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Key Take-aways

Why only 2% of emails being automations is the biggest missed opportunity in ecommerce

The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)

Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting

How SMS can drive instant results when used smartly alongside email

Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS

Practical ways to segment customers using RFM analysis without overcomplicating things

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

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Resources & Links Mentioned in the Show