Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY

The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them.

In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture.

WE DISCUSSED: 

ABOUT THE GUESTS

Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks.

Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry.

Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.

⭐️ Please support our amazing sponsors that make this possible ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it.

So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you!

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.

A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one.

Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it.

So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you!

💡 KEY TAKE-AWAYS:

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

⭐️⭐️⭐️⭐️ SPECIAL OFFER ⭐️⭐️⭐️⭐️⭐️

SATHI is private access only right now, but our listeners can use code JAY when signing up and it will bump you to the front of the line and give you 20% off plus get full white glove onboarding service with an affiliate expert. Sign up here: https://www.mysathi.io/ 

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point.

💡 KEY TAKE-AWAYS:

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS:

Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand.

In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it.

Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We're always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.

Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

(* Golden Tickets mentioned in the show are linked below)

I believe there is a massive shift happening in the way people shop. I've been noticing it for a few years now. It's happening right before us, and yet Shopify brands don't have the tools to adapt.

Which is why today's episode is special. I'm finally pulling back the curtain on something that's been consuming my life for the past year: the first brand-new app Bold has launched in 9 years. It's our attempt to help Shopify brands navigate this shift in buyer behavior.

The timing couldn't be more critical. Customer acquisition costs have doubled in the past 4-5 years. Search traffic is down 35% to over 50% for most brands , and agentic commerce (people buying through AI) is officially here. This means customers will visit your site less and less. The bottom line? When you actually get a customer, keeping them is more important—and harder—than ever.

At the same time, the tool that used to keep customers coming back is actually causing brands to lose them. Subscription fatigue is at an all-time high. You aren't losing customers because they don't like your product; you're losing them because they don't want the friction of a subscription!

So, over the past year, we've been building a solution for this. We tested it with 50 merchants for 6 months, and the results have been absolutely amazing. On average, every single store increased their reorder rate by 6.6% , with some of the top stores hitting nearly 20%!

What we built is rePete!

rePete is the world's first AI reorder agent. He's smart, friendly, and built for this exact moment. rePete gets to know each of your customers' individual shopping habits and patterns. Then, he predicts when they need a refill and sends a friendly nudge at exactly the right time. No subscription. No friction. Just a click.

rePete is still invite-only, but I'm giving every listener a personal Golden Ticket. Click the link below, answer three questions, and I'll personally email you the ticket today! 

Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why recurring revenue and repeat customers can push your Shopify valuation into the “this was worth it” zone.

Why do so many Shopify founders think “revenue” equals value, and why do buyers disagree?

If you want to sell in 2 to 4 years, what should you start doing this month?

What are the most common “multiple killers” in ecommerce. Founder dependency, channel concentration, declining growth?

How do SDE and add-backs work. What’s legit, what gets laughed out of diligence?

Why do subscriptions and repeat purchase behavior change how buyers price your Shopify business?

Should you fix weaknesses before you sell, or leave them as upside for the buyer?

When does it make sense to hire a broker or M&A advisor, and how do you avoid hiring the wrong one?

What does “no surprises” due diligence actually look like in the real world?

They Got Acquired: https://theygotacquired.com/

Special offers mentioned: Lexi offers a free founder to M&A advisor or broker matching service, plus her Exit Playbook course for founders who want to “sell for more later.”

I had at least 3 "Aha" moments in this episode. One big one: Stop trying to go viral. Instead, focusing on a "series". It actually makes it easy for Shopify brands to create make fun content, and make it consistently. I loved this concept, you will too!

Here's why this matters: 

Why do most Shopify brands lose the short-form game. Is it content quality, or distribution math?

What is a “hero platform” and how do you pick yours without overthinking it for 6 months?

How do you turn one video into many platform-native posts, without looking like a lazy cross-posting gremlin?

What are the repeatable ingredients of “viral” that are not just lottery-ticket luck?

What should you standardize first. Hooks, thumbnails, captions, or your posting cadence?

How do you stay consistent without burnout. Batch days, templates, or a system that forces shipping?

What are the simple Shopify-friendly ways to connect short-form to revenue, not just vibes?

EXCLUSIVE OFFER FOR LISTENERS: Get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay