October 20, 2025

Why Aren't You Doing Live Shopping on Shopify Yet?

57 minutes

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.

Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel.

Key Take-aways

Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands.

You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse.

Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store.

Authenticity beats polish. Customers buy from people, not production value.

Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off.

Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers.

If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Videowise (Shoppable Video & Live Shopping): https://www.videowise.com

Shopify: https://www.shopify.com

Shopify Plus: https://www.shopify.com/plus

Klaviyo Email Marketing: https://www.boldcommerce.com/shopify

Special Offer for Shopify1Percent Listeners:

Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

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By Jay Myers

1212 ratings