Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.” In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how “taste” might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip.

Why “taste” is the new conversion strategy (and no, it’s not something you can A/B test).

How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out.

Why blogs are back—and how creating real content (not AI sludge) gets you surfaced in ChatGPT and Google’s AI results.

Why first-party data is your most valuable Shopify asset, and how to actually use it for personalized experiences.

Simple UX tweaks (like ditching your cart page) that boost conversion instantly.

How Domaine consistently delivers 85% of projects on budget—in an industry famous for the opposite.

The mindset shift from “merchant” to “brand,” and why the words you use internally shape your customer experience externally.

Why subscriptions are no longer enough, and what “predictive reorder” programs mean for the future of Shopify retention.

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