate platform I use for finding creators, and a partner of the show. Start a free trial, and get 20% off with code JAY (or mention JAY when you sign up): https://www.mysathi.io/

0:00 Your next creator might already be a customer

🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Don't forget to join me LIVE October 22 as we diagnose a Shopify store to asses any weaknesses, threats, and what to do if something happens during peak season: Bulletproof Your Shopify Store For Black Friday. 

We get into chasing first orders, trusting platform ROAS, celebrating a record Black Friday, training customers to wait for discounts, and paying your agency on the wrong number. Then two bonus games, including the one most founders are losing without knowing it (me included). Along the way, I show you the Shopify numbers that actually matter and where to find them in your Shopify admin, from the Customer cohort analysis report to Sidekick to the cost per item field most stores leave blank. By the end, you'll pick the one number your Shopify store should be playing for, and know how to get it 1% better every week.

🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

Here are the links and resources mentioned on the show:

How do I get more repeat customers on Shopify?

Wes Buckwalter, founder of Seattle Shopify agency SeaMonster Studios, says it starts with about three bucks. He'd rather put $3 of free samples in a customer's box than spend $29 finding the next new one, and a lot of the merchants he talks to never looked at it that way. Then say thank you like you mean it. One brand Wes works with has the owner handwrite a card for every order: "I'm the owner... I actually wrote this card, and thank you."

So if you're asking yourself "Do handwritten thank-you notes actually get customers to buy again?" or "Can my Shopify store get sued if it isn't accessible?", this episode is for you. And if you just want to know why Wes has an employee whose actual job title is Captain Accessible, same deal.

🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5.

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

Free store audit (performance, accessibility and conversions) from Wes for Shopify1Percent listeners: mention the show on the contact form at https://seamonsterstudios.com or email [email protected]

Shopify's official backup instructions include the step "copy and paste your blog posts," and that tells you most of what you need to know about who's responsible for your store's data. I read all sixteen sections of Shopify's terms of service, and section 9.9 says that when an app you installed modifies or deletes your data, Shopify isn't responsible. You are. Same goes for your staff, your freelancer, and the AI agents more merchants are handing the keys to. I walk through the four free safety nets already sitting in your Shopify admin, exactly where each one stops, and the 15-minute Undo Map that shows what your store could actually get back today.

🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5.

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

Who is actually buying from your Shopify store? Brice McBeth's team told him the average order on his salon furniture business was $900. Brice says that customer didn't exist. It was two customers: a stylist replacing a broken chair for about $350, and an owner furnishing an entire salon for $15,000 to $25,000. Any ad built for the $900 guy would have missed both. He's the founder of Neurograph and Reap Commerce, and he spent an hour showing me how many brands are marketing to someone who isn't there.

🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5.

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

- Reap Commerce: https://reapcommerce.com

Brice is offering Shopify1Percent listeners a complimentary persona diagnostic. Book it at reapcommerce.com. He says nine and a half times out of ten he finds a market opportunity the brand had no idea existed.

Andrei Negrau, co-founder and CEO of Siena AI, told me about a CPG brand that kept seeing the same thing in its support conversations. Customers were asking for smaller sample sizes. So the brand built a sample version of every product. Andrei says that one pattern generated millions in sample sales in 2025, before counting the people who then upgraded to full size. No survey. No focus group. The answer was sitting in tickets they were already closing.

So if you're asking yourself "how do I use AI on my Shopify store for something other than answering tickets?" or "what is my support data actually telling me?", this episode is for you. Andrei has been building autonomous CX agents since 2023, and Siena works with brands doing $20 million a year all the way up to brands doing billions.

- The CPG brand that found one repeated request in its own support tickets and turned it into millions in new product revenue.

🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5.

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

- Siena AI: https://www.siena.cx

Andrei's advice on getting started: book a demo at siena.cx and his team will tell you straight whether it's a fit.

It's siena.cx with one N. I have typed it wrong more times than I want to admit.

I was on a product page in Chrome the other day and a little prompt dropped down beside the URL bar offering to analyze the reviews for me. Not the store asking. Chrome asking. So I clicked it, expecting a summary of the reviews sitting right there on the page, and that isn't what I got at all. This episode is about what that actually means for your store, and why the reflex most merchants will have (get more five-star reviews) is usually the wrong first move. I walk through the three separate Google systems that get mashed together in everyone's head, then four moves: audit it, trace it, feed it, change it. The one in the middle is the whole point.

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

Why do my Shopify subscribers cancel after the first order? Thomas Lalas has analysed real-time data from more than 2,000 ecommerce brands, and he says most lose up to 80% of their customers inside 90 days. The best ones still lose half. He also found the biggest cancellation spike lands on the exact day you rebill, which usually means the customer never knew they were subscribed. He calls it the accidental renewal. If you run a subscription on Shopify, that one is worth sitting with. We got into the math, the fix, and the one stat of his I pushed back on.

So if you're asking yourself "How do I get more repeat customers on Shopify?" or "Why is my Shopify subscription churn so high?", this episode is for you.

- Why the biggest spike in cancellations happens on the exact day you rebill, and what your billing reminder should say instead

- Retention Economics (the book) on Amazon: https://www.amazon.ca/Retention-Economics-Customers-Escaping-Unlocking/dp/B0FR3T3HC7

🎁 LISTENER OFFER: The first five people who comment on YouTube, comment on Spotify, or leave a review on Apple Podcasts with one thing they learned from this episode get a free copy of Thomas's book, on me. Email me at [email protected] once you've done it and I'll ship it out.

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

I clicked the subscribe option on a coffee brand's Shopify store and found exactly one sentence underneath it. Not a benefit, not a reason to commit, just the legal disclaimer, ending in the words "if permitted." That's the most common subscription setup on Shopify by a mile: somebody installs an app, switches on a 10% discount, and waits for recurring revenue that never shows up. In this episode I walk through the five places on your store where a subscription should be sold and probably isn't, why a credit beats a discount every time, and the fifteen-minute fix you can ship before dinner tonight.

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)