In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.

If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings.

We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.

If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch.

Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiI

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Guest: Carolyn Shelby (Yoast)

Website: https://yoast.com

Instagram: https://www.instagram.com/yoast

What you’ll learn:

• Why AI should support strategy, not replace it

• The biggest mistake brands make with AI content

• How product pages impact SEO and AI visibility

• Why structured data (schema) matters more than ever

• How to optimise your Shopify store for AI search

• What Google actually wants from ecommerce websites

EXCLUSIVE WWS OFFERS:

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Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:22 AI's True Role: Speed, Not Strategy

01:36 100 Articles Daily: Bad Strategy?

02:31 AI Content Dilutes Your Signal

04:55 Google Crawl Budget for E-commerce

05:45 AI Content Drops Search Rankings

08:06 Human-Centric Product Content Strategy

08:48 Avoid Clever Product Color Names

10:29 Clarify Product Colors for AI

12:31 Text-Only Product Descriptions for SEO

15:22 More Product Info, Better Sales

15:56 AI for Manufacturer Data Processing

17:39 Train AI for Quality Output

19:00 AI for E-commerce Workflow Automation

19:40 Don't Scale Chaos with AI

21:12 Product Schema for LLM Visibility

23:32 De-jazzify Pages for AI Readability

31:33 Google's Ethos: Best User Solution

35:25 Website Traversability for AI Agents

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