If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth.

Why gut-driven Shopify decisions are silently destroying your conversion rate

How A/B testing can realistically increase your revenue by 20 to 50 percent

The easiest things to test that almost always boost performance

How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic

Why segmentation matters when paid acquisition is getting more expensive every quarter

How Shogun’s AI Section Builder can create custom sections in seconds

When to test, when to personalize, and when to step away and rethink the funnel entirely

How to avoid “vanity metrics” and actually test for revenue

Why some brands reject designs that convert better and how to avoid making “pretty but poor” pages

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

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Shogun Homepage

Shogun A/B Testing App

Shogun Personalization App

Shogun Page Builder

Shogun AI Section Builder (launching soon)

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Phill Moorman on LinkedIn