Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinvest in the customers who already love them. The result is predictable. Growth stalls. Churn rises. Referrals disappear.

In this episode, we unpack why marketing must evolve, how member marketing delivers the highest ROI, and how engineered exclusivity and referrals can transform your Shopify business. If you want a smarter and more resilient way to scale, this conversation will change your thinking.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?

Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.

Acquisition is retention.

In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships.

If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create?

Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how modern buyers crave identity, recognition, and belonging, and how to design a Shopify membership experience people are proud to join.

If you want customers who stay because it feels like who they are, not because you gave them 10 percent off, this episode will show you the path.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place?

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed.  We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever.

Why most Shopify brands accidentally train their customers to leave.

The psychological reason loyalty is no longer about points or discounts.

How onboarding shapes retention before the first order even ships.

Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity.

How sunk cost fallacy creates irrational loyalty and how to ethically engineer it.

Why membership ecosystems are the future of Shopify growth.

The subscription death curve and the only way to escape it.

Why referral-driven growth is the survival strategy for the next generation of Shopify brands.

How to layer value so customers stay because it feels like who they are, not because of a coupon.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Bold Commerce Apps: https://www.boldcommerce.com/shopify

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16

Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like. 

REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business.

Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow.

Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder.

The best Shopify brands treat cancellation as a retention engine, not a customer exit.

Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system.

AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself.

Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues.

The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast.

Winback campaigns can recover a massive percentage of “not now” customers who left for temporary reasons.

You cannot fix churn if you are acquiring the wrong customer in the first place.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like. 

REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth.

Why gut-driven Shopify decisions are silently destroying your conversion rate

How A/B testing can realistically increase your revenue by 20 to 50 percent

The easiest things to test that almost always boost performance

How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic

Why segmentation matters when paid acquisition is getting more expensive every quarter

How Shogun’s AI Section Builder can create custom sections in seconds

When to test, when to personalize, and when to step away and rethink the funnel entirely

How to avoid “vanity metrics” and actually test for revenue

Why some brands reject designs that convert better and how to avoid making “pretty but poor” pages

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Shogun Homepage

Shogun A/B Testing App

Shogun Personalization App

Shogun Page Builder

Shogun AI Section Builder (launching soon)

VideoWise

Super Affiliate

Shopify

Bold Commerce Apps

Phill Moorman on LinkedIn

Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.” In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how “taste” might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip.

Why “taste” is the new conversion strategy (and no, it’s not something you can A/B test).

How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out.

Why blogs are back—and how creating real content (not AI sludge) gets you surfaced in ChatGPT and Google’s AI results.

Why first-party data is your most valuable Shopify asset, and how to actually use it for personalized experiences.

Simple UX tweaks (like ditching your cart page) that boost conversion instantly.

How Domaine consistently delivers 85% of projects on budget—in an industry famous for the opposite.

The mindset shift from “merchant” to “brand,” and why the words you use internally shape your customer experience externally.

Why subscriptions are no longer enough, and what “predictive reorder” programs mean for the future of Shopify retention.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold