Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.

Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands.

You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse.

Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store.

Authenticity beats polish. Customers buy from people, not production value.

Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off.

Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers.

If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Videowise (Shoppable Video & Live Shopping): https://www.videowise.com

Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend

🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner.

Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle

Deaverage your data by cohort, product, and channel to find the actual profit drivers

Align ads to landing pages and product detail pages so the promise matches the page

Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey

Stack trust on every step, from ad to checkout, with proof, policies, and plain language

Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend

Make international your easiest win, copy what already works and localize only what matters

Speak in the customer’s words, use FAQs and objections to write copy that converts

Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision

Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Shopify: https://www.shopify.com

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable

What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies

The 6 metafields to add now so LLMs can index your products with confidence

Why one unusual but high-signal spec can win tie-breakers and conversions

How to prep for ACP so agents can complete purchases with fewer clicks

Pricing, bundles, and VIP logic that an AI agent can evaluate instantly

Post-purchase identity capture so agent-led checkouts still grow your LTV

A 90-day roadmap to ship the above without boiling the ocean

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerce

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch.

Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers.

Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage.

Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers.

Customers keep their data on their own device, creating privacy, trust, and speed.

Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow.

This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Node Connect: https://www.nodeconnects.com

Pretty vs Profitable. What makes the highest converting Shopify website?

Key Take-aways

Why “pretty” is the enemy of “profitable” when it comes to Shopify websites

How small, 1% refinements can outperform a full redesign

Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site

The power of mining your customer reviews to discover language that actually sells

Why Shopify collections pages are SEO gold and often outperform product pages

How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!)

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register) 

Key Take-aways

Why only 2% of emails being automations is the biggest missed opportunity in ecommerce

The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)

Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting

How SMS can drive instant results when used smartly alongside email

Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS

Practical ways to segment customers using RFM analysis without overcomplicating things

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ 

The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch. 

Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox. 

What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP.

Key Take-aways

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics.

Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.

The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid.

Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math.

The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety.

Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories.

Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns.

Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high.

Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Social Commerce Club: https://www.youtube.com/@jordantwestecom

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.”

We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.

Key Take-aways

Why most Shopify businesses fail, and why it’s rarely because of the product.

The Profit First framework and why profitability isn’t an event, it’s a habit.

How founder burnout and poor money habits destroy great stores.

Why removing yourself from the business (Clockwork method) is a true measure of success.

The importance of constraints in sparking innovation and efficiency.

Why small business isn’t just the backbone of the economy — it IS the economy.

Resources & Links Mentioned in the Show

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold