Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Who's the #1 influencer in the world right now? It's AI.  And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a single problem you can teach for years, then building a repeatable drumbeat across your Shopify site, podcasts, and third-party mentions. We walk through the Claim, Frame, Prove framework, the five core pages every Shopify brand should publish, how to use Shopify metaobjects for reusable FAQs and proof, and how to measure whether AI is starting to mention you.

What if the real reason you are not growing is that AI cannot describe your Shopify brand clearly?

How do you choose an “expert problem” that AI will actually associate with your store for months and years?

Which five pages should every Shopify store publish to become the obvious recommendation for a specific problem?

How do podcast show notes and cleaned transcripts quietly train AI to trust and repeat your message?

What should you track each month to see if Shopify content is turning into AI recommendations?

Authority positioning statement template: “We help [person] solve [problem] using [method], proven by [proof].”

Kalicube, “Claim, Frame, Prove” framework: https://kalicube.com/entity/claim-frame-prove/

Am I On AI? (AI visibility tracking): https://www.amionai.com/

Google AI Overviews info: https://search.google/ways-to-search/ai-overviews/

Google Search Console: https://search.google.com/search-console/about

Shopify Flow (automation): https://help.shopify.com/en/manual/shopify-flow

Shopify Collabs (creator affiliate app): https://apps.shopify.com/collabs

Shop Pay: https://www.shopify.com/shop-pay

Shopify Email, now Shopify Messaging: https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging

Shopify Metaobjects (reusable structured content): https://help.shopify.com/en/manual/custom-data/metaobjects

Descript (transcription and editing): https://www.descript.com/

Riverside (recording and transcription): https://riverside.com/

Semrush (SEO and AI visibility tools): https://www.semrush.com/

In this episode, we break down how Shopify Flow works (triggers, conditions, actions) and walk through 10 best Shopify flow automations you can build today, ranked from easy to more advanced.

What are the 3 Shopify Flow automations that save the most time this week (before you touch anything advanced)?

How do you build a Shopify “flow ladder” so you don’t end up with automation spaghetti nobody trusts?

Which Shopify triggers should you use to freeze fraud without slowing down legit customers?

How can a Shopify return system accidentally turn into a zombie graveyard—and what’s the clean fix?

What’s the right way to run a winback ladder in Shopify + Omnisend so you’re not training customers to wait for discounts?

What it does: When a high-value order hits, it pings Slack and tags the order.

How it works:

Trigger: Order paid

Condition: Order total > your threshold

Actions: Send Slack message + Add order tag high_value

How to set it up (Flow):

Apps → Shopify Flow → Create workflow

Trigger: Order paid

Condition: Order total > (choose $250 / $500 / $1,000)

Action: Slack → Send message to #orders

Action: Add order tag = high_value

Turn on

Benefit: You stop missing the moments where you should upgrade shipping, add a gift, or do white-glove handling.

What it does: Automatically tags VIP customers once they cross a threshold—and alerts the team.

How it works:

Trigger: Order paid

Condition (pick one):

Customer orders count ≥ 2 or 3

Customer total spent ≥ $300 / $500 / $1,000

Actions: Add customer tag vip + Slack ping

How to set it up:

Trigger: Order paid

Condition: customer threshold

Action: Add customer tag vip

Action: Slack message: “New VIP: {{ customer.email }}”

Optional (Omnisend):

Action: Omnisend → Track event became_vip

In Omnisend, start a VIP automation (early access, drops, loyalty perks)

Benefit: VIP treatment stops being random and becomes consistent.

What it does: Identifies first-time buyers and triggers a post-purchase automation in Omnisend.

How it works:

Trigger: Order paid

Condition: customer orders count = 1

Actions: tag order first_order + Omnisend event first_order_paid

How to set it up:

Flow trigger: Order paid

Condition: orders count = 1

Action: Add order tag first_order

Action: Omnisend → Track event first_order_paid

In Omnisend (automation suggestion):

Day 0: usage/setup + expectations

Day 3: UGC + tips

Day 10: companion product or replenishment

Benefit: You stop letting “one-and-done” customers become the default.

What it does: Alerts your ops team if an order is still unfulfilled after 24 hours.

How it works:

Trigger: Order created

Action: Wait 24 hours

Condition: fulfillment status = unfulfilled

Actions: Slack + tag late_ship

How to set it up:

Trigger: Order created

Action: Wait = 24 hours

Condition: if still unfulfilled

Action: Slack message to #ops

Action: Add order tag late_ship

Benefit: Less “where’s my order” tickets and fewer refunds caused by delays.

What it does: Automatically holds fulfillment for high-risk orders and alerts your team.

How it works:

Trigger: Order risk analyzed

Condition: risk level = High

Actions: Hold fulfillment + tag fraud_review + notify

How to set it up:

Trigger: Order risk analyzed

Condition: High risk

Action: Hold fulfillment

Action: tag order fraud_review

Action: Slack + internal email

Benefit: You stop shipping obvious fraud without slowing down every legitimate order.

What it does: When a variant drops below a threshold, it alerts Slack and logs it in Google Sheets.

How it works:

Trigger: Product variant inventory quantity changed

Condition: inventory ≤ threshold

Actions: tag product low_stock + Slack + add row to Google Sheet

How to set it up:

Trigger: inventory quantity changed

Condition: ≤ (5 / 10 / 20 — depends on velocity)

Action: Add product tag low_stock

Action: Slack message with SKU + remaining

Action: Google Sheets → Add row to reorder tracker

Benefit: Fewer stockouts and fewer "we ran out again" meetings.

