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The Modern "Buyer Brain" 🧠- How Shopify Brands are Evolving to Serve the Customer of the Future.
What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed. We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever.
Key Take-aways
Why most Shopify brands accidentally train their customers to leave.
The psychological reason loyalty is no longer about points or discounts.
How onboarding shapes retention before the first order even ships.
Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity.
How sunk cost fallacy creates irrational loyalty and how to ethically engineer it.
Why membership ecosystems are the future of Shopify growth.
The subscription death curve and the only way to escape it.
Why referral-driven growth is the survival strategy for the next generation of Shopify brands.
How to layer value so customers stay because it feels like who they are, not because of a coupon.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Â
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Bold Commerce Apps: https://www.boldcommerce.com/shopify
Shopify Plus Info: https://www.shopify.com/plus
Amazon Prime (membership breakdown): https://www.mckinsey.com
Accenture Consumer Values Report: https://www.accenture.com
Havas Meaningful Brands Study: https://meaningful-brands.com
Peloton Membership Info: https://www.onepeloton.com
Starbucks Rewards Program: https://www.starbucks.ca/rewards
Chewy Customer Care Stories: https://www.chewy.com
View all episodes
By Jay Myers
5
1212 ratings
What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed. We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever.
Key Take-aways
Why most Shopify brands accidentally train their customers to leave.
The psychological reason loyalty is no longer about points or discounts.
How onboarding shapes retention before the first order even ships.
Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity.
How sunk cost fallacy creates irrational loyalty and how to ethically engineer it.
Why membership ecosystems are the future of Shopify growth.
The subscription death curve and the only way to escape it.
Why referral-driven growth is the survival strategy for the next generation of Shopify brands.
How to layer value so customers stay because it feels like who they are, not because of a coupon.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Â
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Bold Commerce Apps: https://www.boldcommerce.com/shopify
Shopify Plus Info: https://www.shopify.com/plus
Amazon Prime (membership breakdown): https://www.mckinsey.com
Accenture Consumer Values Report: https://www.accenture.com
Havas Meaningful Brands Study: https://meaningful-brands.com
Peloton Membership Info: https://www.onepeloton.com
Starbucks Rewards Program: https://www.starbucks.ca/rewards
Chewy Customer Care Stories: https://www.chewy.com
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