Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing.

While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement.

To break down this opportunity, I’m joined by Jeremy Horowitz, CEO of CocoAI. Jeremy’s background in private equity, Shopify app acquisitions, and international DTC growth gives him a unique vantage point on why WhatsApp is poised to become the next big wave for Shopify merchants—especially as brands look to expand internationally and leverage AI-powered automation.

If you’re ready to move beyond traditional channels and tap into a high-value, conversational approach to commerce, this episode is your playbook for getting started.  

Check out his YouTube channel here for more strategies!

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