What it does: When a variant comes back in stock, it triggers Omnisend to message people who care.

How it works:

Trigger: Product variant back in stock

Actions: cleanup tags + Omnisend event back_in_stock

How to set it up:

Trigger: Variant back in stock

Action: remove low_stock tag (optional)

Action: Omnisend → Track event back_in_stock

In Omnisend: automation to notify subscribers (email + SMS)

Benefit: You monetize restocks instead of hoping customers “check back.”

What it does: Cancels returns that were approved but never shipped back after a set number of days.

How it works:

Trigger: Return approved

Action: Wait 14 days

Condition: return still open

Action: Cancel return + notify

How to set it up:

Trigger: Return approved

Action: Wait = 14 days

Condition: if return not closed

Action: Cancel return

Action: Slack message to #support

Benefit: Cleans up inventory limbo and eliminates return zombie cases.

What it does: Tags repeat returners so you can handle them differently—without punishing everyone.

How it works:

Trigger: Return approved

Condition: customer already tagged has_return

Actions:

If yes → add repeat_returner + notify

If no → add has_return

How to set it up:

Trigger: Return approved

Condition: customer tag contains has_return

Yes branch: add repeat_returner + Slack to #support

No branch: add has_return

Optional:

Track Omnisend event return_approved to suppress aggressive promos for return-risk segments.

Benefit: Protects profit quietly, and keeps policy enforcement consistent.

What it does: When a customer becomes “lapsed,” it triggers an Omnisend winback automation.

How it works:

Build a Shopify customer segment: last order date > 60/90 days

Trigger: Customer joined segment

Actions: Omnisend event entered_winback + tag winback

How to set it up:

Create segment in Shopify (choose 60 or 90 days)

Trigger: Customer joined segment

Action: Omnisend → Track event entered_winback

In Omnisend: 3-touch ladder

Touch 1: what’s new + best sellers

Touch 2: proof (UGC / reviews)

Touch 3: unique offer (only if needed)

Benefit: Retention becomes a system, not a discount emergency.

Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight.

Are six tiny words underneath your Shopify buttons quietly nuking conversion?

What does “microcopy” actually do in the buyer’s brain: friction removal, uncertainty reduction, momentum protection?

Why does vague copy create fear even when you think it’s “neutral”?

How do you replace hype-y “premium quality” wallpaper with what I call operational truth?

Where is the point of commitment on your Shopify PDP, cart drawer, and checkout, and what should it say right there?

Which microcopy lines have the highest ROI to fix first (and why it’s usually under Add to Cart)?

How do you turn microcopy into a content system using Shopify metafields and metaobjects so you’re not begging a developer forever?

What should you test for 7 days, and which 3 metrics tell you if the change printed money?

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually

Why are open rates for handwritten envelopes three times higher than standard printed mail?

Can a robot actually use a real pen to mimic human nuance without looking like a total fraud?

Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify?

Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience?

How can you use uniquely trackable QR codes on physical cards to see exactly which customers are coming back to your store?

What are the two biggest mistakes brands make that immediately ruin the "sincerity" of a physical note?

Bottom line: it’s a simple, emotional way to stand out. In a world of 100+ daily emails, a real handwritten card is memorable, it says “you matter” in a way a promo email never will.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Special offer mentioned: Request a free sample kit from Handwrytten (link above).

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.

Key Take-aways

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Roswell NYC: https://roswell.nyc

Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/

Diane von Furstenberg (DVF): https://www.dvf.com

Gorgias Helpdesk: https://www.gorgias.com

Sienna AI: https://www.sienna.ai 

Attentive: https://www.attentive.com

Yotpo: https://www.yotpo.com

Judge.me: https://judge.me

Reviews.io: https://www.reviews.io

Perplexity AI: https://www.perplexity.ai

Shop App: https://shop.app

Bold Commerce: https://www.boldcommerce.com

Bold Match: https://boldmatch.com/  

In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild!  In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums. 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

For listeners of our Show, Martin has reduced the price of access to the FULL enterprise version of LauchMagic.ai and Supliful from $349/month to JUST $49! An absolutely insane offer for our listeners that you'd be crazy not to take advantage of. To get this offer, schedule a setup call at the following link, and mention you heard about it on the Shopify1Percent podcast:

Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins.

Fear not. I read them so you didn't have to.

On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027).

We are cutting through the noise on:

Agentic Storefronts: Are consumers really ready to let ChatGPT buy their pants, or is this just another shiny object?

Shopify SimGym: Is unleashng an army of AI bots to stress-test your store brilliant, or just a really expensive way to find out your checkout button is broken? (Spoiler: The panel is divided).

The 2,048 Variant Limit: The meme is dead. You can finally sell a t-shirt in more than 3 colors without hacking the mainframe.

Native A/B Testing (Rollouts): Why this is the "sleeper hit" of the entire update and why you should cancel your expensive testing app immediately.

B2B Getting Sexy: ACH payments, Store Credit, and features that finally treat B2B buyers like adults.

Plus, the Elephant in the Room: We discuss the one glaring omission that Shopify still hasn't launched (Hint: It rhymes with "Customer Data Platform").

Stop guessing which features matter. Listen to this episode, implement the 1% wins, and go back to enjoying your life.

About the Guests:

Gavin McKew: Managing Director at Shero Commerce

Max Rolon: CTO at Domaine

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology?

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar.

In this episode, we unpack how the buyer brain has evolved, why friction kills conversions instantly, and how status, identity, and alignment with values shape purchase behavior in 2025. If you want your Shopify brand to cut through the noise instead of becoming part of it, this conversation shows you exactly how.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold