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Author of "The Anatomy of the Perfect Website" on: What is the Highest Converting Shopify Site?
Pretty vs Profitable. What makes the highest converting Shopify website?
Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret.
Key Take-aways
Why “pretty” is the enemy of “profitable” when it comes to Shopify websites
How small, 1% refinements can outperform a full redesign
Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site
The power of mining your customer reviews to discover language that actually sells
Why Shopify collections pages are SEO gold and often outperform product pages
How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!)
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/
Weberous Agency: https://a.co/d/ecZ470g
Shopify: http://shopify.pxf.io/N9z95v
Bold Commerce Apps: https://www.boldcommerce.com/shopify
View all episodes
By Jay Myers
5
1212 ratings
Pretty vs Profitable. What makes the highest converting Shopify website?
Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret.
Key Take-aways
Why “pretty” is the enemy of “profitable” when it comes to Shopify websites
How small, 1% refinements can outperform a full redesign
Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site
The power of mining your customer reviews to discover language that actually sells
Why Shopify collections pages are SEO gold and often outperform product pages
How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!)
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/
Weberous Agency: https://a.co/d/ecZ470g
Shopify: http://shopify.pxf.io/N9z95v
Bold Commerce Apps: https://www.boldcommerce.com/shopify
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