December 02, 2025

POV: Your "Beautiful" Shopify Acquisition Strategy Leads to a Leaky Bucket. 😨

47 minutes

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16

POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years.

Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional.

SPECIAL WEBINAR

Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.

Key Take-aways

The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business.

Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow.

Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder.

The best Shopify brands treat cancellation as a retention engine, not a customer exit.

Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system.

AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself.

Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues.

The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast.

Winback campaigns can recover a massive percentage of “not now” customers who left for temporary reasons.

You cannot fix churn if you are acquiring the wrong customer in the first place.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

ProsperStack: https://prosperstack.com

Tony Sternberg on LinkedIn: https://www.linkedin.com/in/tonysternberg/

ProsperStack Blog on the Peak End Rule: https://prosperstack.com/blog

Bold Subscriptions for Shopify: https://boldcommerce.com/shopify/subscriptions

Bold Commerce Apps: https://www.boldcommerce.com/shopify

Webinar Registration. Stop the Cancel: https://boldcommerce.com/shopify/churn-prevention

Patrick Campbell and ProfitWell: https://www.profitwell.com

SEMrush: https://www.semrush.com

Charity Water: https://www.charitywater.org

SPECIAL WEBINAR:

Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.

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By Jay Myers

1212 ratings